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Oct
12

SEO Tips Day 1 – Content is King, But Package it well

“ Content is King “

I don’t know who said this term first. But we’ve often heard this phrase repeat, time and again, over and over. Its sort of a cliche now. And how meaningful is it ? Let’s see.

Content sure is king. Its everything on a website. I guess the reason why whoever said this, said this is because at those times, you could see people building site just to take advantage of SEO and the AdSense money. You could pull it off with a few meta tag tweaks and some H1 tag addition.

But not any more. You know it doesn’t work – that’s the old school stuff.

Today, things have changed a lot. People know what a made-for-Adsense website is. People know if a website had quality content or not. Fooling them with SEO is not-gonna-happen !

So content is king of course, but what matters most is how well you package it and how well you give value to your readers.

If content was king, Wikipedia would rule the SERPs. In fact, they do, not just because they have good content, but they’ve packaged it well, structured it well.

And to package your content, you need to take help of SEO and Social Media. They are two great channels. Learn more about it in the next tip – coming tomorrow :)

Your thoughts please.

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Category: SEO Quicktips | Author: Mani Karthik
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  1. Amit BanerjeeNo Gravatar

    Example : You don’t buy a good piece of clothing and wrap it around your body.Instead,you go to a Taylor,cut it into pieces,join them and make a good looking outfit.The same holds true for content too.You must learn to “package” it..

    Reply

  2. ElijahNo Gravatar

    Thank you Mani !….

    I am also thinking about the same. according to my point of view both are very important.

    cheers
    Elijah

    Reply

  3. JavsNo Gravatar

    Good post. But we are seeing a lot like this post now a days. Hope the follow ups will be better and different that we never heard of. The Wikipedia example is the right one for explaining the post. Right pick

    Reply

    Mani KarthikNo Gravatar Replied:

    Javs the idea is to touch base with some basics and grow up from there. Particularly useful for beginners, advanced users may find it a bit repetitive.

    Reply

    CharlesNo Gravatar Replied:

    Hi Mani, first thanks for this crash course, but may be a little more useful info could be nice.

    I’ve found after reading that having nice content is not enough that it has to be well wrapped, I’m not very sure you are helping many beginners.

    Just trying being constructive because I want to follow this course if is useful.

    Reply

    JavsNo Gravatar Replied:

    Yes I can understand, Carry on. Expecting more from you

    Reply

  4. manikandanNo Gravatar

    Hi nice info. actually after read this post, i am somewhat fear about my current blog’s situation. Its help me to scan myself about my blog, whether i give raw info to my readers.so while posting my next post, I am sure it should be well packaged.I think so..keep going…

    Reply

  5. RaviNo Gravatar

    Looking forward to this 30-day series Mani. I had thought of request you to post one such series. Thanks.

    Reply

  6. gayathriNo Gravatar

    Hi Mani,

    Loooking forward your blog to learn SEO not only this 30 days but as much…
    I understood “content is king” bt i couldn’t get the term “package” …will u pl explain with example…..i am the starter in SEO Field…My doubts may make you laugh….bt i want to learn…. Thanks

    Reply

    Mani KarthikNo Gravatar Replied:

    Its a broad term Gayathri, It could mean writing illustrative content, it could also mean writing social media link baits, and it could also mean writing content with the SEO backbone in mind….however essentially it means writing content that appeals to people. So basically it means knowing what people want and catering to their interests and needs devoid of the noise. let me give you an example..
    If you write and article about photography..you could write very illustrative articles like – how to start with photography as a hobby..and then write a 1000 word article..but when I say “packaging” it well, I mean writing it in a more simple format – “Top 10 things you need to know to start photography as a career”. Here the content should be both Search Engine Optimized as well as Social Media savvy. Thats a win-win situation.

    Hope its clear. :)

    Reply

    gayathriNo Gravatar Replied:

    Thnak u Mani….
    Now i got cleared….Thanks

    Reply

  7. SundarNo Gravatar

    Good Start of the 30-day series, now a days the content is playing the huge roll in SEO and Social Media. Starting with “Content is King” Topic is an good idea for information and aware of who doesn’t know the Adsence. Thanks and looking forward for next…. :)

    Reply

  8. HichamNo Gravatar

    Indeed: Content is the King however it’s important to deal with both ‘SEO’ and ‘Social Media’ in the “Web 2.0″ environment. I shall follow your posts.

    Reply

  9. Soumen HalderNo Gravatar

    Hi Mani,
    I cannot agree with you more on this “Packaging” idea. But actually speaking, “Content is King” still holds a stronger ground.

    You mentioned Wiki, I am also referring to them. As we all know backlinks play a key role in SEO & this Wiki gets tons of them. I hope, its because of the information they provide & not for any SEO stuff called “Packaging”. Isn’t it ??

    Anyways the context of your article may be not related to backlinking, but still its a concern as regarded to SEO.

    Regards,
    Soumen

    Reply

  10. jurugNo Gravatar

    content is king but backlink is princes

    so content and backling is booms :mrgreen:

    Reply

  11. Seo LondonNo Gravatar

    Yes Mani structure and navigation matter a lot one have to present his content well so that it become more elusive . Nice article for starters .

    Reply

  12. SEONo Gravatar

    Excellent Strategy Information to improve my SEO knowledge.
    I always enjoy reading your blog, you have very useful articles on here…thanks for the information in this one – it was an eye opener for me..Keep blogging.Waiting for your next precious article.

    Reply

  13. masilNo Gravatar

    I totally agree…

    Reply

  14. Greensboro Packaging SuppliesNo Gravatar

    I’ve heard this term many times and only began to fully understand its meaning a short while ago. Thank you for this series, Mani.

    Reply





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Mani Karthik Hi, I'm Mani Karthik, SEO, Blogging & Social Media Enthusiast. I primarily blog about SEO and Social Media on this blog, basically How-to articles and tutorials to help the SEO learner. Feel free to have a look around and drop comments. Hope you enjoy your stay.
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