Apparently, The Latest Google EMD Update Is Flawed

- - SEO Trends

So, Google Exact Match Domain update rolled out the other day and has cracked down pretty aggressively on many websites that had exact keyword matches in their domains.

But like with every update, there are things that stands out oddly, hinting that the update could be flawed (however minor that might be).

So, here’s an example.

And oh! Before we move in to that topic, I strongly suggest you download the FREE version of the SEO Rank Tracker software I use (worth $125). It monitors up to 1000+ keywords in a click on various search engines! Saves you a lot of time with automatic reports and cron jobs!

Google for “project management software” and check out the results. The fourth organic result is from projectmanagementsoftware.com

The website has two pages indexed on Google and a super thin backlink profile.

So, assuming that by typical and known SEO standards, this website is pretty low quality and seems to have been built just for ranking for the particular keyword, I would’ve thought that Google discounted them from SERPs.

But no, it remains. I wonder why?

Have you seen similar instances? Let me know.

P.S – I understand that making assumptions from one off examples is probably not the right approach. But, thought this was a good example, anyways.

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