Home
About me
Advertise
Sitemap
Wordpress SEO
Contact
SEO jargon busters
RSS feeds
Daily SEO Blog
Jul
25

Outsourced SEO vs In-House SEO – Which is better ?

Companies trying to get better ranks on the search engines are always asked this question – should they outsource their SEO work to an outsourcing partner or should they hire an in house SEO ?

I was an in house SEO to an MNC once (a stock photo agency with millions of images and pages), and like any other in-house SEO, I had all the mess with me. It was fun, you had to focus all your energy on just one site and you could monitor it 24/7 if you loved it. Life was simple and nice. But not everything is okay being an in house SEO. I had to handle all the project reports myself, all the spreadsheets, seo tools, daily reports and in between all that monitor your site and keep tweaking things to perfection ! But that’s a typical in house SEO job. your entire life revolves around just one website and its entire pages.

However, an outsourced SEO parner could bring in more value to his clients, or so I prefer to beleive. Ask why ?

1 – An outsourced SEO partner brings in more value as he’s probably an expert in his domain.
2 – He might have a team who’d take care of link building and other SEO chores by themselves.
3 – He would probably be updated about the SEO industry since its his business.
4 – Outsourced SEO’s have processes in place like reports/ rank trackers that might fit all.

At the same time outsourced SEO’s can be not so efficient (sometimes, depends on who it is)
 
1 – He might not be focussed on your project as he has more people like you paying him.
2 – If he screw things up and you won’t probably get a chance to give him a piece of your mind.

Essentially, if you’re a big company its probably better to have your SEO done inhouse with a team of experts. So you might want to hire a few SEO experts. On the other hand, if you are an SME, outsourcing your SEO work to expert hands would be the right choice provided you know what they are doing and who they are.

But I could be wrong. What do you think ?

Is outsourced SEO better or in house SEOs ?

SEO Auditor Features
- Complete SEO audit
- Competitor Analysis
- Report generation
Try it today !
Link Assistant Features
- Easy Link Building
- Finds link partners
- Get backlinks regularly
Try it today !
Rank Tracker Features
- Rank Check reports
- 558 Search Engines
- Keyword Research
Try it today !



Possibly related SEO & Social Media Articles

  • SEO Tips Day 14 – How to submit a new website to search engines ?
    Submitting to search engines, technically means applying for an inclusion to the search index of a search engine. Some SEOs treat this as a service, offering different methods for new websites to get listed on the search engines, but in my opinion this is a very basic necessity every webmaster must go through. Submitting websites to [...]...
  • Link Building Tips: Grand pool of resources
    Link building is the single most important factor in SEO that would make a big difference to your ranks on the SERPs – that’s a pretty unanimous thought by SEO’s and webmasters alike. There are no hard and fast rules here, but keeping in mind that everyone have their own findings and formulas that work, [...]...
  • Some Link Building myths cleared
    Link building is the trump card in SEO. As I have stated on many occasions, a wise and clever link building strategy can take care of a stupid on site optimized site. So even if everything on your site went wrong. Having a carefully planned link building strategy will rescue you and push you up [...]...
  • Free Search Engine Optimization tools online
    Doing SEO involves lot of reports and spreadsheets – SEO professionals might agree with me. Link reports, PR reports, SERPs changes, Duplicate content changes and blah blah. Many a times, smaller SEO projects can escape without having any projects at all, but bigger ones definitely needs to be tracked. To help you with SEO reporting and [...]...
  • SEO Services India – Should you go for outsourced link building campaigns?
    These days, importance is given to link building than anything else in SEO metrics. Out of the various factors considered today as must have’s for SEO, link building stands out. At the forums and discussion boards, there is always someone who’s looking for outsourced SEO’s who can work on link building for their site. Many are [...]...

Category: SEO Tips | Author: Mani Karthik
SEO Wordpress Themes
  1. newmediaMikeNo Gravatar

    Great Post Mani!

    I am currently the in-house SEO for “North America’s largest competitive energy retailer”. Legally I’m not allowed to mention the company by name, but if you search for that term of course you can discover my employer. A little SEO humour!

    I am not a one man band. Fortunately I have at my disposal an analytics team and an SEM expert. Which means I concentrate on the day to day optimization. But I still have to do the monthly reports and such, because upper management always wants to know what their ROI is, even on the Organic results.

    Could they get better results if everything was outsourced? Probably not. But then again we are not an SME.

    In the evening and weekend I have a couple of SME SEO clients and I am almost like the “SEO producer”. I have teams of people doing link building and keyword research. I take care of the On Page Optimization and Analytics reporting.

    In my opinion then whether or not to outsource depends on the size of your business and the complexity.

    Reply

    Mani KarthikNo Gravatar Replied:

    I agree Mike,

    I think a lot depends on the size of your company and whether you’d like to keep “things to yourself”, big companies certainly do.
    And if you’re having an inhouse team, having a well balanced team of link builders, analytics experst & onsite optimization experts is the way to go.

    BTW, I did search the term and found that you’ve done quite a bit of offiste opt stuff. :) Lot of articles pointing towards the site. Nice !

    Reply

    ChristianNo Gravatar Replied:

    Have enjoyed you bringing these to light on twitter. Am actually adding these to my bi-weekly repostings on http://naperdesign.com
    TY for pointing out the best articles.

    Reply

  2. ComputerNo Gravatar

    I say inhouse because you know that 100% of the money that you are paying is going to benefit you, and the person you hired is not out doing work on someone else’s project.

    Reply

  3. website designNo Gravatar

    In house SEO everytime. Great article

    Reply

  4. Jacques Snyman | NetAgeNo Gravatar

    It all depends on the size of the company. Some businesses just can not afford to employ a dedicated individual to handle their SEO, and here the need for an external expert is obvious. For bigger companies it will prove cheaper to do things in-house, but then you’re not assured of the very best….

    Reply

  5. NiharNo Gravatar

    I am right now an IN House SEO to my blog and i am happy with it.

    Reply

  6. SEO contratado vs SEO interno | Reparacion de PC a Domicilio - Blog

    [...] Via Daily SEO Blog [...]

  7. BryanNo Gravatar

    I’m an in-house SEO and i think it just depends with the situation and none is better.

    Reply





Click to cancel reply

  • Daily SEO Blog Sponsors

    Work from home Make money with Twitter Twitter Adder network inventory Extreme Member Advertise Here
    Advertise Here
  • Subscribe to SEO Blog

    Enter your email address:

  • Top Social Media Articles

    • 4 Cool Twitter Applications to help you monitor weight, health and stay fit !
    • Why I Tweet Frequently (and still don’t count it as a mistake)
    • 5 Tips to make Twittering more meaningful by increasing the signal to noise ratio
    • StumbleUpon gets a makeover – Gets cool new features !
    • Top 25 Most Popular PodCasters on Twitter you shouldn’t miss following
    • 5 Features I’d like to see on the Su.pr URL sharing service
    • Top 35 News Sources on Twitter you should follow : Keep updated with the latest news
    • 8 Habits of Successful & Popular Twitter users for Inspiration
    • 10 Tricks to search Twitter better, Beyond your timeline – Around the world
    • How to make money on Twitter ? Some ideas that work ( without screw ups ) !
    • 9 Mistakes I committed on Twitter and could’ve avoided !
    • 9 Reasons why I prefer to DM you rather than reply in public on Twitter
    • Social Media Power user. What, So he’s like superman or something ?
    • Would having more than one account on Twitter increase productivity ?
    • 9 Tips to build your reputation on Twitter like Guy Kawasaki
    • 4 Simple ways to show love & respect to your Twitter followers
    • How to design tweets that are loved by all & re-tweeted around
    • 25 Social Media Consultants you should follow on Twitter
    • A practical guide to getting more Re-Tweets on Twitter !
    • 10 Reasons why brands fail on Twitter / Social Media
  • Recent posts @ SEO blog

    • 4 Cool Twitter Applications to help you monitor weight, health and stay fit !
    • 4 SEO Factors Search Engines might talk about more in 2010
    • 3 Simple Ideas that will get backlinks, even if you don’t ask
    • Find out people who’re not following you back on Twitter
    • 10 Awesome WordPress RSS plugins to super charge your RSS feeds !
    • The 2010 Google Online Marketing Challenge is now open !
    • Google India Doodles – Winners announced
    • Google Advanced Search Operators right in your browser (So you don’t have to memorize them)
    • Why I Tweet Frequently (and still don’t count it as a mistake)
    • How much traffic can being featured on Google homepage give you ?
    • Special SERPs listing for travel queries on Google
    • SEO Tips Day 14 – How to submit a new website to search engines ?
    • 5 Tips to make Twittering more meaningful by increasing the signal to noise ratio
    • SEO Tips Day 13 – 3 Crucial things you should avoid in SEO
    • Google Launches Voice Search for Nokia S60 Mobile Phones
  • Top SEO Tips Articles

    • 4 SEO Factors Search Engines might talk about more in 2010
    • 3 Simple Ideas that will get backlinks, even if you don’t ask
    • SEO Tips Day 14 – How to submit a new website to search engines ?
    • SEO Tips Day 13 – 3 Crucial things you should avoid in SEO
    • SEO Tips Day 12 – Top 3 Influencing factors in backlinks
    • Google now indexes pages via RSS/Atom feeds on your site
    • SEO Tips Day 11 – How to deal with duplicate content issues
    • SEO Tips Day 10 – Domain Age and SEO – How important is it ?
    • SEO Tips Day 9 – Optimizing URLs for Search Engines
    • SEO Tips Day 8 – Will linking to other sites, reduce your Page Rank ?
    • SEO Tips Day 7 – Would buying links get you banned from Google ?
    • SEO Tips Day 6 – Use of Keywords in Page Title
    • SEO Tips Day 5 – Don’t pick the keyword with highest search volume
    • SEO Tips Day 4 – Make an attractive page title for better click through rate
    • SEO Tips Day 3 – 5 Handy Internal Linking Tips
    • SEO Tips Day 2 – SEO is Skeleton, Content – Muscles, Social Media – Physique
    • SEO Tips Day 1 – Content is King, But Package it well
    • Is large number of external links on a webpage bad SEO ?
    • Google gives up – Figures out how to crawl AJAX based sites !
    • 15 Examples of Stylish Website Designs using Flash elements effectively
    • 8 Simple & Easy ways to make Google love your website
    • 10 Insightful & Lesser Known Uses of the Google Webmasters Tool
    • 10 Factors determining SEO value of backlinks & How to find them with a Backlink Checker
    • Handy Tips on Internal Linking and SEO : Where, When and How to link
    • 8 Tips for optimizing page titles for SEO : Design the best Page Titles
    • What factors influence ranks for videos on Google Search Results?
    • Google Ranks are heavily influenced by backlinks more than anything else – Example
    • Backlink Anchor – Keyword Ratio Match – New Golden rule of SEO ?
    • Cheap SEO is not always the best SEO – Cheap is what it is !
    • Does links on the same page have equal importance on Google?
    • How to get rid of crawl errors created due to language translation plugins (or 404 errors)
    • 5 SEO Mistakes I Learned from as an Online Marketer !
    • Is shortening posts by excerpts on the homepage, good SEO ?
    • SEM is all about blowing up your money, just because you have a budget !
    • How to defeat duplicate content within SEO – Part One
    • 10 Tips to ensure better search engine crawling of your site
    • Outsourced SEO vs In-House SEO – Which is better ?
    • 7 Steps to successful migration from Blogger to WordPress
    • 5 Must do daily SEO tasks to keep your site out of errors and in good health
    • Malicious WordPress plugin steals your admin password, and you didn’t even know ?
    • How to find .edu backlinks pointing to your site?
    • 9 Questions to ask yourself before hiring an SEO
    • 9 Must-do WordPress SEO Tips that you might have missed
    • 8 WordPress Plugins to make your 404 error pages user friendly & efficient
    • What natural links are to you may not be natural to Google !
    • How does Google detect new and fresh content ?
    • 15 Top Reputed Web Directories to get listed for better SEO
    • Can Google index Flash files ? Yes, and beyond !
    • 5 Reverse Engineering steps to beat your competition in SEO
    • Page Rank Sculpting using Nofollow – Clarifications from Google
  • Active users @ SEO Blog

    • Anish K.S
    • Arun Basil Lal
    • Agent SEO
    • Jacques Snyman | NetAge
    • SEO Tips South Africa
  • Tags @ Daily SEO Blog

    ads adsense backlinks blog blogger Blogging blogosphere blogs categories check crawler crawling crowd Excel google image images indexing india indian instances internet javascript keywords links pages rank robots search engine optimization seo tips serps sitemap submit tags templates theme themes upload video wordpress Wordpress SEO wordpress seo wordpress tips yahoo youtube
  • Popular at Daily SEO blog

    • 10 Twitter tools to effectively manage your followers (116)
    • How to get a Google Wave invite (even if you didn’t sign up earlier) (70)
    • 9 Twitter Tips that will help you gain respect in the Twitterverse (Like @Zaibatsu) (69)
    • Ultimate list of Dofollow Social Bookmarking sites (63)
    • 25 SEO Gurus you should follow on Twitter (58)
    • The 50 Most Influential & Top Twitter Users in India (51)
    • 30 Web Design SEO Tips for Web Masters (49)
    • 9 Must-do WordPress SEO Tips that you might have missed (44)
    • Top 25 commonly believed SEO myths (41)
    • Get a Free copy of Blog Blazers book by Stephane Grenier ( Delivered by post ) ! (38)
  • Blogger Podcasts

    Monika Mundell - Blogger(thewritersmanifesto.com) Daniel Scocco - Blogger (Dailyblogtips.com)
  • Social Media Profiles

Basic SEO Tips

  • Change the way your site appears on Google SERPs
  • Control Google's crawl frequency to your site
  • How does Google see your site?
  • Importance of footer text in SEO
  • Optimizing header images
  • SEO tips for MSN search engine
  • Optimizing blog titles for Google
  • SEO friendly layout
  • What is an SEO friendly site structure?
  • Importance of keywords - SEO Tips
  • Anchor text importance - SEO Tip
  • SEO Tips for blogs and bloggers
  • Absolute links or relative links is good for SEO?
  • Important SEO tips for wordpress

SEO Tips for blogs

  • 24 Must have SEO plugins for Wordpress
  • SEO Tips - Copy writing guide
  • How to get quality backlinks?
  • Social media and link building tips
  • SEO Tips - Landing page Optimization
  • How to increase traffic to your blog?
  • How to increase your Page Rank?
  • Image optimization tips for blogs
  • 7 steps to your blog's SEO
  • How and where to find incoming links?
  • SEO tips for Google
  • SEO metrics to track
  • How to build a sitemap for blogger
  • How to get Google sitelinks?
  • Find out when Google indexed you
Mani Karthik Hi, I'm Mani Karthik, SEO, Blogging & Social Media Enthusiast. I primarily blog about SEO and Social Media on this blog, basically How-to articles and tutorials to help the SEO learner. Feel free to have a look around and drop comments. Hope you enjoy your stay.
>> More about me
DailySEOblog.com on Facebook


© 2009 DailySEOblog.com Privacy policy