Why should you save bandwidth? You’ve got enough of it haven’t you?
You should ask that question to someone who gets lot of traffic, especially from Digg/ SU etc. They’d immediately gulp down anything you suggest to save the bandwidth.

Recently, there have been server breakdowns with many bloggers because of the social media outburst. Many of them did nothing wrong but some ardent reader of their’s picked up one of the stories and submitted to Digg. The story went viral and made it to the top of the Digg’s most dugg pages. Unfortunately the blogger was running on a shared hosting platform and the server could not stand the immediate traffic burst that was created from Digg making it to go crash. The site went offline soon after the story was popular resulting in some bad reputation too.

Now this would happen only if you make it to the top of Digg, anyways it makes sense to save some bandwidth with some common, unharming tips right?
One of the things that eat up your bandwidth is images - when you upload images in wordpress it goes to the default directory - wp-admin/uploads
Now, when ever a story is accessed with the picture on it, file is being accessed and it doubles your bandwidth usage.

What you can do in this case is upload the images to flickr or any other image upload utility so that the image gets accessed from there and not your server.

Now, I know how hard it is to upload image to flickr while you are writing a post, it takes another 10 minutes of your time (unless you are using the upload function from the Flock browser).

So here is a wordpress plugin that will help you upload images to flickr just the way you do it on wordpress. Yes, while you are writing the post with no extra time lost.
Download the plugin here.

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Ever had problems finding what your blogs ranks are on the search engines for particular keywords?
Like for instance, if you wanted to check where your blog ranked on Google for the keyword “make money online”, it would be a big task since the keyword itself is very competitive and if you are not problogger or shoemoney, you are probably in the 167th page or worse. So it’s not quite possible to track where your blog is ranking by searching through the Google results right?

Here is a nice tool that will take care of it. Rank Checker is a plugin for firefox that will take care of this task.
All that you have to do is , install the plugin, restart firefox and given in a keyword + URL combination into the plugin page.

Like for instance if you are finding out where the blog “dailyseoblog.com” is ranking for “wordpress seo blog” then give in these two criteria into the “domain” and “keyword” fields respectively and click go. First you add the combination to the queue and then on clicking the “start” button the engine searches for the results.

You’ll be able to get the search engine rank result for Google, Yahoo and Live (MSN). There is an option to give multiple keywords and also export the results to a CSV file, enabling you to open it in your spreadsheets. Pretty cool eh? However, one minute problem I faced is that it gave me no option to resize he window, it stretched all the way horizontally and wasn’t really maneuverable.

Install the Firefox plugin here.

Hey, have you ever checked out those SEO firms claims on the features page? I always make it a point to thoroughly go through all those points mentioned in those sites, particularly the “We do it all” segment.I mean clients too should go through this and let me tell you there are a few things by which you can easily mark out a fraud guy from genuine.

Recently, been to a popular SEO firms website who claimed to do “everything SEO”. Curious enough, I checked their features page to get an idea of what exactly dos they mean by saying “Everything SEO”.

Well, basically what the guys have done is, put in everything they could find as SEO and arrange them randomly in the features list.
One interesting feature list went something like below -

We do all SEO services.

• Search Engine Submissions
• Directories
• Link building Experts
• Google Pr Rank Increase solution
• Paid Inclusion solution
• Software Marketing
• Meta tags
• Title tags etc..

Brilliant isn’t it?
More than half of what’s said there is BS and is in no way related to SEO.

You see there is a common misconception in peoples mind about SEO. The reason is that many people give their own definitions of SEO and SO services. For instance take the elements discussed in the above list.

Search Engine Submissions - I’m assuming it means submitting your site to Google/Yahoo/MSN etc. Though it sounds interesting to a client who wants to get his post atop search engines, the real catch is that he is paying the SEO guys for doing nothing.

Search Engine Submissions are no longer valid. In the sense that there are smarter, assured and safer ways of getting indexed and there is no need for submitting to search engines. And even if you are keen on that, anyone can do it in five minutes. So what’s the point in paying someone USD 500 to submit our site to search engines?

And directories are so old my friend, nobody uses them except for spam and unacceptable content. Of course there are the great directories like BOTW and V7, but none of them carry any weightage nor can they help you earn search engine rankings. As a matter of fact, many of the directories are banned from Googles index.
And if you are keen on paying for directories, anyone can use the Yahoo directory. Who needs a “professional SEO” to show you how to?

And of course there is “Paid Inclusion solution”. I’m assuming it’s a SEM/paid marketing that the SEO guy is referring to. Now, wasn’t that called SEM and not SEO? If you are going to pay someone to get you “top ranks” (well, almost) then why do you need an SEO? Hire an SEM company in the first place, they’ll manage your funds properly.

So essentially, I find that many professional SEO guys are limited to doing things like directory submissions, meta tags and link exchanges. All of them makes no or little sense to SEO.

The real or toughest part of SEO is to think like the search engines and frame a strategical approach to take your site to the next level gaining it respect, authority and popularity. Everything else will follow.

The next google page rank update is round the corner. No no no…easy, now don’t bug me on IM asking when is the date, I honestly have no clue. The grapewines say it’s around in April mid/last, so let’s watch and see.

Everytime there’s a page rank update the most excited would be the bloggers who started their blogging venture is less than three months earlier. This is the time when there are more searches for the term “when is the next google page rank update” and the related long tail ones on Google. Rest of the best, the boring daily bloggers wouldn’t be as excited as the young blogger because he’d have gone through the  update - downgrade - upgrade process by now and (probably penalized) lost his affinity to the green bar.

Now, the enthusiasm of the young bloggers is something that’s universal. Everyone is worried about whether their blog will get the green bar filled or not.

My question is - How much value does Google page give to your blog?

So you are a young blogger with a blog less than an year old. You have around 100 posts and gathered a few links from around the blogosphere. Hell, you’ve even submitted to directories only to know that they are a waste of time. I’m sure some of you might have even bought links from others in the blogsphere for as chaep as 5-10 bucks. So what value is Google Page Rank going to give you once you are calibrated?

You might sell some links? But Google will penalize you.
You might show off the page rank to potential advertisers? But they are more interested in your subscriber count.
You might show off your PR to a fellow blogger? They might have a better one.

Essentially, Google Page rank does not give you any value what so ever other than a fancy green bar.
It is just a publicly available visualization of Google’s own standards of rating sites to gather information.

And yes, please do not mistake that if you get a higher Google Page Rank you’d get better search engine rankings. That’s a mistake.

Google Page Rank has got no effect whatsoever on the search engine rankings position of a site. It is just an internal metric of Google to grade sites to make it convenient for them for data collection (or something similar).

So this time around, rather than fretting over the green bar, try gathering one way incoming links to your blog and developing unique content rich pages. Those two things can earn you lot of respect from Google, this page rank update.

What purpose does it serve?

Well, nothing much to give you any mileage but it helps you with a reference of all the things that you’ve stumbled in the past.

This tool helps you to import all your stumble upon favorites to one page, along with all the links to the websites you have stumbled and also categorizes them accordingly with tags.

A nice tool. I found it interesting to see all my stumbles on one page.
You can use this links page for several purposes such as -
- Resubmitting them to other social medias.
- Wiling away your time.
- Showing off your stumbles to your friends.
- Cross checking/Reviewing your stumble upon experience.

Okay, I cooked up all those but nevertheless the tool is cool. Check out.

Keyword density is the measurement in percentage, the number of times a keyword or phrase appears compared to the total number of words in a page.

That’s the wikipedia’s definition of keyword density. The total number of times a particular keyword repeats in the whole copy.
Let’s pick an example.

SEO India is a keyword that many people think is getting lot of traffic on the search engines. As a matter of fact, the keyword SEO India is not a high traffic keyword. Also, keywords like Indian SEOs or SEO consultant India and even SEO firm India are ot high volume traffic keywords.
Interestingly, if you’d check the Google trends graph, you’ll see that the term SEO India is being repeatedly searched from India the most. So I’m under the impression that more than the clients who are likely to search for this keyword, it’s probably the SEOs in India who are searching it themselves.

Do you get an idea there?

In this example, out of the almost 100 words used, the keyword SEO India is being repeated 7 times and in it’s variants. So theoretically, the keyword density is 7%.

According to old school SEO, a keyword density of 6-8% is pretty healthy. This can change according to the competition on that keyword.
Having said that it doesn’t suggest you that as you increase your keyword density, the more the chances to rank. No. Beyond a healthy level, the keyword density would be assumed to be spam.

Now, the 6-7% keyword density is the old school SEO. It’s no longer valid or you just can’t depend on it.

Come web 2.0 and a lot has changed on the web. The way pages are created, the way content is sourced and displayed and the way people find information. I’m going to give you an idea of the basic keyword concepts one should follow, while developing dynamic or web 2.0 content on their websites.

1. Keyword authority sculpting
   Keyword authority sculpting is nothing but making sure that the entire copy looks natural to search engines (and humans) by evenly placing keywords at the most important places or nodes in the whole copy text, enabling the webmaster to help the search engines determine their importance and authority.
   For example, your keyword is “red flowers”. First the webmaster have to identify the nodes in the whole copy text, to determine their importance and relevance. This could be elements like H1 tags or STRONG tags. Based on their importance, relevance and priority, place the keywords maintaining individual keyword densities at the nodes. Take a look at the screen shot.Here, you can see that the keyword (Atlanta real estate and it’s variants) is being populated in the whole ad copy in a very high ratio. In fact, the competition for this keyword is really high which is why the keyword density is too high.
   Now, it’s easy for the search engines to make out whether this is spam or not. But where this copy wins is, in the fact that, the keyword is being sprinkled evenly utilizing the importance of other elements on the page. Therefore, the keyword using all it’s variants is being sculpted deliberately to generate an authority to itself which is being passed on to google.
2. Keyword combat
   Earlier you were taught about keyword research - remember ? In order to get maximum traffic to a site, first you need to find out what are the keywords and it’s synonyms that are being searched on the engines by real humans. Pick them up and make copies on it. Simple right?
   But, things have moved on from there. Today, you need to do a bit more research. Research on the types of keywords that are being optimized by competition. How do they rank? What are your scopes of intruding into that territory?
   It’s easier than it sounds like believe me. Many a times, you can get your set of keywords by analyzing the first few competition itself
   Essentially, get the set of keywords that are worth your time, study the patterns on the competitor’s website, see the opportunities and than bang ! Make sure that it does not end with just finding that one “traffic generating keyword”.
3. Keyword variation
   Imagine if your keyword was XXXX and you kept repeating that word every single line to maintain a good keyword density?
   In fact, many “SEO gurus” are doing it. And that’s only what they can do - nothing beyond
   My advice is to find the variations of your primary keyword, find the best combinations with other synonyms as the most searched related keywords of it and make a formula that will work for you.
4. Keyword channels
   Keyword optimization does not end with keyword density checks on a single page or a set of pages. On the older sites, it used to work but not anymore. Search engines know that you’d place the keywords deliberately in your copy and optimize for them. So they look for other options.
   Another way to let know the search engines of your keywords and it’s relevance is by following a pattern in your site structure. Sounds weird? Glad it did.
   Different pages on your website have different authority and importance (Not just Page Rank). As a webmaster, you’ll need to find out as to which are the ones that’s up on the priority list and which are down. Then, doing a keyword study on each page would reveal you as to where are the places you have left untouched and where have you placed the wrong keywords. Find it, and work towards channelizing the keyword importance. Decide for yourself creating a combination of the most important keywords and authority pages. The right mix will give you the best results.
5. Keyword neighborhoods
   The idea about keyword neighborhoods is that while selecting keywords for your website, it’s easy for you to just go about selecting the most traffic generating keywords with the help of a keyword selection tool. True. But what you’ve got to notice here is that, the same keywords that were shown to you might have been taken (or is being researched on) by another webmaster. You don’t want to waste your time optimizing on that keyword. Meanwhile, smart work would be to research on the keywords that are already being optimized, find out as to what the theme of those sites are. How do they relate to your primary keyword. An are those sites in the “bad neighborhood” or not?
   If they are, you might want to skip that keyword and move to another fresh one. (Real smart guys would find an opportunity here too.) This point may not help you to really help you move up the SERPs but, it will help you stay out of bad company and not waste your efforts.

How important do you think are the page titles on your blog ?

There is a new school of thought in SEO who thinks that they are not important as they were once. And there are people who are not keen on placing their prodcut name or sitename on the title.

I beg to differ. I insist that the sitename/product name/service has to be present on the page title.

Now, the argument from the other side is that, you are being spammy when you put in the blog name or the product name on your page title. Well, actually it is spammy if you want it to be. Otherwise it’s not.

I say spamming is something like this.

“SEO India, Indian SEO, SEO from India, BEst SEO in India, The SEO consultant India”

While, anything along the lines of “Visit Vishnu’s SEO blog - SEO consulting service, India” is perfectly normal.

The idea is like this. If you had an offline business, wouldn’t you put a board outside, so that passers by can know what business you are running from the first look at it?
You’d also place a tag line/name on the board that describes your business in minimum words like - “Vishnu’s Grocery Store”.

Here again, by the title tag we mean to provide maximum information to Google about what you are, what’s your name and what have you got to offer to people passing by so that the interested can come in.

So essentially, title tags and page titles should not be spammy but should take care of the basic intentions of it.

- Let people know what you are selling/what your blog is all about.
- Give them a name or brand to associate with.
- Give them an idea about what they can expect or how will they benefit.

Having said that, it’s easy to compile certain keywords and make it look spammy by repeating them more than once. Please avoid it, try to make it as minimal as possible with the maximum information being displayed.

Here are the best and the top traffic generating keywords tracked for the last month on DailySEOblog.

Many of them are long tail keywords while some are good volume searches and is constantly generating traffic.

All of them are picked form my referral stats. I normally believe in SEOing your site to live searches on Google rather than working towards a fancy keyword like “SEO India” which is easily mistaken for traffic. With these keywords, I get a good amount of traffic each day (see the competition number for each keyword), and I’m happy with it.

This has come out to be an one-stop SEO guide for all you wordpress users out there. I’m not sure if I’ve covered all the topics but I’m sure that these are(in fact all) the basic, essential steps all you wordpress users out there should follow in order to make sure that you have your wordpress blog on steroids. I’ve kept in mind all the SEO metrics possible that will make your blog SEO friendly.

The idea is to - “Put your wordpress blog on an SEO Auto pilot mode and keep writing articles that has a very high possibility to make it to the first page of Google, every time you publish them.”

The process of blogging on WordPress can be dissected in to three parts.

1 - Creating a powerful SEO friendly custom wordpress theme.
2 - Using all the power tools to catapult you ahead of others.
3 - Writing killer articles that are SE optimized.

How to create a custom SEO optimized, unique Wordpress theme?

Some people may argue that Wordpress is SEO friendly by itself, therefore you don’t really need an SEO. If you ask my opinion on this I’d say, both right and wrong. Right because, Wordpress is SEO friendly. Wrong because every Wordpress blog is SEO friendly.

Image this, everybody has a Bazooka to fight, so what makes the difference? Only the guy who has a better one will stand out. Similarly, only the guy with a unique custom wordpress theme can win over the others.

1. Selecting a SEO friendly wordpress theme for your site.
Check this first. Your theme holds a lot of importance in deciding your search engine ranks. Really. There may be sites that get away with it using a stupid theme or no theme at all, but remember, those sites are supported most of the times by other SEO factors that a common blogger may not have. Your theme, it’s layout structure, number of images used, code validation all should be taken into consideration while making a selection. Here’s a detailed structure.

- Select a theme with a SEO friendly layout. So that crawlers don’t find it difficult to find the content on your pages.

- The content should be clearly highlighted on the pages.

- The HTML and JavaScript code if present should limit to the first 15-20 lines of the source code. The first part of the source code should predominantly contain the content of your article.

- The whole HTML code of your pages should be completely valid. Use W3C Validator tools to check this and follow the recommendations accordingly.

- There should not be any/or very less flash and AJAX content on your template. If at all they are present, let them be in the footer/sidebar or below the fold. I don’t recommend it for the header. Resources - How to do SEO on flash enabled website, How to SEO with AJAX.

- Header of your theme is a good real estate for SEO. An image is fine, but in my experience I’ve seen that if text is placed in the header (either alone or combined with the image) with the necessary importance given (clue), it weighs more than the other text on your page. So select a theme carefully.

- When you select a theme , do a simulation test on the demo site. A simulation test is one that gives you an idea of how your pages would be seen by crawlers. In the search engine simulation test, if the results show the text featured on your theme demo, it means the theme is good for search engines. There are some themes in which we can see the text visually, but in a simulation test, no or very less text appears, keep away from such themes.

2. On site Optimization for Wordpress
On site optimization for wordpress is one of my favorite topics, simply because there is always a new concept that emerges out of the blue.

• SEOing Wordpress Title Tags - A very often repeated topic this one. Still I find that many bloggers don’t implement it. In this tweak, the best option is to use the permalinks in the <category><post-title> format. Although, I find that adding the date option impresses Google. It also helps the users to find how old the post is.
  Resource - Title tags and Wordpress SEO
• Interlinking your blog posts is an excellent way to spread the Google juice evenly.
• Optimize your categories - Categories on wordpress is an excellent resource for SEO, not many people have discussed this if I’m right. But there are some tweaks that we can do to optimize it for the search engines.
• SEO’ing the footer text - This is yet another SEO factor not many have discussed, but something that I find has a good scope. It may not work well for all themes as some themes eve completely ignore the footer. But if you use some wise tricks(clue) to give it the right kind of importance, it will help you get that extra mileage for your keywords.
  More onsite optimization tips or wordpress can be found here.

3. Put your wordpress blog on steroids.
A wordpress blog is SEO friendly by default, but adding some power tools to it can make it 10 times as effective as a naked blog. In fact, there are a lot of power tools available online, and many of them are scrap. The wise strategy is to pick the best ones that really fit your blog.

Here are 7 power tools that will catapult your wordpress blog from ordinary to a super blog.

• 1. Headspace Wordpress SEO - This is an extremely good plugin for Wordpress that I found very effective. It is even better than the much hyped All in One SEO plugin. It is a bit hard to manage this as there are more options in it, but this is far more effective than All in One SEO.
  2. Google XML Sitemaps - Sitemaps are an essential for your wordpress blog. You can either create a manual one here or use this plugin. The plugin creates an automatically updated sitemap whenever there’s a change in the site, like an article or a page edit.
  3. Homepage Excerpts - Duplicate content is a big issue on Wordpress. The same content is shown on one or more places on Wordpress and hence the chances of duplicate content and supplementary pages are more. But using this plugin will reduce the chances of duplicate content on wordpress as the homepage content is cut short.
  4. Social Bookmarking - Getting your sites content to travel and propagate is a key factor to getting popular. And what more could be better than social bookmarking? This is a best social bookmarking plugin I’ve seen in the recent times and the X number of them that’s been released.
  5. KB Linker - Extremely useful plugin. You know that internal linking is one of the best way to spread the Google juice and increase the authority and importance of pages. This plugin lets you to select a keyword and whenever there’s an occurrence of the word in your articles, a link can be automatically placed to the keyword. Use it to link to your articles and it increases the internal linking drastically.
  6. Kill supplemental results - There are more instances on Wordpress that increases the chances of supplemental results than you thought of. Homepages, Archives, articles the chances of getting supplemental results on a naked wordpress blog is higher. Use this plugin to decrease the chances in autopilot mode.
  7. Bunny’s Technorati tags - If you are looking for backlinks and traffic from Technorati blogs, you must have this plugin. I’m not a Technorati enthusiast, so I’ve not used them on this blog, but yes, I’ve tested it on other blogs and it works fine.

There are lot of SEO plugins available at the moment, but the truth is that you don’t have to use them all simultaneously. Many of them do the same purpose but some do one task better than other. In the above list, you can safely use all of them together without any clash while serving the purpose of SEO’ing Wordpress.

Now, that more or less completes the “Ordinary to Super blog” power tools that you need. But more importantly there are a few things that you should keep in mind or keep away from.

What you shouldn’t do to SEO your wordpress blog.

1. Say NO to Link Exchanges.
   Link exchanges are a waste of time. Unless you have a product that’s difficult to sell and get inbound links to like a P standing up thing, you really don’t have to do a link exchange. The links you acquire doing a link exchange is not really worth the effort as a one way link. So focus on your content and let the links come in because you have awesome content.
2. Avoid Wordpress themes that has lot of JS code especially in the first 50 lines.
   The first few lines of your blog when scanned by a crawler, is checked for vital information about your blog. Whether you have meta description tags or not, you need to have some information in the first few lines (speculated it’s 30, 50 and 100) of your code.
3. Do not tag one article in more than one category.
   It’s not a good idea to tag your article in more than one category. It is in a way fooling your readers and increases the chances of duplicate content. More info here.
4. Do not display the Archives links on the homepage OR use the Archives section.
   Archives increases the possibility of duplicate content. Either don’t use them or use the page specific meta tags to no follow/no index them. Headspace plugin can handle all this.
5. Do not use plugins that clash with each other.
   In the frenzy to get everything and not lose all, you install all the plugins only to find that nothing works out. I can give you an example. Using Headspace and Google XML Sitemaps with All in One SEO is not a good option. Especially if you are controlling the Robots.txt from Headspace, it tries to control Robots.txt, while All in One SEO too tried to write it. Which calls in a clash. So make sure you know what you are doing when installing plugins that serve the same or similar purpose. The best way out would be to have an in depth look into all the details and monitor what’s happening.

I hope I’ve covered all the bare essentials to SEOing your wordpress blog. If you follow the above steps, I can guarantee you that you’ll have great platform to blog. Now, it depends on what you write and how good you write that will decide how your ranks are on the SERPs. That’s something you should learn yourself, I don’t think anyone can train you on it although can give you pointers on concepts like keyword research and copy writing.

P.S - You’ll find numerous articles on the net googling for “SEO wordpress” but many of them were written long ago and does not reflect the new ideas and concepts pf the trade, which is what made me write this article. Hope it helped.

Is that a new term you heard? Dangling pages?

It probably got popularized by Andy more than anyone else, and I think there is some sense in the concept.

Dangling pages can be described as -

Links that point to any page with no outgoing links.

And according to Google’s docs -

They affect the model because it is not clear where their weight should be distributed, and there are a large number of them. Often these dangling links are simply pages that we have not downloaded yet……….Because dangling links do not affect the ranking of any other page directly, we simply remove them from the system until all the PageRanks are calculated. After all the PageRanks are calculated they can be added back in without affecting things significantly.” - extract from the original PageRank paper by Google’s founders, Sergey Brin and Lawrence Page

A better description is also over here

OK, so Dangling pages are the ones that -

- updateAre not accessed by traffic/users
- Does have incoming links to it.
- Does not link to any page internally/externally.
- Does not carry any weightage what so ever.

Let me clarify something. Dangling pages are not the same as supplementary pages. Supplementary pages are a different scenario probably because they have the least importance in comparison to other pages on a website. They may pass juice and links. They get indexed but are not shown on the normal search index, while dangling pages may be shown.

When I worked with Alamy.com they had almost 60% of their individual HTML pages in the Supplementary Index, which were not preferred to be shown on the normal search index by Google. But none of them were Dangling pages. They all had severe interlinking done, and sometimes even relished links from outside.

But there were dangling pages too. There were pages and files in the live site, that were never used or linked to. They probably were installed for testing purposes and later not used. But they were indexed and Google thought they were scrap.

It could happen to your site too. In blogs, it is highly unlikely that there are dangling pages unless you have a poor template and a very poor linking system.

How to avoid dangling pages in a blog?

• Interlink pages as much as possible.
• Let there not be a page that does not link to any other page internally or externally.
• Let there be a universal navigation bar or linking structure that will ensure that even the most unimportant page get’s into the linking network.

So essentially, dangling pages are not good for your site/blog. Remove them or reduce their occurrences. Sometimes even an important page can be mistaken for a dangling page if the navigation structure fails to update the links.