Outsourced SEO vs In-House SEO – Which is better ?

Companies trying to get better ranks on the search engines are always asked this question – should they outsource their SEO work to an outsourcing partner or should they hire an in house SEO ?

I was an in house SEO to an MNC once (a stock photo agency with millions of images and pages), and like any other in-house SEO, I had all the mess with me. It was fun, you had to focus all your energy on just one site and you could monitor it 24/7 if you loved it. Life was simple and nice. But not everything is okay being an in house SEO. I had to handle all the project reports myself, all the spreadsheets, seo tools, daily reports and in between all that monitor your site and keep tweaking things to perfection ! But that’s a typical in house SEO job. your entire life revolves around just one website and its entire pages.

However, an outsourced SEO parner could bring in more value to his clients, or so I prefer to beleive. Ask why ?

1 – An outsourced SEO partner brings in more value as he’s probably an expert in his domain.
2 – He might have a team who’d take care of link building and other SEO chores by themselves.
3 – He would probably be updated about the SEO industry since its his business.
4 – Outsourced SEO’s have processes in place like reports/ rank trackers that might fit all.

At the same time outsourced SEO’s can be not so efficient (sometimes, depends on who it is)
 
1 – He might not be focussed on your project as he has more people like you paying him.
2 – If he screw things up and you won’t probably get a chance to give him a piece of your mind.

Essentially, if you’re a big company its probably better to have your SEO done inhouse with a team of experts. So you might want to hire a few SEO experts. On the other hand, if you are an SME, outsourcing your SEO work to expert hands would be the right choice provided you know what they are doing and who they are.

But I could be wrong. What do you think ?

Is outsourced SEO better or in house SEOs ?

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