Absolute or Relative Links?

Vishal has a doubt on linking strategies.

Google does not show any backlinks for his site – www.b2cjewels.com. He has submitted articles in forums and directories, he has also ensured good interlinking of pages.

So he’s wondering why the links are not showing up.

The second question is – while interlinking pages, is it better to link with the complete URL (www.example.com/url.htm) or just the pages – ..url.htm?

Well, Vishal, you have backlinks indeed. Search for google blog search and you can find 8 links to your site.

Seems like you have attempted to backlink from lot of expired domains or spam sites, I really don’t know how this could’ve happened, it could be spam robots who picked up your URL, or had you submitted them yourself? It is not looking good either way.

What you really need to work on is get contextual link from related authority sites. A few of them that comes in regularly will do the trick. I also noted that your site is up from 2005, so it’s high time you had some good quality incoming links.

Now, regarding the internal linking, the types of links you referred to are respectively called Absoulte links and Relative links. Absolute links will carry the whole URL with it while the relative links will carry only the respective correct path. See more info here.

In SEO, I prefer Absolute linking even though both are the same in Google’s eye. But using absolute linking is better because,

• It is easier to manage as there are less chances of error/broken links to appear when moving documents/pages.
• There are more occurrences of your domain name in the code, which is good.
• It is more recognizable to visitors and are likely to bookmark, provided the content is worth it.

So, go ahead with more absolute links, and directory submissions. Bit if you are really looking forward to a solution to your back linking problems, you should try article marketing and more contextual authority links.

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