SEM Tips
Learn Search Engine Marketing (SEM) with articles on Search Engine Marketing and PPC Campaign Management.
Unnatural CTRs on Google Display Ads? Here’s what might be wrong
Has it ever happened to you that your Google display ads CTRs went crazy and there was practically no engagement at all on your landing pages? The novice would think that there is something wrong with your ads or Google is playing a trick on you. Well, apparently, it could be your mistake. Just came across this classic mistake via this [...]
Find Out Best Performing Ads in Google AdWords with AdProof A/B Testing Tool
The basic foundation for success of a PPC campaign is finding out which ads click with the audience and which don’t. In order to do this you need to test the ads which is a time-intensive and expensive task, something that can take a long time as you have to get real users to do it and they have to give in their feedback. Now this task [...]
12 Cool PPC Bid Management Tools That’ll Make Campaign Management Effortless
If you’re an SEM Manager, your life would be full of fancy charts and numerous excel files. How boring! PPC Management can be a pain in the wrong places, if you don’t have the right tools to play with. When you’re managing a lot of pay per click ads, keeping track of campaigns can become tedious and laborious. Cut short [...]
Add Client Testimonials within Google Ads
Google AdWords has a new feature that lets you add client testimonials or quotes right within your Ads – Review Extensions. I think this is a great feature addition, particularly to lesser known brands – it adds additional social validation to your brand. Imagine, having your super positive client quotes praising your service or [...]
4 Simple ways to make AdWords perform better
This article was updated on July 16th, 2013 at 06:06 amIf you’re in to PPC, I’m sure you would’ve come across situations where no matter what Ad text you try, the CTR just sits there, no traction, no improvements what so ever, and you think, what now? Better performance or better CTR? Better CTRs doesn’t always mean success though, it [...]
Display Ads & View Through Attribution Explained
If you work in the online advertising industry, you’ve probably heard the debate in one form or another. In one camp: those who believe that display ads are an important marketing tool, even when no one clicks on them. In the other camp, those who believe that unclicked ads are essentially worthless. In Chango’s white paper, “View [...]
Advanced Remarketing with Google AdWords & Analytics
This article was updated on July 16th, 2013 at 06:06 amGoogle introduced remarketing back in 2010. Couple of weeks back on July 27th, it was revamped with advanced tagging possibilities. Have to admit, I hadn’t used Remarketing possibilities previously, but when I tried it with advanced tagging, along with Google Analytics, it has proved [...]
Tips to reduce AdWords campaign costs
This article was updated on July 16th, 2013 at 06:06 amCost Per Acquisitions (CPA) and Cost Per Clicks (CPC’s) are probably the most trickiest of the targets in PPC campaigns. Getting a low CPA requires lot of research and testing over time and the techniques differ from campaign to campaign, however, getting the basics right is the [...]
