How Sephora Embraces Social Media In Its Digital Marketing Strategy

- - Social Media

Sephora is a brand that has constantly evolved and embraced new technologies as they came along. They had recently revamped their website to bring in a seamless integration of social, mobile and in-store activity.

In this interview, Julie Bornstein SVP Digital at Sephora shares with Brian Sollis, the importance of social media and delivering a holistic digital and IRL experience in marketing.

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Fascinated, Smitten and in Love with the Internet. Apps, Startups, Search, Social, Design - That kinda life. I'm into Search and Online Marketing. Yes, that means a lot of spreadsheets and fancy charts. Catch me on Facebook, Linked In and Twitter to learn more. Also, here's a short bio.