Google awards sitelinks to more sites

More and more websites and blogs are getting the google sitelinks these days. I’ve noticed some of the popular ones being awarded the sitelinks, which were not having them earlier. I’m guessing this could be as a result of a recent tweak in the google algorithm.

My guess is that the sitelinks are appearing only for direct searches for the sitename or brand. Like “Dailyseoblog” or “labnol” or “andy beard”.

Google seems to have tweaked their algorithm probably in the belief that one who searches for the particular brand or blog name is likely to already know about the service/product and it makes more sense to provide the searcher with relevant information from the blog/site.

Since Google have introduced the “Search Box” feature where a search box appears directly in the search results for that particular website, I think the next step will be to reach that point – to have the search box in the search results itself.

An interesting piece of info here. If you search for “John chow” (who you already know that is kicked off Google SERPs), you’ll get Johncow.com with the sitelinks. Cool huh?

So far, I’ve seen many popular Indian blogs to be awarded the sitelinks, like Labnol, Kiruba, Clazh, Reviewsaurus etc. Have you had one too?

Meanwhile if you’re looking for information on sitelinks, check here.

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