The new age marketer is one of a kind. In many roles he plays, he's an SEO, a blogger, a designer, a data scientist among many other things that makes him successful. With content marketing taking the center stage of today's marketing efforts, here are 44 amazing power tools, every inbound marketer must have in hi/her arsenal.
1. Percolate : An integrated suite for content marketing.
Everything from managing inspirations to planning, planning, curation and publishing, Percolate is a integrated Read full article [...]
There has been a significant boom in content marketing and search engines are becoming more sophisticated in filtering out the good from the bad. In fact, this relatively new trend is constantly evolving and what could be relevant one year could be completely redundant the next. Only now businesses have started to realise that good content marketing is about quality information; not just successful promotion.
In order to rank highly, engage visitors, boost traffic and, most importantly, survive Read full article [...]
One of the hardest parts of content marketing is creating content that appeals to both human readers and search engines. Content needs to fulfill two roles for a business: engaging readers so that they are persuaded to share the content, visit the business’s website, or connect with the brand on social media, and signalling to search engines that the content is high quality and relevant to the niche the business is targeting.
The following tips can help you to create content that gets ranked Read full article [...]
So, imagine you have a main domain and a sub domain - Site A and sub.SiteA, how will you implement sitemaps for each entity?
Should you have just one sitemap under the main site or should you have two sitemaps for both the main site and the subdomain?
Let's find out.
Sitemaps - General thumb rule for installation
The general thumb rule for installing sitemaps are on the site root folder.
i.e, if it is Site A, then siteA.com/sitemap.xml
According to Sitemap standards,
Sitemaps are an Read full article [...]
Duplicate content is not good for SEO. But what causes duplicate content and how do one find out duplicate content within a site? Here's how.
According to Google, when a site has duplicate content, it brings down the relevancy of the website. But, many a times, duplicate content on a website occurs because of webmaster's ignorance.
It is not easy to fully avoid duplicate content, but it's not impossible.
If you have certain checks done periodically, you don't have to worry about it at all. Read full article [...]
So, using SEO Powersuite and couple of other SEO software listed here, I managed to dig deeper into the SEO secrets of Labnol and how it manages to rule Google SERPs. Hope you find it useful. If you have any questions, do ask in the comments.
Who is Labnol?
Labnol is one of the most popular websites on the Internet (among top 100 in technology blogs out of 130 million), interestingly run by a single person Amit Agarwal. He is the first professional blogger from India and is probably one among Read full article [...]
Keyword rank monitoring is one of the things SEOs keep doing day in and day out, constantly monitoring performances for all your keywords across search engines.
There are several SEO software that will let you add keywords of your choice to a list and keep monitoring it over a period of time. There is a small glitch though.
What if you wanted to know the search engine rank of a newly added keyword some two years back?
Since you added the keyword now, you will only get the rank data starting Read full article [...]
It takes time to perfect any skill. Trial and error is a better teacher than any, but still there are a few tips that can help you boost your marketing expertise and help you avoid some of the most common mistakes. In every marketer’s life, there should be a room for learning, trying new methods, improving and polishing online marketing skills. There is always something that we as marketers can do better.
I’ve gathered some quick tips that can help you become a stronger online marketer Read full article [...]
Google announced recently that it would be taking HTTPS/Security SSL as a ranking signal in it's ranking algorithm and that websites with HTTPS/Secure SSL will have a noticeable advantage over websites with normal HTTPS versions.
But a recent study done says this might not be true.
SearchMetrics did a study on the impact of HTTP v/s HTTPS and found some interesting insights!
Here's what they said.
No relationships have been discernible to date from the data analyzed by us between HTTPS Read full article [...]
Over the past five years Google have really cracked down on unethical SEO practices. When Penguin 1.0 first hit the scene Google claimed that it would destroy all illegitimate linking strategies; however, the algorithm was far from perfect and many genuine websites suffered from decreased rankings and even complete removals. While it’s taken a few years for Google to get on the right track, the search engine is now focusing on the quality and relevance of links rather than the quantity and keywords. Read full article [...]
Ever since the Google Penguin update, SEOs have become very attentive about links pointing to their sites. And rightly so, with negative SEO, when anyone can hurt you, it's always good to keep a watchful eye on your backlinks (links pointing to your site). Because, if you missed one bad link, it could prove fatal later.
What is the Google Penguin update
Google launched the Penguin Update in April 2012 to better catch sites deemed to be spamming its search results, in particular those doing so Read full article [...]