Primary and Secondary Keywords - Importance

Keywords are the building blocks of your blog. They are like amino acids that form the proteins for growth to your body. The right amount of supply and the right category of keywords will give you the best positions on search engines. I’ve talked about the importance of keywords here - you may want to check it out too.

Let’s see what are the different types of keywords and how they will get you more traffic.

Keywords are of two types - Primary and Secondary.
Primary keywords are the ones(mostly one or two) that are given the most importance while optimizing a web page.They appear on the most vital areas like the header - footer - inbound anchor text - H1 tags - Meta tags etc. Primary keywords should be repeated with a certain amount of keyword density through out the page.
The reason why some keywords are considered primary is because those are the ones that are marketable online and has a niche market. Probably those are the ones that are not used by other sites and is yet to break into a niche.

The secondary keywords are the ones that are less important and supports the primary keywords for its marketing.They are many a times combination of one or more keywords and can be used with or without more combinations at different places.They form the lesser proportion of keyword density.They are keywords that other sites have already optimized for and therefore may be difficult to break into the top 10 search engine page results.

A good combination of primary keyword selection supported by secondary keywords will ensure a well optimized page for that particular keyword. Ex:- Primary keyword for earning money online would be, “Make money online” and secondary keyword would be “Make money online with adsense”, it’s just an example.

Related reading - Where to find the best keywords,
Keyword density and the right usage in posts

Got a doubt on SEO? Post it to me HERE. I'll try and answer it asap. :) -- Mani