Top SEO Articles & thoughts on Online Marketing this week

With the changing SEO landscape, the webmaster community is pretty much unanimous in acknowledging the fact that today’s SEO is vastly different from what had been practiced earlier couple of years ago.

There were several articles that got my attention this week. Here are a few.

1. Is Google trying to punish SEO?

This article written by Ian Spencer of Clear Web Services, looks at the changing face of SEO from a different perspective. It asks a question, that is Google punishing SEOs for what they’ve done/doing. Citing many examples, the article agrees that the changes are to be lived with. Check it here (External Link).

2. The changing face of SEO

In this article, Peter Young talks about all the recent changes in SEO, and the risks involved in focusing too much on SEO and relying on one or few ways of SEO.

The concept of targeting a single term, relying on a single way of acquiring links or optimising only for text based content doesn’t make sense (and nor should it) in the new landscape – and we as SEO’s need to learn to embrace that as soon as possible.

Read the article here (External Link).

3. Content Managers, SEO and the Team

How Content Marketing teams fit into your Search Marketing team – In this article, Jessica Lee of Bruce Clay Inc, talks about the importance of content marketing and how they should fit into the search marketing team. A detailed post about the skills required in a content marketer and how he/she should function within the team. Loved it!

Read the article here (External Link).

4. Blogger Outreach Done Right

This amazing article is by Michael Martine on Blogger Outreach and how it should/could be done right – fearlessly as he calls it. I found it interesting because, unlike many “suggestions” Michael writes from his experience, where he worked with an Advertising agency company for Denny’s as part of their blogger outreach program.

Read the article here (External Link).

More soon.