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Aug
22

What are MSN’s ranking factors ? Search Engine Optimization Tip

MSN is probably the most abused and “out of shape” search engine around. While I really have nothing against MSN/Live, it’s a fact that they give me less organic traffic when compared to Google or Yahoo. Which is indeed a very good reason for bloggers and webmasters to focus their efforts on Google rather than MSN.

While Live Image search is far superior to Google Image search, Live is not able to beat Google in Web search for obvious reasons. However Live is very popular in some niche regions, and for this reason some of my clients would like to optimize their sites for MSN along with Google.

If you are interested to optimize your blog for MSN Live, here are a few ranking metrics that would help you prioritize your SEO efforts to MSN. Here goes..

  • Keyword Density
    Just like Google, MSN also gives importance to keyword density in the copy. While it’s yet to be found out as to what is the average keyword density MSN accepts, I’m assuming that it should be closer to what Google suggests, 6%.
  • Keywords in Title
    This one’s the hot favorite for all SE’s and MSN is no different. To test it’s importance, just do a normal search for any keyword and compare it with the results for allintitle:same keyword search. Both results would be mostly similar.
  • Anchor text of incoming Links
    You all know what it is. The text other use to link to your site Anchor text to internal pages too play a handsome role in discovering content on your blog. I’m assuming that this is the third most important factor, but honestly it is to be found out from further experiments.
  • Keywords in H1
    Keywords included in H1 tags are also picked up by MSN crawlers and is evident from the bolded content in the SERPs results page.
  • Strong keywords
    Keywords included in the STRONG tag, is also seen picked up by MSN crawlers and has more importance to other text in the copy.

Though many of the onsite optimization metrics are similar to Google’s, MSN has a unique algorithm to rank sites on the SERPs. It’s definitely not a fool proof one as of now, but Live sure is catching up in many areas. Let’s give them some more time. 

Technorati Tags: msn seo tips, search engine optimization, live

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Category: SEO Tips | Author: Mani Karthik
SEO Wordpress Themes
  1. himanshu2smartNo Gravatar

    wow!! I was really looking for this!! My websites have also very less crawling in MSN hope these things will help me!!
    Thanks for this!!

    himanshu2smart’s last blog post..Using the Blogger Comments Feature @ ADVOCARE Mediation, Mediators, Conflict Resolution, Dispute Resolution and Negotiation, Family, Work and Divorce

    Reply

  2. himanshu2smartNo Gravatar

    Thanks Mani!! I want to know some details regarding MSN search Engine!! My all the sites have very por ranking in msn as compared to google and yahoo.
    Please suggest me some more tips so that i could lift my site ranking!!
    Thanks

    himanshu2smart’s last blog post..Using the Blogger Comments Feature @ ADVOCARE Mediation, Mediators, Conflict Resolution, Dispute Resolution and Negotiation, Family, Work and Divorce

    Reply

  3. PeterNo Gravatar

    This was an exceptional article on a topic about which far too little has been written.

    In addition to the tips you mentioned in the above article, I have found MSN to pay unusually close attention to the anchor text of internal links. Think twice before using “home” as the anchor text used to links to your homepage throughout your site, at least if you’re trying to rank well in MSN/Live.

    Reply

  4. turnkey websitesNo Gravatar

    Very Well written article as you said no organic traffic from msn/live thats true i have many good keyorws ranking on 1st page of live search and i get no traffic even if i get traffic but no organic or targetted traffic.

    Reply

  5. Daniel Dumas :: Mr Night ManNo Gravatar

    thanks man im looking for this to optimize my wordpress blog to live/msn thanks alot!

    Reply

  6. Freelance Seo IndiaNo Gravatar

    Don’t worry guys! Now Live/MSN is going to adapt semantic search result algorithim. So now results will be same as google..

    Reply

  7. Will SmithNo Gravatar

    Hope to be better. Better means more features.

    Reply

  8. mobmaniNo Gravatar

    hey thanks for these tips

    Reply

  9. AbhilashNo Gravatar

    That was really a good article.
    Google is the one who brings most of the traffic to my blog. As I am a starter so there are no too many people around to visit by blog.

    Could you please tell me why google’s blogspot shows only my recent posts in the search while the others are only searched upon indvidual names.. when I search name of my blog it returns the recently written topic.

    Also is it necessary to make the keyword density to a acceptance figure of 6% to have good visits from MSN?

    Reply

  10. ahmedNo Gravatar

    thanx for info
    i love this blog :D

    Reply





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Mani Karthik Hi, I'm Mani Karthik, SEO, Blogging & Social Media Enthusiast. I primarily blog about SEO and Social Media on this blog, basically How-to articles and tutorials to help the SEO learner. Feel free to have a look around and drop comments. Hope you enjoy your stay.
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