Social Media Marketing ends with Digg and SU ?

Many a times, I get asked, what do you do in social media marketing? And before I answer, there would be a warning saying – I already submit to Digg and other social media sites…so what is it that you do apart from that?

That’s an interesting question altogether. The fact is that social media marketing is not just about Digg, or submitting to a few sites as Digg. There is a much larger picture to be revealed.

Submitting to Digg is in itself a big chapter. We’ve discussed it on this article and this one.

Anyone can submit to Digg. But not all of them get popular, be it a great story or not. There are strategies you must follow while submitting to Digg, a lot depend on who the submitter is, what the crowd is, what your story is about, who are your contacts, how long have you been digging…and 1432 other things as well. And that’s exactly the reason why everyone’s story isn’t the top dugg one. Precisely, that’s why you need experts help on it.

Coming back to social media, there’s more to it than Digg. It’s about connecting the dots. Between you and your target audience.
Your target audience is spread out and scattered everywhere on the internet. But what’s interesting is that every online entity has a target audience. Be it a porn site, a scientists blog or a movie review blog. The problem why your site is not popular is because you have either not connected to your audience at all or that you are with the wrong audience.

And the initial step of a social media marketing campaign is to find your target audience, define them and track them. Studying them for their behavior and delivering them “food” is the final stage of social media marketing. It almost ends with it. Post this phase, you start getting results and the beauty is that the bounce rate is very minimal unlike SEO.

So essentially, Social Media Marketing doesn’t end with digg or SU, it only starts there. A careful full stretch social media marketing goes through as many processes and steps as a market researcher and an ad-agency would go through combined with that of an SEO. It is a healthy combination of all that, and only someone who is well verse in all of these fields can help you through a successfull social media marketing campaign, or else you get stuck with a few submissions on digg with one number diggs.

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