SEO Copywriting Tips – Things to keep in mind while blogging

SEO copywriting isn’t the same as normal copywriting. It could be boring, to be honest. What what I insist my clients is, they never make a formula out of these suggestions. They are guidelines that you just need to keep in mind while writing on your blog. That way it is easy. But if you srrat counting the umber of words in the whole text and then divide it with the number of times the keyword is repeating to find out the keyword density and stuff, I don’t think this will be an interesting exercise.

1. Give the primary keyword most importance
   Always keep the primary keyword in mind while writing the article. While I don’t believe in taking away a writers freedom, it’d be good if you can write an article around the suggested keyword and maintain a keyword density of 6-8%in the whole article. Also make sure the primary keyword is evenly “sprinkled” around in the whole copy.

   The idea is to make sure that the search engines can easily make out what the article is about from the following things.

   - Keyword density/ Strength
   - Keyword occurrence/sprinkling

   (keyword density is the measure of the number of times the keyword occurs in the whole copy.)
   
   

2. Use <strong> tags to highlight phrases containing the primary keyword
   Make sure you use strong tags to highlight phrases that contain the primary content and the variations of it. Also make sure that you don’t go around highlighting every occurrence of the keyword but around 3-4% in the whole text and near the start/end of the entire copy is ideal.
   
   
3. Use variations of the primary keyword in the article
   Use variations of the primary keyword in a healthy ratio of 4% of the entire copy.
   For example if the keyword is “Flower” the variations would be “red flower” “blue flower” etc and not “flowers” or “flowering”.
   
   
4. Maintain a keyword density of 6-8% of the primary keyword and at least 3-4% of the variations
   
   
5. While linking to other sites, use a nofollow attribute.
   Use a nofollow attribute to external link sources wherever necessary, especially if there are lot of outgoing links in a particular article. I’d say if you run beyond 3 links in an article, it’s better to nofollow them while you can ignore nofollows for links less than three in number.
   
   
6. Use titles for links
   Use the “title” attribute for all links external or internal. In the title attribute, give a short description of less than 6 words containing the primary keyword or its variations.
   Ex:- “More articles on Wedding” where “Wedding” is the primary keyword.
   
   
7. Try to interlink to your own pages/articles with the appropriate keyword that suits the content of the destination article. Do not use nofollow attributes while doing this.
   
   
8. Try to maintain a length of at least 250 words in the whole article.
   This is to make sure that Google gets the chance to scan your copy and collect the keywords from it. If it’s a short article, the engines might not consider it a valid doc.
   
   
9. When writing headings, try to make sure that the primary keyword is placed in the first three words.
   Ex:- “Wedding Troubles – Article 1,2 and 3” where Wedding Troubles is the keyword.
   
   
10. Pictures
    - Use ALT text to describe the picture. Make sure you have the primary keyword in it.
    - Use the “Title” attribute for images where there is occurrence of the keyword or its variations.
    - Make sure the pictures are not cornered out (in the code) and lies within close proximity with the paragraph having a good keyword density.
    - Use descriptive image paths where there are occurrences of the primary keyword.
    Ex:- sensitive.com/troubles-life/wedding.jpg makes more sense thatn sensitive.com/wp123/xyz.jpg

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