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Aug
03

Innovative Advertising: Chitika promoting ads featuring celebrity bloggers

Just saw these interesting ads by Chitika on few sites, featuring celebrity bloggers like Darren Rowse and Chris Pirillo (Check out the banners below).  Three years ago, I remember the the John Chow ads featured on Problogger which caught everyone’s attention for its innovative ad copy.  Now these ads do something similar, they actually use the bloggers reputation to convince that Chitika is a better alternative for Google AdSense.

What’s also interestng about these ads are that they lead to Chitika with referral URLs associated with the bloggers. This looks like a great strategy, I’m guessing there’s some agreement with the bloggers that Chitika is promoting these ads.

Nice to see such innovative ideas come by. Really cool. However, I wonder if these ads give false signals to regular people. For instance, Darren doesn’t use AdSense on his blog, but the ad says that Chitika is his second most biggest source of income, after AdSense.

Category: Blogging | Author: Mani Karthik
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  1. Alden DoRosarioNo Gravatar

    Mani, Good catch :-) These ads are also hyper-targeted (there is a really good reason YOU saw these ads).

    > For instance, Darren doesn’t use AdSense on his blog
    Thats not true. Darren has a bunch of blogs — with his photography blogs being his main source of income (he talks about them regularly on Problogger.net). On those he uses Adsense and Chitika.

    Reply

    Mani KarthikNo Gravatar Replied:

    Hi Alden,

    You’re right. I didn’t think about photography blog when I saw the ads. what immediately came to my mind is problogger. My bad. :)

    Reply

    RandyNo Gravatar Replied:

    It is:

    digital-photography-school dot com

    to be exact.

    Reply

  2. Annakona1 (Anna Kona)No Gravatar

    Innovative Advertising: Chitika promoting ads featuring celebrity …: Now these ads do something similar, they .. http://tinyurl.com/n6cvkh

    Reply

  3. DomMaiocchi (DomMaiocchi)No Gravatar

    My Chitika Ads were reviewed by Daily SEO Blog! http://tinyurl.com/n6cvkh

    Reply





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Mani Karthik Hi, I'm Mani Karthik, Pro Blogger & SEO Consultant from India. I blog, I Tweet, help websites with SEO. Loves working from home office. Quit my day job as SEO consultant 4 years ago, to pursue full time blogging and consultation. Living the dream now.
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