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Nov

How can combination keywords help you build your traffic

Are you on the 3rd / 5th page on Google for your desired keywords? Like, you blog about “How to make money online” and you don’t show up on the first page on Google? Pretty bad situation isn’t it?

Well if you are worried that you are not on the first page of google for your keyword, whatever that is (make money online, earn money blogging or whatever), there is nothing to worry about yet.

Because if that was the case, only 10 people or websites only would be making money on the Internet. I wish if Google had more pages listed in the first page, but hey those guys did some accessibility research and found that 10 is the right number of websites to be shown on their results page.

So keeping in mind that you have 10 spots to compete, let’s see if you can still make money on the internet.

Do you check your referrals log for longer keywords?
I’m sure all of us would get a decent amount of traffic from keywords like “Free windows xp hacks tips india” and the like. These are combination keywords. Now, how do they manage to get you traffic?
They don’t have heavy amount of traffic - Meaning there aren’t many people who’d search for such a long keyword. May be just one or two. But the point here is that when ever there are one or two searches made, your website would be on the top.
How much traffic you make from these combination keywords?
More than how much uniques you get in a month totally, see how much of it has got to do with “combination keywords”? There should be quite a handful for even the non-serious blogger.

Now, focus on these combination keywords. For a starter, these keywords are great options to work on. Especially if you have nothing to invest in blogging but pure content. Write as many articles as possible and generate a good amount of textual content on your blog. Now, this will make sure that when a crawler or a visitor comes to your blog, there would be enough content for him to get a taste of.

How to convert this traffic to money?

Okay so you have a decent amount of traffic from “combination keywords”. And they form 10% of your total organic traffic (from google). Now, watch these referral keywords carefully from your statistics. there could be gold mines like, one particular keyword that is often repeating.

For me I get a decent amount of traffic from the keyword “Wordpress”. Honestly, a huge part of my traffic is from combinations of this keyword others like - wordpress seo, wordpress tips,wordpress seo themes etc.

Now, if you notice, “Wordpress themes” is a much sought after keyword, and there are lot of people working hard to get on top of google for this keyword. But also keep in mind that people don’t search google just with the same keyword. When they try searching once for “wordpress themes”, they get the same 10 results all the time. Getting bored or not finding the right information, they will move the next combinations like “seo wordpress themes” or “wordpress seo friendly themes” etc.

We should pick up these combinations from the stats. So if you noticed that one particular keyword from the combinations in your stats, pick it up and write more articles on it.

Also,make sure that in your template, you have the related posts plugin ready. So that when these combination keyword searchers visit your blog, they find some relevant article on your site and they don’t get disappointed.

If you are on blogger, tweak your template so that links to other articles like the ones dealing with your “keyword” is available for the visitor to refer. You may create a template much lie Amit’s so that, all your best articles are featured on the homepage always.

Also, make sure that on any chosen article page of your’s (single post pages), there are links to other articles that deal with the same keyword (here “wordpress”).

Why do this?

When Google scans your webpages, they pick up all the content information. And when there is a search for these “combination keywords” on google, it looks for matches on your pages.

For example - If there is a search on google for “Wordpress seo themes india” (huh what a combination!!), google looks for pages in your website that has all the words in it (provided the search is not a exact one). So in your article page if these words are scattered all over - one word in article, one word in a link on the sidebar and another word on the title - google still will throw your page on the top search results(since this is a combination keyword, this will not happen for top keywords).

So here the idea is - If you focus your efforts on the “combination keywords” and write articles around it, you can enjoy a decent amount of traffic from them. Now, if you ask me, this is more worthwhile for a starter who may not be able to cash his efforts on the top sought keywords like “earn money online”. So until you get 10k inbound links, work on these “combination keywords” and start getting your momentum. It will put you in good position before reaching the top results.