Sephora is a brand that has constantly evolved and embraced new technologies as they came along. They had recently revamped their website to bring in a seamless integration of social, mobile and in-store activity.
In this interview, Julie Bornstein SVP Digital at Sephora shares with Brian Sollis, the importance of social media and delivering a holistic digital and IRL experience in marketing.
Liked it? Get more amazing stuff..
Get more juice like SEO Tips, Content Strategies, Expert Reviews & More...