Comments on: Bing v/s Google eye tracking study reveals big differences between the two

By: BackyardMktg (Backyard Marketing)

BackyardMktg (Backyard Marketing) — Mon, 13 Jul 2009 12:13:44 +0000

Google vs Bing eye-tracking study – interesting:
http://tinyurl.com/llmp8w

By: Friday Night Links Party – 10 July 2009 - friday link party,link party,link love | Nihar's World

Fri, 10 Jul 2009 16:32:56 +0000

[...] Mani Karthik from dailyseoblog.com is sharing an intesting post. He is showing the comparision of Eye Tracking between Bing v/s Google. [...]

By: links for 2009-07-10 | Yostivanich.com

links for 2009-07-10 | Yostivanich.com — Fri, 10 Jul 2009 14:15:31 +0000

[...] Bing v/s Google eye tracking study reveals big differences between the two – Daily SEO blog "However, sponsored links on the right attracted more attention on Bing (~42% of participants per search) than they did on Google (~25% of participants per search)." Bing gets those ads. (tags: advertising bing google searchengines statistics) [...]

By: pobus

pobus — Thu, 09 Jul 2009 20:04:28 +0000

Although it’s interesting to compare the two in terms of eye-tracking, there isn’t much context provided on the participants so it’s difficult to assess what the long-term impact will be.

You also make a judgement about the initial usage figures, but given the amount of hype the launch of Bing has driven that’s not surprising at all – the deciding factor, as always, will be whether the gimmick keeps people interested for long enough. IMHO I think not, but time will tell

By: Hendrik Jacob

Hendrik Jacob — Thu, 09 Jul 2009 17:05:39 +0000

Thats true – but i reckon they are afraid of loosing users by randomly inserting Adwords entries into the search results, because it could turn into a negative user expierence which is bad for cassual users who dont get the difference (and thats against their company policy “do nothing bad”)… hmm do i sound like a google fanboy? hope not =)

By: nakliyat

nakliyat — Thu, 09 Jul 2009 17:05:32 +0000

Bing might be not proving the relevant results users are looking for and they end up clicking on ads?

By: Nihar

Nihar — Thu, 09 Jul 2009 16:55:38 +0000

Great comparision. Yes i read the post in mashable.com.

By: Marco

Marco — Thu, 09 Jul 2009 16:34:12 +0000

Since Yahoo’s site is both a portal and a search engine, whereas those features are split in Microsoft’s sites, looking at the sum of Microsoft’s sites vs. Yahoo posts an even rosier picture for Microsoft.
http://domusinc.blogspot.com/2009/07/microsoft-gaining-on-yahoo.html

By: InnovationTrend (Social Media)

InnovationTrend (Social Media) — Thu, 09 Jul 2009 16:21:35 +0000

socialhelp: Bing v/s Google eye tracking study reveals big differences between … http://tinyurl.com/llmp8w

By: WillC

WillC — Thu, 09 Jul 2009 16:01:41 +0000

Well, this is certainly a different take on the “competition” between the two. But the results don’t shock me too much. Bing just has more going on up top then Google does, so naturally it catches more attention. The left and right features are placed in a spot where the eye will catch it better. Google’s related searches are in danger of not being seen at all and there is now proof.
I would like to see a bigger study like this with more test subjects to see how much of a trend this is. I personally think that Bing’s presentation is way better (I had seen a similar search layout used before this by eZanga.com) and that means a lot now a days when one of the big goals is to get eyeballs wondering around for the sake of advertisers.
As far as how much this has to do with the actual results and experience? Not really sure.