Google introduced remarketing back in 2010. Couple of weeks back on July 27th, it was revamped with advanced tagging possibilities. Have to admit, I hadn’t used Remarketing possibilities previously, but when I tried it with advanced tagging, along with Google Analytics, it has proved to be amazingly effective in reaching out to potential customers. Quick snapshot of what Remarketing is. Remarketing lets you to profile out current website visitors based on certain criteria, and use the display Read full article [...]
Sometimes, ads showing up on your AdSense account can be inappropriate or wrong that you want to block them. AdSense ads (both display and text ads) always provided ways to block domain names from the advertiser’s list. Today, the Ad blocker tool has grown into a full fledged one where a publisher can block ads based on various criteria and even common categories. The AdSense team provides in-depth detail into how the blocking functionality works, along with some common myths dispelled. Myth: Read full article [...]
I’ve been a big fan of the Google Custom Search Engine (even though this website does not feature it) and the team behind it. Over the years, they’ve made this tool so very easy to use and efficient, as one can possibly imagine. This time, the CSE got even better with automatic syncing, faster page load (something that has been troubling me ever since them updated it some time back) and some minor AJAX capabilities. Following are the new additions to the Google Custom Search Engine. Search Read full article [...]
Search Engine Optimization has always been about links. Once it was the sheer volume of links that pushed a website to top of search engine results, then it evolved to quality combined with quantity of links. Google always wanted to (and did) stay on top of their game and prevented (to a good extent) manipulative link building schemes from putting non-valuable websites to the front page of results. Relevancy and Authority were two keen signals in Search Engine Optimization that search engines weighed Read full article [...]
Many a times, it so happens that with or without your knowledge sites that you don’t even known of start linking to you. Two use case scenarios - Some spam websites, copy RSS feeds and constantly keep linking to a website, or sometimes an SEO vendor whom you hired goes haywire posting links all across spammy websites. Either will result in only thing – your site being disqualified fully or partly against certain search terms or categories. I’ve come across an example where a reputed website Read full article [...]
Google recently introduced a new tool to its Webmaster's console - the Google Index Status. This is a new menu item under the Health menu within Webmaster's Tool. Clicking on the menu unfolds a goldmine of information regarding your website, that Google has.
This is a tool that reveals all the page index status information - which means it tells you how many pages Google has indexed from within your website in a historical pattern. Clicking on the Advanced tab gives you even more detailed information Read full article [...]
At the social media, SEO meet ups I go to, there is always one guy who pops this question, how does SEO and Social Media work together? Do they? Do they not? Although it is a relevant question, considering the fact that social media remains an undefined chapter, or rather a “bracket-less stream”, experiments and data are probably the best ways to find clues to this answer. The SEO side of me suggests that yes Social Media helps leverage SEO but the ardent Social Media fan suggests that I’m Read full article [...]
Mobile web users are growing exponentially. Today, visits from tablet and mobile devices are at an all time high and its become important as ever to ensure your website content being available to mobile devices. The trend is towards responsive design, where the same website content is styled or reformatted in such a way that it caters to mobile devices as well. An important part in responsive design is to find that magical design that looks good on all screens and devices without creating any user Read full article [...]
With the Google Penguin update, there’s a lot of commotion among webmasters. Many folks have reported quick spike in traffic while some, who have been safe all through the Panda updates earlier, reported lower traffic. As always, it’s a bit immature to make a judgment too early, as the update is only gradually rolling out. However, I think this is an update which gives webmasters a very strong message unlike any earlier ones, and SEOs are doing all that they can to make sure their site is alright.
One Read full article [...]
So, yesterday Google updated the Google Webmaster’s tool with a nice little improvement to the search query report.
Sitting under Your site on the web > Search queries menu, this tool now shows more than 2000 queries, let’s you download the search query data programmatically and shows all the (read entire) search data to your website for the last 90 days (was 35 earlier).
This is a great improvement, because webmasters used to rely on Analytics data for search queries so far, which is Read full article [...]
