The new age marketer is one of a kind. In many roles he plays, he's an SEO, a blogger, a designer, a data scientist among many other things that makes him successful. With content marketing taking the center stage of today's marketing efforts, here are 44 amazing power tools, every inbound marketer must have in hi/her arsenal.
1. Percolate : An integrated suite for content marketing.
Everything from managing inspirations to planning, planning, curation and publishing, Percolate is a integrated Read full article [...]
“Content” has become the crucial aspect of every Digital Marketing strategy, companies are investing huge amount in content creation nowadays. However according to statistics, people will only be able to recall 10% of your content until and unless it’s a masterpiece with the momentous images, intuitive headings and serving the great purpose.
No company, whether it’s B2B or B2C would want that!! Will you???
No company can invest the resource, time and money to every piece of content Read full article [...]
We've all been hearing about it for a while now - Negative SEO and rivals using it to take down competition. Looks like it has scaled up pretty quickly and spammers are using it as a full time job!
There has been several recent incidents reported where competition hired some spammy SEO company to buy links to their competitor and took them down with Google penalty.
"Either live or kill", seems to be the the motto of these spammers.
So, what's latest here? Negative SEO Extortion.
As Read full article [...]
So, I recently noticed that for certain highly competitive keywords, comparatively younger webpages popped on the top five search results, beating some very strong authority sites.
Obviously, this raised my curiosity.
Why would a young page beat the toppers unless it had some strong mentions/links? What about historical performance?
Was it so easy to get into these keywords (which as far as I know were very competitive)?
And almost all the time (excluding the first few time I noticed Read full article [...]
Google has just launched a new webmaster's tool like console for Google News publishers called the Google News Publisher Center. It should help all those who're already on the Google News network to update how your website shows up in Google News.
Update your news site details, including changing your site name and labeling your publication with any relevant source labels (e.g., “Blog”, “Satire” or “Opinion”)
Update your section URLs when you change Read full article [...]
Twitter needs no introduction so I won’t talk here about the life and history of the popular 140 character social network.
With the ever-changing face of Search Engine Optimisation and with social media becoming a strong part of that, SEO is more SEM (Search Engine Marketing) than ever before. If you want to be an SEO rock star then maybe you should look at social media stardom too.
To really make an impact, just showing up isn’t enough though, and I see too many potential rock stars Read full article [...]
HootSuite is probably the best social network account management software (wow that was a mouthful) that money can buy. Seriously, HootSuite enables you to publish your social media updates ahead of schedule. Instead of you camping-out in front of your Twitter account and posting in real time, you can use HootSuite to publish your posts while you're out enjoying life (or more likely working).
Not only does HootSuite cover Twitter, but it also covers Facebook and other social media platforms Read full article [...]
In June, Google dropped Google+ profile photos and circle counts from search results, taking away a major benefit of participation in the Google Authorship program. With this development coming on the heels of the April departure of Google+ leader Vic Gundotra, marketers are wondering whether Google+ has any future as a marketing platform.
Google+: Fading from Day One?
To be sure, Google+ has been challenged to prove itself as a useful marketing platform from day one. The main issue: Google+ Read full article [...]
I was recently in talks with the director of a large MNC in India who is about to launch a new ad management tool. As part of reaching out to more users he wanted to do content marketing for his site. He asked me a direct question.
What are the three most important factors that are key in SEO today?
I replied along the lines of..
a. Content optimization, the content needs to have words that people are searching for
b. The content we produce should have something that would make it shareable. Read full article [...]
Myths within the SEO space are constantly changing along with search engine algorithms and best practices. As a result, it can be difficult to keep straight what rules are still applicable to your SEO strategy and which have changed or were never true to begin with.
This year there has been a lot of myths on the internet about different things that can hurt or help your SEO strategies that just aren’t true. Here are 5 you need to know the truth about:
Myth #1: Google Authorship or AuthorRank Read full article [...]
During all that Panda/Penguin updates, one of the things that got my (and many other SEO folks) attention was click through rates and their impact on search engine ranks.
As Google moved away from onsite optimization factors and spammy link building two things remained influential. Social shares and click through rates.
The question was.. what if a large majority of people searching Google found that one particular site on rank 9 or 26, with an interesting CTA on the page title, interesting Read full article [...]