Keyword Research tool from Google for Live Keyword Research

We’ve seen all the keyword research tools earlier, but this one is new from Google (Launched Nov 2008). Initially the tool was not any better than the Adwords Keyword tool, but with time I’ve seen it improve in the results and I guess it’s good enough for a stand alone keyword research (almost) .

According to Google,

The Search-based Keyword Tool generates keyword and landing page ideas highly relevant and specific to your website. In doing so, the tool helps you identify additional advertising opportunities that aren’t currently being used in your AdWords ad campaigns.

Based on your URLs, the Search-based Keyword Tool displays a list of relevant user queries that have occurred on Google.com (and on other Google search properties, such as google.co.uk) with some frequency over the past year; these suggestions can be found under the Keywords tab, in the New keywords related to (site) section. In the Keywords related to your search section, you can see a broad list of keyword ideas that are also relevant, but aren’t necessarily based on your site.

The keywords are also organized by category. Click any category to expand and view its subcategories. If applicable, you’ll also see the keywords organized by brand names

It’s more or less similar to the AdWords keyword tool in the fact that it shows you almost the same numbers. But it gives you better idea of what the competition is what’s the current bid for the keyword and how successfully you can break into.

The striking difference however is the the Search based keyword tool will give you better keyword suggestions based on actual google search queries. In AdWords tool, there are lot of assumptions and the data is not based on keyword searches on Google.

For example, for a search on “Search Engine Optimization” on AdWords tool, it would suggest you all the meaningless terms as top searches. In fact they are not searched phrases but data collected from the site’s content and whole other data with Google including searches. In order to find a good “Real search terms” you have to use skim through the junk and make good guesses.

But in the Search Based Tool, things are more simple. The Keyword suggestions are entirely from the “Google search queries”, and more meaningful. (see screenshot)

This tool can be of use to AdSense publishers too who wants to find out what are the keywords that are available at higher bids. Think about it.

You can find the tool here.

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