Keywords are the building blocks of your blog. They are like amino acids that form the proteins for growth to your body.

The right amount of supply and the right category of keywords will give you the best positions on search engines. I’ve talked about the importance of keywords here - you may want to check it out too.

Let’s see what are the different types of keywords and how they will get you more traffic.

Keywords are of two types - Primary and Secondary – Which is important ?

Primary keywords are the ones(mostly one or two) that are given the most importance while optimizing a web page.They appear on the most vital areas like the header - footer - inbound anchor text - H1 tags - Meta tags etc. Primary keywords should be repeated with a certain amount of keyword density through out the page.

The reason why some keywords are considered primary is because those are the ones that are marketable online and has a niche market. Probably those are the ones that are not used by other sites and is yet to break into a niche.

The secondary keywords are the ones that are less important and supports the primary keywords for its marketing.They are many a times combination of one or more keywords and can be used with or without more combinations at different places.They form the lesser proportion of keyword density.They are keywords that other sites have already optimized for and therefore may be difficult to break into the top 10 search engine page results.

A good combination of primary keyword selection supported by secondary keywords will ensure a well optimized page for that particular keyword. Ex:- Primary keyword for earning money online would be, "Make money online" and secondary keyword would be "Make money online with adsense", it’s just an example.

Related reading - Where to find the best keywords,

Keyword density and the right usage in posts

Related SEO Tips and Articles:

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  3. i think it,s a great post.

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  4. You have an incredible amount of knowledge, and I thank you for helping me learn so many things about internet marketing.

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  5. Certainly Cleared some of my doubts.


    [Reply to this comment]

  6. [...] to re-work on the available text on the most important pages, and tweak them to leverage on the primary keywords. This would involve adding more textual content with the SEO metrics in place, also reducing the [...]

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  8. The links of the articles are not working.

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  9. Yes. Keywords are the key to the success of our blogs without which we would not be able to drive traffic. Thanks for the reminder.

    [Reply to this comment]

  10. Another key is to bold your keywords as you sprinkle them throughout your blog post. Especially if it is a blog where people are reading content that isn’t all about information. If you do this, the reader can browse through and understand the point of your blog without reading the entire post. Thanks for all your help Mani!

    T. R. Cosby - “Trey”

    [Reply to this comment]

  11. [...] Make sure the url has your primary keyword. This helps in better ranking and more traffic as a result of better [...]