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Jul

Tweak blogger title tags for SEO - Blogger SEO tip

Filed Under (Search Engine Optimization) by Mani Karthik on 18-07-2007

We have already seen how to tweak your wordpress title tags for search engine optimization.It was easy.
What we did in Wordpress is converted the default option in wordpress where - The Blog Title would be in front followed by the post title to - Post Title - Followed by Blog title.
Ex: - DailySEoblog - How to convert blogger title tag for SEO
to
How to convert blogger title tag for SEO - DailySEoblog

Why should you convert the default title structure?

In the default option - since the Blog title(Dailyseoblog in my case) appears first, the important information(which is the post title) is pushed to the end.There is a chance for the search engines to append this long a title. Also, it wouldn’t look appealing to searchers on google.

How do we change the title tag structure on Blogger so that it’s optimized for search engines?

The same law applies here. Put the main content(Post title) first followed by the Blog Title.
In Blogger, by default the Blog Title would come first.Let’s analyze the code.

Do you find something like this on your blog template?(Dashboard]Template)

[ItemPage][title][$BlogTitle$] - [Blogger][$BlogItemTitle$][/Blogger][/title][/ItemPage]

Change it to

[ItemPage][title][Blogger][$BlogItemTitle$][/Blogger]-[$BlogTitle$][/title][/ItemPage]

(Please replace square brackets with arrows>< )

Save and republish. Now, what we’ve done is brought the Item page title(which is the blog post title) to first place and pushed the Blog Title to the end.

The results should like like this.

BEFORE - YOURBLOGNAME-YOUR POST NAME
AFTER - YOUR POST NAME-YOURBLOGNAME

Now, that’s one more reason for your blog to gain edge over other bloggers and rank high on search engines.

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COMMENTS >>

SEO guru on 19 September, 2007 at 10:47 am

Thanks for sharing your opinion. Good ideas.

SEO Blog on 14 January, 2008 at 3:44 pm

Hi Mani,

Thanks for the awesome tip! I have trying to find the means to do this for some time. I tried to implement the code you mentioned above and I keep getting an XML coding error. Any thoughts on what the issue might be?

Thanks in advance!

SEO Blog’s last blog post..Links Patrocinados AEIOU

Greg W on 2 March, 2008 at 7:56 pm

I am using blogger. I cannot find the [ItemPage][title][$BlogTitle$] - [Blogger][$BlogItemTitle$][/Blogger][/title][/ItemPage] you refer to.

I am on the Edit Template HTML page and did a search for ‘item’ there is none.

mark75 on 3 March, 2008 at 1:54 pm

Unfortunately, this does not work on “new” blogger (previously known as “Blogger Beta”), which uses a quite complex xml-derived structure.
Anyone knows how to do this on the “new” blogger?

mark75’s last blog post..Stagflazione, il terrore dei mercati: ma che cos’è, esattamente?

SEO Consultant on 5 March, 2008 at 9:54 am

Great and useful tip…

Trey on 8 March, 2008 at 8:49 am

Hey Mani,
Please do us a favor and look at the new code on Blogger. I can see similarity in the codes you listed and what is there now. You will easily be able to figure out how we can change things. Please check it out and let us know. Thanks.

Trey’s last blog post..Shadrach, Meshach, and Abednego

Mani Karthik on 8 March, 2008 at 7:21 pm

Trey, could you pass me on the original template code, I’ll take a look at it.

Trey on 17 March, 2008 at 8:50 pm

Hey Mani,
Sorry I haven’t been able to get back to you until now. Here is the Blogger code for one of my templates. Hopefully, everyone will be helped by this: It was too big for a comment so I will email it to you at your gmail. Thanks Big Guy!

Trey’s last blog post..Let’s Talk About Fish Baby!

Trey on 17 March, 2008 at 8:56 pm

I just emailed you the code Mani. Thanks for helping us.

Trey’s last blog post..Spring Break Capital of the World Hotels Restaurants Culture Panama City Beach!

Razi on 4 April, 2008 at 9:26 pm

hi, i want to change the title tag of my blog and i am trying to use this code in my blog but no avail…

anybody can tell me what is the problem with this?

TechnoDiary.com on 29 June, 2008 at 12:49 pm

Seems like tweaking WP is much more easy than blogger.

Good Tips on 14 August, 2008 at 8:10 pm

Good tips!Also good to explain the basics of why this is important:

Joe Caterisano on 25 August, 2008 at 12:56 am