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Nov
22

3 Simple Ideas that will get backlinks, even if you don’t ask

Building backlinks to your site isn’t easy, but not impossible. Lets discuss some quick and easy ways to source links to your site, without having to go through the tedious and boring link exchange/request process (which in my opinion is a wasteful exercise).

When looking for building backlinks to your site, I always suggest to make it a practice to put on your “users hat”. Being the webmaster will blind you from other perspectives and make you focus too much on the numbers/number of backlinks and most of the time, make you un-impressive, which unfortunately, you wouldn’t realize at the time of sourcing links. The only possible way out is to be genuinely interesting and charming, so that even if you didn’t ask, compel people to link to you. So what are the ways ? Let’s see.

1. Build compelling content, that others can’t possibly avoid sharing.

Remember, you have your users hat on. So what are the things that you will look for in a story to make it worth sharing ? Exclusive content, or content that isn’t seen anywhere else. Content that’s fresh and new.

When I say exclusive content, people tend to get negative. Comments come up like – “How can a normal website like mine deliver exclusive content ? We are no news agency! ”

The answer is that you needn’t be a news agency to deliver exclusive content. As I’ve repeated many times earlier, a lot depends on how you “package the content”. Any normal story can be made exclusive if you bring out an unexplored perspective to it.

Well, normal sites will remain normal, people will only notice you if you try being different.

A personally favourite example is Tremendous News. Which is a hilarious website for its content is fun, engaging and compelling. There is nothing new they deliver there but the way they write it is amazing. And there is no way you’re not sharing stories from there, its so compelling.

2. Be a News Breaker or the next best thing.

If you can afford it, do it. These days you get information from all sides and its only those who use it well who benefit, others are simply overwhelmed an drift away without making a difference. Again, you don’t have to be a news agency to deliver news. After all, we all know there’s only one BBC, CNN and TC. Be the next best thing. Be the best reviewer. When a new product is launched, be the next best reviewer, bring some “awesomeness” into it and write about it before others do. Act quickly, and even if you’re not a new agency, you can be the next best thing to it.

3. Be surprisingly and deliberately negative.

What does it mean ? Just listen to the crowd. If everyone says “Yes!” you say “Yes and No”..when everyone says “No” you say “No and Yes” !

Well, its not simple as it sounds but the crux is that, you try and be deliberately different from the rest, just to get the mileage from it. This has to be dealt with carefully, because being blunt against everything will give you negative aura. Instead try and package your content to balance it out. May be the title of your content can be very “different” while the real content is not. Balance it out.

A favorite example of mine is this one – TED India – Waste of time and money

So, there you have it, three simple yet effective ways to be fetching backlinks strategically without the mundane outdated methods of link exchanges and link requests.

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Category: SEO Tips | Author: Mani Karthik
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  1. GreedNo Gravatar

    Awesome. thanks

    Reply

  2. imagingdeskNo Gravatar

    nice! i will follow.

    Reply

  3. GinNo Gravatar

    There is always a source of controversy somewhere online that can provide a starting point to include our own thoughts whether agreeing or disagreeing and hopefully a healthy mature debate. So true on the points you mentioned. :)

    Reply

  4. Good startNo Gravatar

    Link exchange is a waste of time when you could be do so much else. Such as right now me commenting on your site to help you build the relevance of this post while also having my name link to my site is much more effective for the amount of time spent.

    As with the content, I agree. Spending four times as you normally would to make a post really good is much more effective than writing four separate mediocre posts.

    It all seems like common sense but that I’ve found isn’t so common.

    Reply

  5. DevonKNo Gravatar

    Am I the only person on the planet that has issue with the term “backlink”? It’s been driving me batty lately to see everyone using it to mean any form of link to your website. A Backlink, as the name suggests, has to be set up by you or someone connected to you “BACK” to your website. As soon as someone else does it of their own accord then it becomes something totally different.

    I’m not criticizing the post, I think it was very good. It just bugs me everyone uses the word “Backlink” incorrectly. Since the actual, literal act of “Backlinking” is a Black Hat SEO technique.

    Why are people so afraid to use terms like Inbound Links, Paid Links, Reciprocal Links, Blog Posts, Article Posts… why do they have to call them all “Backlinks”?

    Reply

  6. Did you know ... ?

    [...] 3 Simple Ideas that will get backlinks, even if you don’t ask [...]

  7. RonnieNo Gravatar

    The first one is the most effective, in my opinion. That’s the reason why cracked.com is so popular. It is because readers share every post there.

    Reply

  8. Helpful GuyNo Gravatar

    This is very helpful to those who are optimizing their website. As we all know back links plays a good role, so it be. This post gives us much of information about how to gain good back links.

    If you guys ask about the effective SEO tips and strategies, you may check on this site and gather more loads about it. I found this site very accurate inf terms of SEO information.

    Reply

  9. SEO Services DallasNo Gravatar

    I like the third point and will surely apply it. Thanks

    Reply

  10. Anish K.SNo Gravatar

    Good Post, Thanks Mai, last PR Update affect me, lost all back links :(

    Reply

  11. SEO StratagemNo Gravatar

    Backlinks are popular enough to be mentioned twice. Ensure that the backlinks come from a variety of popular domains that are relevant to your website. Try to get links from all different types of websites (news, blogs, old, new, borrowed and blue (?). OK, maybe forget about the “blue”, but I’m sure you get the idea. If all your backlinks come from one small subsection of the Internet, Google might think that you’re very relevant to that subsection. Or, they might think you’ve using some devious and underhanded technique to get backlinks. All I can say here is “be careful”.
    If you’re looking for a good introduction to SEO guideline that an economical SEO firm can follow, check this one out. http://www.bergstrom-seo.com/resources/google-search-engine-optimization-starter-guide.pdf. It was written by google, and it’s really good.

    Reply

  12. Marketing Grin SEONo Gravatar

    Being deliberately negative is a common SEO technique. SEO providers however should be mindful of their clients brand are should only write good quality comments that have a positive effect on towards a clients brand.

    Writing deliberately negative or controversial comments for the sake of gaining links is bound to attract comments and gain visitors in the short term but it is likely to have a negative impact on your clients brand and therefore be counterproductive in the long term. Gaining links through good quality content is the best and safest option.

    Reply

  13. hampryNo Gravatar

    Nice blog post.Thanks Mai,this seo tips really help all the seo project.

    Reply

  14. Willie PlasenciaNo Gravatar

    No doubt that backlinks are very important.

    But I would like to propose this question…

    What would be considered the # 1 source for new bloggers to get backlinks?

    I am struggling in this area and would like to improve upon this.

    Appreciate the help.

    Reply

  15. Uttoran SenNo Gravatar

    i agree to all your points, content find links naturally, so writing quality content that connects surely help to build backlinks…

    Reply

  16. RickyNo Gravatar

    I do agree with the point that breaking a big news firsy can drive lots of traffic. But how/where do you hunt those news?

    Reply





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Mani Karthik Hi, I'm Mani Karthik, SEO, Blogging & Social Media Enthusiast. I primarily blog about SEO and Social Media on this blog, basically How-to articles and tutorials to help the SEO learner. Feel free to have a look around and drop comments. Hope you enjoy your stay.
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