Before reading this article, you might have to check this article here by Rand, where he is suggesting 10 questions to the search engines.

I had replied to it over here with two more questions from my side to Google and here is Matt’s reply to my questions.

Well, basically I was trying to ask Google about sitelinks. I wanted to know from Google as to whether they would give us more control over the sitelinks as many of the links appearing there are not relevant.

We had a discussion on DailySEOblog over sitelinks over here once. Where we had discussed on how to control sitelinks using Google webmasters tool.

Okay now to the problem.

In the SEO Moz thread, I asked Google if they would give us more control over sitelinks. What I intended was that, we needed authority on the Google webmasters tool, which enables us to decide what links appear and doesn’t appear. The “and” is important here.

As of now, you can use Google webmasters to “block” any link that has already appeared on the sitelinks. But the main problem is that the sitelinks appear “automatically”. If there is a wrong link (Ex: - Title of your about page and link to an article page), then there’s nothing much you can do about it other than to block it and wait for another replacement.

For example, in this image -

sitelinks.gif
All the links that appear are automatically detected by Google’s robots. ( In this article about sitelinks, we discussed on how can we control the sitelinks by understanding how google detects the sitelinks. )
Many of the links in the sitelinks are either high traffic ones, or more linked ones. Even though we are not sure on what exactly are the metrics that go into decide a sitelink, there is a pattern you can see there.
I want to make this clear to Matt and Google.
Yes, it’s cool when the bots automatically detects the links and puts it up on the sitelinks. But the problem is when irrelevant links appear on the sitelinks.
If it is a blog, bots may select a high traffic article (that’s what I see in my case), but that may not be something I want to feature on the sitelinks, instead an about me page may be. But as of now, I don’t have the privilege to decide a page appear on the sitelinks. In effect, you don’t have the control over sitelinks.
As of now, random sitelinks appear, and if you find something irrelevant, you block it and may be…may be…a relevant link replaces, but sometimes it could also be an irrelevant link.
I think Google’s theory/algorithm of picking up sitelinks based on popularity/linking pattern/traffic may work best for static websites but for blogs and websites with new content thrown up every second, I don’t think it is relevant.
Sitelinks are good as it is, but certainly not in the best shape, as it should be.

Here’s my request to Google,
Guys, Webmasters spend a lot of time and effort tweaking every minute detail on their websites to make sure that they deliver the best user friendly and informative website. If you think meta descriptions and title tags should be controlled by webmasters, I see every reason to argue that sitelinks too should be made available for editing by the webmasters. And, that’s total control. Yes, you can always decide as to which site should have it and not.
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May
10
Filed Under (Social Media) by Mani Karthik on 10-05-2008

It may be a big deal getting lots of fans on Digg. Most of us get minimum ten friend requests daily and there is a whole bunch of friends on Digg.Now, how many shouts do you get on email everyday from all of these friends? Quite some isn’t it? And how many do you reply to or digg? Well, keep the answer to yourself.

The question is - How can you effectively use the friends and community on digg to market your websites on Digg?The answer probably is in the question itself - You are trying to “market” your sites.

Digg Continue Reading…

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May
08
Filed Under (Fun) by Mani Karthik on 08-05-2008

Just a fancy title that one. Just got my hands on a Macbook, and it feels really good. It’s a sexy baby and an inspiring one.

Viewing websites on a Mac and safari is a great feeling to me as it reminds me every time of the quality levels. Every minute detail about the Mac is very impressive and it oozes out sheer brilliance in every application. Gradients, shadows, crisp lines, blunt corners and smooth curves it’s a beauty inside out.

I was always a Mac/Steve fan and always wanted to get one. I don’t feel pity for Windows or Continue Reading…

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May
07
Filed Under (News) by Mani Karthik on 07-05-2008

This is a great advancement on the Google custom search product. Now, Google allows you to customize your custom search by -

- Letting you chose the sites from the which the results are to be displayed.
now, you can type in the URLs from which you want the results to be displayed. Already Google lets the user decide whether he wants to search in the particular site or from the web. Now to top that, the admin (you) can decide as to from which sites the results should be displayed while the user selects “the web”.

- Letting you specify keywords Continue Reading…

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May
07
Filed Under (News) by Mani Karthik on 07-05-2008

Another innovation from Google is here to help you deal with your regional language, Hindi, Malayalam, Tamil etc on the iternet.
You can now try out Google’s new English to Hindi translation service, and the translated search feature that lets you query in Hindi, obtain search results for the translated query in English, and then see the Hindi translations of these results.
Bright idea this one!
Read more about the new service here.

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May
06
Filed Under (SEO Misc) by Mani Karthik on 06-05-2008

It makes sense for someone to look for the ROI when he’s investing money on an SEO project right?
When dealing with clients who have a limited budget, one question that they are keen on is -

“What ROI would I get investing all this money in SEO?”

And I think that’s an interesting question because, in any other project, there is a ROI calculator, especially SEM. When you are opting for PPC ads, there is a clearly a mathematics involved. In PPC, you have a daily budget and you know how much traffic you get, it’s all out there in Continue Reading…

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May
03
Filed Under (News) by Mani Karthik on 03-05-2008

Hey, do you have a doubt on SEO? I’ve opened a new forum at DailySEOblog, to let you ask those questions and discuss it with the community. Many a times the doubts I get on emails are interesting that it’s worthy to share it with others. The articles on them are fine, and I’ll keep doing that, but just more than clearing the doubt, i thought it’s important to pool in others ideas and discuss it. So we have a forum.

Check out the DSB How To forums here.

It’s a very simple forum with all the basic features, no fancy Continue Reading…

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May
02
Filed Under (Blogging) by Mani Karthik on 02-05-2008

Someone who doesn’t want his name published asked me this question -

What are different ways to earn with different type of advertisements for an average blogger, and would like to know what are other sources of income for an average blogger other than advertisements.

Average blogger here means who does not have large amount of traffic coming on his site and also who is not popular.

This sounds very interesting to me. I was wondering why he wouldn’t google down the information. Because there are already thousands of blogs on “making money online”. Well, I did the same and found that Continue Reading…

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May
01
Filed Under (Fun) by Mani Karthik on 01-05-2008

It’s been a long wait but I think it was worth it. I’m talking about the SEO competition announced in Jan end. There were a couple of entries, and it was interesting seeing the progress of how the ranks fluctuated. Some did not enroll on comments, but some jumped in and a few even contacted on email. Well, I have to pick one from the guys who entered the competition through comments.

Here are the guys who participated.

Name        Keyword selected
Binny VA -  “ManiKarthik”
SEO Pune - “ManiKarthik SEO”
Agung - “Mani karthik”
Ashwin - “Manikarthik.com”
TechAnand - “Manikarthik Continue Reading…

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May
01
Filed Under (Tools) by Mani Karthik on 01-05-2008

Sometimes it’s difficult to find things on Google. Like for instance if you want to search for all the items and the websites related to “your keyword” today or yesterday on a time bound scale, things are going to be difficult.

There is a nice tool which let’s you do it. It works just like a Google search but, you have the option of opting for data to be shows that’s indexed on Google either today or yesterday, last 7 or 30 days. This is a nifty tool especially, when you are keyword researching.
You can find out how frequent is Continue Reading…

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