The new age marketer is one of a kind. In many roles he plays, he's an SEO, a blogger, a designer, a data scientist among many other things that makes him successful. With content marketing taking the center stage of today's marketing efforts, here are 44 amazing power tools, every inbound marketer must have in hi/her arsenal.
1. Percolate : An integrated suite for content marketing.
Everything from managing inspirations to planning, planning, curation and publishing, Percolate is a integrated Read full article [...]
Your site may no longer be at the top of Google’s search results thanks to Google’s latest algorithm update, which now favors responsive, mobile-ready sites in mobile web searches. This means anyone who is searching for a website on a mobile device could potentially get different results than when searching on a desktop computer. Websites will now be ranked higher in mobile search results if they’re responsive.
This means that non-responsive sites could fall to the bottom of the list. Read full article [...]
There is a sea full of different brands in the market but the content marketing research tells that still majority of these brands does not have a documented marketing strategy. Developing a content marketing strategy for your brand is as essential as keeping the quality of your content top-notch. A quality content is worth only when it reaches the targeted audience and can turn your readers into your brand’s prospects. And this is possible only when you have a string content marketing strategy Read full article [...]
The Internet has dramatically altered the ways information is shared, having had a substantial impact on online marketing. There has been more of a shift towards inbound marketing over the past few years, which has made outbound marketing become rather antiqued. Many companies nowadays are implementing inbound marketing strategies that include using social media to reach more of their targeted audience and also to increase brand awareness. But online marketing trends are changing in 2015, and marketers Read full article [...]
Nowadays a good website means not only a great web design, effective marketing strategies and a good conversion rate, but also profitable keywords that increase your chances to get high rankings in search engines. While some websites are stuffed with keywords, other sites get too little.
Keyword stuffing and too little keywords can both harm a website that can be one of the main obstacles not to be highly ranked in search engines, like Google, Bing and Yahoo. As you know, websites with low Read full article [...]
Change is constant and especially so on the Web. Flash animations were all the rage in websites five years ago but have quickly gone out of favor as Flash didn't support touch interfaces, lower power devices, and open protocols in the mobile era. The pace of change can create frustrations as websites need to be updated frequently to stay contemporary and competitive.
While you can't stop change, there are things you can do to keep your website ahead of the curve, gain more traffic, and even Read full article [...]
So, it's 2015 and it's time for another SEO Expert poll.
This time, we're asking about your favorite SEO tools. All of us use different SEO tools and some of us, even multiple ones. So, let's share the knowledge and help each other.
We're all set to find out the best software in five categories.
Category 1 - Best Enterprise SEO Software
Category 2 - Best SEO Backlinks Software
Category 3 - Best SEO Software for Site Audit
Category 4 - Best SEO Software for Keyword Research
Category Read full article [...]
In this digital world, where we are bombarded with a wealth of information constantly, infographics can cut through unnecessary detail to deliver your business’s message clearly and succinctly.
What Is an Infographic?
An infographic is a visually appealing method of conveying a wealth of information in easy to understand, accessible chunks. They are usually made up mostly of images although there can also be text, which draws attention to the most important points. Text based infographics work Read full article [...]
1. Have a bit of SEO Faith
It is not uncommon to see businesses spend a large amount of money enterprise SEO initiatives. However, most end up with results that tend to indicate SEO doesn’t have the proper ROI and isn’t as influential to their business as they originally assumed.
Companies should be looking to do customer acquisition for their enterprise, or driving customers to their website instead of doing a feasibility test. SEO is a long term pursuit, and requires proper coordination.
2. Read full article [...]
I’ve been working in the SEO industry for around a decade now. Over that time, I’ve been involved in every aspect, but with my background in writing (and that being my entryway into the industry), in more recent times I’ve generally found myself focusing more on the content side of the strategies.
Importantly, this hasn’t been to the detriment of other factors, but simply that when there’s been a team working on a project, I’ve naturally found myself driving forward the content Read full article [...]
No matter what kind of business is in question, its basic essence is the same; reaching out to potential customers and convincing them to use the products and services offered. Every person who comes around looking for such goods and services is a potential customer, and there is always competition between various businesses to acquire them. As an entrepreneur, one should not overlook the fact that SEO plays a major role in improving the visibility of the business and widening the purchase funnel.
It Read full article [...]