Link building is going through an identity crisis right now, but one thing that successful SEOs monitor constantly is competition link profile - even if they are not keen on profiling their own. If you see a lot of activity around your competition, it probably is worth your time to jump in and see what's going on. May be, you need to act upon as well. Well, this tool does just that without all the hassles of having to do it manually. Automatically monitor your competition's backlinks with Monitor Backlinks.
What Read full article [...]
Its been a bumpy ride for many websites the last couple of weeks. Google traffic is reported fluctuating heavily in November, and many websites have seen heavy increase and decrease in traffic, but Google has no official announcements so far.
Here's a sample screenshot showing the fluctuations for one of the websites.
Meanwhile, there's no word from Google, regarding any possible update/refreshes.
It is quite possible that this is one of those minor updates that should be ignored and Read full article [...]
With the growing usage of technology by students to learn and interact, educational institutions have realized the importance of integrating it into the classroom; however with so many tools in the market, educators are finding it difficult to separate the signal from the noise. This is where making use of the BrightBytes tool, Clarity, can help out.
What Does BrightBytes Do?
BrightBytes tool, Clarity, tells you how a particular technology has enhanced your student’s performance. When you Read full article [...]
We all know that search has gotten the biggest disruptive changes in 2013, both in organic and paid, and has evolved to better and bigger platforms today. While this is all great, search, as a marketing channel, poses numerous challenges than ever before, to search marketers today.
Agencies are going through a challenging phase today, some with identity crisis, some trying best not to get stuck in time and the rest trying best to convince brands to put in the money. Testing times for sure, but Read full article [...]
Do you think you're a search expert? Come on, admit it, you do (like all of us out here).
After all we're the "experts" around playing with thousands of dollars on PPC and making the most significant of SEO strategy right?
Well, Marin software is challenging you to take the Biggest Search Geek test.
Trust me, this one's so tough you'll want to cheat.
There are twenty questions from SEM, PPC and SEO and you've got to select the answers from the options.
Answer most questions right Read full article [...]
Setting up an Adwords campaign is certainly going to take a lot of time. You need to make sure that the ads created are being viewed by the right people, that they are priced right and that they are getting you the returns that you expect. An Adwords campaign requires effective monitoring right from time it has been started and changes to have to be made whenever required to get results. When you have several Adwords campaign, it’s a lot of work on your hands. Now the task can be made much easier Read full article [...]
The right call tracking and marketing analytics application can push your business on to the road of success. They quickly retrieve accurate analytics data, which reveals as to which campaigns and marketing strategies are doing the best so that you can maximize on them and implement their features in other advertising activities.
Here is a look at the top five call tracking and analytics applications:
1. LogMyCalls – This flexible application offers a host of features through which you can Read full article [...]
Youtube is by far the most visited site for people when they want to find a video on their subject of interest. In the US alone, according to a study by AYTM Market Research, about 60% of internet users visited the site once a week, as of March 2013. It popularity has also resulted in it begin used by brands across the world to popularize their products or services. Given its extensive use, how do you effectively use it to reach out to exactly the people who need your products or services? This is Read full article [...]
A picture is worth a thousand words and it is this concept that best describes what Instagram is all about. Instagram is an online photo sharing and video sharing application and social media site that enables you to upload the picture and video of your choice, implement digital filters on them and then share them through popular social media platforms. This application is available for free at Google Play and iTunes App Store. It can be installed only on Apple and Android Smartphones.
Instagram Read full article [...]
The basic foundation for success of a PPC campaign is finding out which ads click with the audience and which don’t. In order to do this you need to test the ads which is a time-intensive and expensive task, something that can take a long time as you have to get real users to do it and they have to give in their feedback. Now this task can be accomplish faster with the help of an ad testing tool like AdProof.
What Does Adproof Do?
This tool automates the entire process of testing ads (A/B Testing) Read full article [...]