Where to find topics to blog - Part 2

Here’s part 1 if you missed. It is normal to have a blogger’s block.Finding topics to blog can be quite confusing. As said in the earlier post we have tools that will give us suggestions on what the world is searching for and so search engine optimizers recommend you to select one of them and start blogging. Fair enough! But as (link) Michael Gray said, there are two schools of thought here - one is to blog for money and other is to blog for passion. As Michael rightly puts it - you need to strike a balance between both. The methods discussed in the earlier post(part 1) were mainly finding topics to blog for money. Those are the methods that will help you find keywords people are searching for, you may not have a liking to them though.

Today, let’s see if there are any interesting places to find things to blog about. Well, what came to my mind first is the statistics page. All of us like to check our statistics page. I do it when i have nothing to do online. Do you see a gold mine right there?

Yes, the referrals page is a gold mine. If you watch carefully there are those Google referrals links that bought new visitors to your page.(Can be seen in the referrals section). It may look something like -

http://www.google.com/search?q=podcasting%20blogger&ie=utf-8&oe=utf-8&aq=t&rls=com.google:en-US:official&client=firefox

Now, this tells us that somebody was searching for -”podcasting blogger”- and your blog showed up in the results page (not necessarily at the top).This may be because of two reasons.
1- Your blog contained the exact information what the visitor was looking for.
2 - Your blog contained parts of information what he was looking for but it showed up on the SERPs page.

Let’s look at scenario two. If the information the visitor was looking for is available partly on your site, it is more likely that the information he is looking for (now available to you from the url) is related to your blog.

Pick up these informations from the referral url. If he was looking for “Free mp3’s” don’t go ahead and dive in write a post on Free mp3s. Goto the tools mentioned in post 1 (where and how to find topics to blog) and research along the lines of this keyword. Find a match and write an article with the proper keyword density.Ensure that you make good titles that will be easily picked up by the search engines.

This way we can ensure that
- we deliver the articles people are searching for right now.
- we find topics that are related to your blog/articles.
- decrease the bounce rate of visitors.

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