Google’s update is called “Penguin”, but the Wire Cutter?

- - SEO Trends


So far, there are no official declarations or tweets from Google (Writing this at 5pm PST), but Danny Sullivan claims that the latest Google update is called “Penguin” within Google.

WebPronews reports that the only evidence we have is a picture Matt Cutts tweeted, a while back.


No word from Matt yet, though. It could be a joke, a hint or just a co-incidence.

What’s hilarious is that there’s a wire cutter seen in the background, in the picture he tweeted. Someone at Google took the “cutting spam” job a bit too serious may be!

Penguin is by the way, a nice name.

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Fascinated, Smitten and in Love with the Internet. Apps, Startups, Search, Social, Design - That kinda life. I'm into Search and Online Marketing. Yes, that means a lot of spreadsheets and fancy charts. Catch me on Facebook, Linked In and Twitter to learn more. Also, here's a short bio.

  • unclefishbits

    That’s a bolt cutter. The DND agreements are obviously getting serious….

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  • Douglas

    Congratulations to all the excellent work!