Keyword density is the measurement in percentage, the number of times a keyword or phrase appears compared to the total number of words in a page.

That’s the wikipedia’s definition of keyword density. The total number of times a particular keyword repeats in the whole copy.
Let’s pick an example.

SEO India is a keyword that many people think is getting lot of traffic on the search engines. As a matter of fact, the keyword SEO India is not a high traffic keyword. Also, keywords like Indian SEOs or SEO consultant India and even SEO firm India are ot high volume traffic keywords.
Interestingly, if you’d check the Google trends graph, you’ll see that the term SEO India is being repeatedly searched from India the most. So I’m under the impression that more than the clients who are likely to search for this keyword, it’s probably the SEOs in India who are searching it themselves.

Do you get an idea there?

In this example, out of the almost 100 words used, the keyword SEO India is being repeated 7 times and in it’s variants. So theoretically, the keyword density is 7%.

According to old school SEO, a keyword density of 6-8% is pretty healthy. This can change according to the competition on that keyword.
Having said that it doesn’t suggest you that as you increase your keyword density, the more the chances to rank. No. Beyond a healthy level, the keyword density would be assumed to be spam.

Now, the 6-7% keyword density is the old school SEO. It’s no longer valid or you just can’t depend on it.

Come web 2.0 and a lot has changed on the web. The way pages are created, the way content is sourced and displayed and the way people find information. I’m going to give you an idea of the basic keyword concepts one should follow, while developing dynamic or web 2.0 content on their websites.

1. Keyword authority sculpting
   Keyword authority sculpting is nothing but making sure that the entire copy looks natural to search engines (and humans) by evenly placing keywords at the most important places or nodes in the whole copy text, enabling the webmaster to help the search engines determine their importance and authority.
   For example, your keyword is “red flowers”. First the webmaster have to identify the nodes in the whole copy text, to determine their importance and relevance. This could be elements like H1 tags or STRONG tags. Based on their importance, relevance and priority, place the keywords maintaining individual keyword densities at the nodes. Take a look at the screen shot.Here, you can see that the keyword (Atlanta real estate and it’s variants) is being populated in the whole ad copy in a very high ratio. In fact, the competition for this keyword is really high which is why the keyword density is too high.
   Now, it’s easy for the search engines to make out whether this is spam or not. But where this copy wins is, in the fact that, the keyword is being sprinkled evenly utilizing the importance of other elements on the page. Therefore, the keyword using all it’s variants is being sculpted deliberately to generate an authority to itself which is being passed on to google.
2. Keyword combat
   Earlier you were taught about keyword research - remember ? In order to get maximum traffic to a site, first you need to find out what are the keywords and it’s synonyms that are being searched on the engines by real humans. Pick them up and make copies on it. Simple right?
   But, things have moved on from there. Today, you need to do a bit more research. Research on the types of keywords that are being optimized by competition. How do they rank? What are your scopes of intruding into that territory?
   It’s easier than it sounds like believe me. Many a times, you can get your set of keywords by analyzing the first few competition itself
   Essentially, get the set of keywords that are worth your time, study the patterns on the competitor’s website, see the opportunities and than bang ! Make sure that it does not end with just finding that one “traffic generating keyword”.
3. Keyword variation
   Imagine if your keyword was XXXX and you kept repeating that word every single line to maintain a good keyword density?
   In fact, many “SEO gurus” are doing it. And that’s only what they can do - nothing beyond
   My advice is to find the variations of your primary keyword, find the best combinations with other synonyms as the most searched related keywords of it and make a formula that will work for you.
4. Keyword channels
   Keyword optimization does not end with keyword density checks on a single page or a set of pages. On the older sites, it used to work but not anymore. Search engines know that you’d place the keywords deliberately in your copy and optimize for them. So they look for other options.
   Another way to let know the search engines of your keywords and it’s relevance is by following a pattern in your site structure. Sounds weird? Glad it did.
   Different pages on your website have different authority and importance (Not just Page Rank). As a webmaster, you’ll need to find out as to which are the ones that’s up on the priority list and which are down. Then, doing a keyword study on each page would reveal you as to where are the places you have left untouched and where have you placed the wrong keywords. Find it, and work towards channelizing the keyword importance. Decide for yourself creating a combination of the most important keywords and authority pages. The right mix will give you the best results.
5. Keyword neighborhoods
   The idea about keyword neighborhoods is that while selecting keywords for your website, it’s easy for you to just go about selecting the most traffic generating keywords with the help of a keyword selection tool. True. But what you’ve got to notice here is that, the same keywords that were shown to you might have been taken (or is being researched on) by another webmaster. You don’t want to waste your time optimizing on that keyword. Meanwhile, smart work would be to research on the keywords that are already being optimized, find out as to what the theme of those sites are. How do they relate to your primary keyword. An are those sites in the “bad neighborhood” or not?
   If they are, you might want to skip that keyword and move to another fresh one. (Real smart guys would find an opportunity here too.) This point may not help you to really help you move up the SERPs but, it will help you stay out of bad company and not waste your efforts.

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More and more websites and blogs are getting the google sitelinks these days. I’ve noticed some of the popular ones being awarded the sitelinks, which were not having them earlier. I’m guessing this could be as a result of a recent tweak in the google algorithm.

My guess is that the sitelinks are appearing only for direct searches for the sitename or brand. Like “Dailyseoblog” or “labnol” or “andy beard”.

Google seems to have tweaked their algorithm probably in the belief that one who searches for the particular brand or blog name is likely to already know about the service/product and it makes more sense to provide the searcher with relevant information from the blog/site.

Since Google have introduced the “Search Box” feature where a search box appears directly in the search results for that particular website, I think the next step will be to reach that point - to have the search box in the search results itself.

An interesting piece of info here. If you search for “John chow” (who you already know that is kicked off Google SERPs), you’ll get Johncow.com with the sitelinks. Cool huh?

So far, I’ve seen many popular Indian blogs to be awarded the sitelinks, like Labnol, Kiruba, Clazh, Reviewsaurus etc. Have you had one too?

Meanwhile if you’re looking for information on sitelinks, check here.

How important do you think are the page titles on your blog ?

There is a new school of thought in SEO who thinks that they are not important as they were once. And there are people who are not keen on placing their prodcut name or sitename on the title.

I beg to differ. I insist that the sitename/product name/service has to be present on the page title.

Now, the argument from the other side is that, you are being spammy when you put in the blog name or the product name on your page title. Well, actually it is spammy if you want it to be. Otherwise it’s not.

I say spamming is something like this.

“SEO India, Indian SEO, SEO from India, BEst SEO in India, The SEO consultant India”

While, anything along the lines of “Visit Vishnu’s SEO blog - SEO consulting service, India” is perfectly normal.

The idea is like this. If you had an offline business, wouldn’t you put a board outside, so that passers by can know what business you are running from the first look at it?
You’d also place a tag line/name on the board that describes your business in minimum words like - “Vishnu’s Grocery Store”.

Here again, by the title tag we mean to provide maximum information to Google about what you are, what’s your name and what have you got to offer to people passing by so that the interested can come in.

So essentially, title tags and page titles should not be spammy but should take care of the basic intentions of it.

- Let people know what you are selling/what your blog is all about.
- Give them a name or brand to associate with.
- Give them an idea about what they can expect or how will they benefit.

Having said that, it’s easy to compile certain keywords and make it look spammy by repeating them more than once. Please avoid it, try to make it as minimal as possible with the maximum information being displayed.

As you might already know, titles and title tags are often seen carrying more weight than any other on site optimization factors be it on blogs or static webpages. And I bet, that it’s the one thing all of us tweak mostly to try and reposition yourself on the SERPs.

Well, the liking to the title tag may be due to various reasons.

• It is one of the most easily spotted onsite optimization factor.
• It is easy to tweak it.
• Lots of options are available, which makes it fun.
• It has almost a direct and immediate effect on the Google SERPs.

Apart from all these options, it is also true that it’s difficult to get the right combination of keywords, that will give you the maximum results on the SERPs. So the challenge for an SEO would be to find this right combination and the perfect title tag.

Before going into the perfect title tag, let’s see what are the “don’t do’s” with title tags?

Well, one word would be enough to explain it all - Spam. With all it’s flexibility and weightage, it’s very easy for SEO’s to get high with it and screw it all up. We’ve seen lot of examples in the near future that were “study materials” on how not to write a title. Just go Google down “SEO India” and you will find some really interesting ones.

Now, watching those sites rank high for a particular keyword using the so called “title spam” and “title keyword stemming”, would naturally throw this question across to you - “Why can’t I do a keyword spam on the title tag, when it will deliver the results? After all, that’s what my client is keen on.”

Very honest question and a dangerous one at the same time. My answer to that question would be another one?

“How long do you want your site to appear number one-ten on the SERPs ? ”

Choice 1 - A few months

Choice 2 - As long as the site exists

If it’s choice two…..yep you got it right man…you better not spam.

A spammy title tag would look something like “SEO India, SEO services India, SEO Indian, Indian SEO, The SEO India, SEO Indias”.

I must appreciate this webmasters English creative writing skills but seriously this is no better than a high school guy.

“I read it at Aaron’s E-book that you should include your keywords in the title tag so there you have it, all the ten versions of the keyword! ”

Rather than doing good, this kind of practice will give you bad reputation (if not immediately) in the long run.

So what is a good title tag? How does it look like?

A good title tag is

- A healthy one.
- A short and sweet one.
- Both visually and technically appealing.

Now, this is old school isn’t it? We all know that good title tags are supposed to be the short and sweet, non spammy and all that but, when our competition is tough (and they are spamming) how can I make sure that I reap my profits ?

Well, that’s the catch my friend. That’s what makes you unique.

1. Use your keywords “wisely” on the title.
   Just because you heard that you got to fix your keywords on the title, you don’t have to repeat it and make it look like spam.
   Let’s see it like this. Only you know what your keywords are, not your readers. Draft a title so that your readers can’t make out what your keyword are. It should be a carefully drafted copy that “includes” the keywords in a natural way.
   Ex: SEO India, SEO India Services,SEO India outsourcing, SEO from India - NOT good. It shows that your keyword is SEO India.
   Good Ex:- SEO outsourced services in India from - your company name -.
2. Use your competition to your advantage.
   Analyze all your competitors. See if they follow a pattern. If they’re all spammers, you have an opportunity to beat them. See what’s a better copy for you to break into all of their positions. *Food for thought*
3. Makes sure the title makes sense to a reader.
   Read out your title tag to your colleague or friend. See how he responds to it. Don’t just think of all that you can and plug it in.
4. Let there not be just keywords, but synonyms too.
   Synonyms are a great way to build traffic. Repeating the same keywords in combination with other words may get you the spam tag, but adding it with synonyms is a better alternative.
5. Special characters on the title tags.
   Let there not be any complicated characters in your title. I’ve seen people place funny symbols like tilde and ambersand to create a visual impact. In fact it does but reader’s  probably might like you to use, even that much space for some more information. .::[ So use it ]::.

Essentially, titles are like your visiting cards to a site. You can create and print them in whatever ways you like it. But if you really want a information seeker to read/access you, you better give them the information they are looking for and let that be in good, simple and understandable language.

This is an interesting case study for everyone.I hope my readers from outside India give me their sincere opinion on this and not dodge the question. Here goes.

Recently, at a conference I remember the CEO of a popular Indian SEO company proclaim that their company ranks high on Google for the term “SEO India”. And this should show others how good they are and what great deal of business they do.

Honestly, this seemed like a baseless statement to me because, for any SEO company, ranking high for a particular term cannot (underline) bring them real business. I’m talking about real good, genuine, healthy business. From my experience, I’ve learned that good business always come from referrals. And for referrals, there needs to be an incredible amount of credibility towards the company. By just ranking high for the term SEO India, can give you probably one time clients, but if you lack in quality, that’s the end of it. For it’s a service not a product we sell.

And I’ve enough reasons to think that company’s that boasts of ranking high for the term SEO India are bogus themselves! First off, the term SEO India, as suggested by the CEO gentleman itself is not a popular word among clients (US and UK predominantly). Because of the poor quality of services offered by many SEO companies in India, there is a widespread belief that all SEO’s in India are weak, which is not true.Yes, there are weak ones, but not all are.

Out of all my clients that I deal with today, almost everyone (this is shameful) has had a bad experience with an Indian SEO. The common issues raised are that, the so called “professional SEO’s” does not reveal to the clients what they do with their site. They don’t tell them where they are sourcing the incoming links from, they don’t tell them why they are using a particular keyword on the meta tags, they don’t even tell them what they should do with their duplicate content on the site.

I’ve heard this issue with many clients and I think they have all good reasons to complain that Indian SEOs are poor quality. Now, if we further investigate into this problem, we can find some interesting equations.

Normally when a client wants to outsource their SEO work to India, they’d normally go googling. And they are likely to go ahead with the first few companies that they find on Google ranks. The problem arises here. Out of the top rankers for the term SEO India, on Google, many so called “professional” companies use keyword stuffing and hidden text to make it to the top.

Why that frown on your face? Check it out yourself. I don’t want to take names but it is disappointing to see that even in the top results, many of them use the words SEO India, SEM India, SEO company India and many similar keywords either extensively on the top header, in the ALT tags, in the title, more like spam often repeated and in lines with black hat methods.

One simple question here -

If these companies will do such kind of unethical SEO practices to get better ranks themselves, would not they do similar unethical strategies to the clients?

Indeed they will. Now, that explains it all. Doesn’t it ?

Okay, coming back to my readers outside India, I’m just curious to know, what keywords will you use to search for an outsourced SEO firm?

Google Trends shows that nobody outside India uses the search term “SEO India” on Google. Absolutely none. My opinion is that it is the SEO firms in India that are competing among themselves to rank for this term (See the number of ad results on Google), and not any genuine potential client. He might be searching for other keywords but definitely not SEO India. In order to test this out, I’ve changed my title tags and metas to feature the keyword SEO India, I’m just curious to see how much traffic this change is going to bring?

Have you ever had the chance of having a traditional Indian meal ? For the Indian readers, this question is irrelevant but for the rest of the world, this article might be interesting and mouth watering at the same time.

The (grand) Indian meal is pretty popular, particularly the south Indian one. Once, a foreign friend of mine who had the chance to have one jokingly said, that the thali itself reminded him of the solar system model he learned at school. Huh? He said, the rice is the sun (being at the middle), and there are lot of planets and their satellites revolving around it making it look almost like a solar system.

Well, I’d agree him on all points except that, in the traditional Indian meal, eating the sun won’t burn you, but the curries (the satellites) may, they are very spicy.

Having said that, I think there’s lot of points in common between having an Indian meal and blogging.

1. Template.
   In blogging, it is essential that you have a cool template, good enough to get the attention of the reader. Similarly, in the meals, there’s the template - the plantain leaf. A plantain leaf is used instead of a plate, which must be large enough to carry all the ingredients well.
   Similarity - 80%.
2. Starters.
   In both blogging and the meal, there are the starters. In blogs they are the headers and above the fold stuff. If the starter is good both the meal and the blog is enjoyable. In the meal the starters are placed “above the fold” and also in the blog.
   Similarity - 99%
3. Main course.
   And there’s the main course which is rice and the curries. In the blog, there are the articles in different categories. Having a good main course fulfills your hunger, be it a blog or the meal.
   Similarity - 99.7%
4. Dessert.
   In the meals, there is a always something sweet at the end. It normally would be “payasam”. And in blogging, there are the comments. Comments, though not always sweet, is definitely a dessert!
   Similarity - 59%
5. Addiction.
   Both the meal and blogging is addictive! If you taste it once, whenever you think of one, your mouth starts watering and you can’t get rid of it. Everyday, new tastes, new flavors, a whole new meal !
   Similarity - 70%
6. Widgets.
   In the blog you have the widgets to spice you your blog. Like the Lijit widget or the Mybloglog widget, and in a meal, you have the pickles and banana chips that sits alongside the main template , though very small, adding to the spice of the blog.
   Similarity - 85.6%
7. SEO and the thali meal.
   A thali meal is very much like doing a search engine optimization on your blog. As you know, in SEO, there are some procedures that has to be done methodologically in order to put yo in good shape. Like the keyword saturation and onsite optimization procedures. In an Indian meal, the order of serving the meal is really important. First, the spicy pickle, then some banana chips, then some curries, then the rice, then the sambhar(spicy curry), then the next set of curries!
   It sounds more or less similar right? If you mix up the order neither the meals is enjoyable nor the blog. You have to serve every ingredient in the same proportion.

   SEO - Keyword density - You sprinkle the keywords here and there to meet the right density.
   Meals - Salt - You sprinkle the salt to meet the right density.

   SEO - You make sure that the template is search engine friendly by ensuring a standard three column template with a proper header and footer.
   Meals - The template (plantain leaf) is very much like the template with the header to one side and the footer(tapering end) to another.

Seven reasons to think that an Indian meal is similar to blogging - there you have it. Now, some of the points may sound bizzare, but if there’s at least a 50% similarity that you found, I’d be happy!

Gokul Rajaram, was the Product Manager at Google handling a number of it’s advertising products. At this role, Mr. Rajaram’s duties included defining new features and enhancements to Google’s advertising programs and working with engineering on implementation. So, many of the features you see on the Google AdSense is the result of this man’s brainwork.

Earlier in his career, Mr. Rajaram was a Technical Lead at Juno Online, an early internet service provider that is now part of United Online, the second largest ISP in the US. At Juno, he was part of the team that developed Juno’s online advertising platform. Mr. Rajaram has also worked as a Software Engineer at Sun Microsystems, and as a Product Manager at Onetta, a telecom hardware company.

Mr. Rajaram earned his M.B.A. from the MIT Sloan School of Management, his M.S. in Computer Science from the University of Texas at Austin, and his B.Tech in Computer Science from the Indian institute of Technology, Kanpur, where he was awarded the President of India’s Gold Medal for being class valedictorian.

He is believed to be one of the “Godfather’s of AdSense”, one of the most successful products at Google.

Now the sad news is that Gokul is leaving Google (he has already) to be on his own. He has not revealed what his future plans are but it’s believed that he’s going to start on his own. Would that be a competitor to Google’s AdSense? No idea.But to us bloggers, that would be music to ears, wouldn’t it ?

It is a trend now that many Googlers are leaving company either to start up companies of their own or to join smaller but upcoming and fast growing companies like Facebook. 

Resources: 1, 2, 3, 4 Photo Courtesy: Webguild

PicSquare, which provides “photo based gifts” services in India, has come up with a new feature for their users. A photo blog, where users can upload and store pictures like albums or blogs - a photo blog as they would call it.

Manish says -

To continue our effort to provide best value in online photography to Indian users we are launching a new feature at Picsquare (http://mysite.picsquare.com). The new feature – Personal Photo Site, will allow users to create their own photo website and could be described as blogs for photographs.

Some of the main features of the photo blog are:

- Personalized domain name like http://manish.picsquare.com

- Theme selection, variety of theme option available like weddings, vacation, birthday, family etc.

- Customized home page

- Permission control, user can make his site accessible to anyone or decide who can get access

Hope this tool will help users to share more and order more .

Picsquare had completed 1 million images last week.

Have you noticed that Indian SEO’s are looked at with doubt by the rest of the world? A fact it is.

Just to get an idea how serious this issue is, first check out Mr.Seo’s(Joe Balestrino) podcast where he talks about SEO’s in India, and the “problems” he thinks you can run into hiring one.

Joe had a client who had initially outsourced his SEO work to a SEO firm in India and he ran into problems(which is why he approached Mr.SEO). The client complained that the SEO firm in India did not submit projects on time, and did not really communicate anything to him on what is being done. Joe adds on later that outsourcing SEO work to India may not be a good idea.

Well, if you ask me, I can’t agree completely with Joe because he’s talking from a single client’s experience. I think this is a one-off case, and Joe should not completely label Indian SEO firms(outsourcing) as non-credible.

The problems he found with the Indian SEO firm were..

They ere not on time with projects
Were incredibly cheap (So he suspected it was a fraud company)
Did not communicate with the client
Failed in on-site optimization, and rather emphasized more on link-building

Joe’s client was unfortunate, to having selected a poor SEO firm in India. This is not a problem faced due to outsourcing SEO work to India or any other company.
The real problem lies in un educated clients.
Clients sometimes may not know anything about SEO except the fact that they need their site on the top of SERPs. Many a times, they do not agree to the time  we suggest we require and wants to hurry things.

As you may be aware, SEO is not a miracle doer, it takes time, lots of time. In fact it’s an on-going project may a times rather than a “Start, okay, done” project. Search Engine rankings does not stand forever, they change as algorithms change. Unfortunately many clients are not aware of such things and blindly need SEO firms to..

- Get their site on the top asap.
- Make it stay there forever.
- Cannot stretch on time and
- Need guaranteed results.

I think with such unfair demands from an ignorant client, black hat SEO’s can grow easily. And which is what might have happened in this case.

As Joe’s observation goes, the client had copied articles from Amazon and other sites (which explains his motives), so there were lot of supplementary results in the site, which the Indian firm did not find out. And they rather focused only on backlinks. Joe further says that the Indian SEO firm did not let the client know as to where the backlinks came from. Which is a fair comment. SEO’s should let the clients know where the backlinks are from and firstly, why they need backlinks.

When ignorant clients are a reality (like this case), it could also be a fact that, Indian SEO’s don’t communicate well with the clients, making things tough.

But I don’t think it’s a healthy practice to label “outsourcing SEO work” as dangerous just because they are cheaper. Rather, efforts should be made to educate clients on why they need SEO, what can be done to help them and what cannot be.

Everyones carrying a digital camera these days. And everyone’s clicking lot of pics too. Where do you store these files?
If you prefer your PC that means you are going to run out of space sooner or later. You would be using flickr or picasa otherwise..but there’s storage limit for free users at these services too. Have you tried making good use of these photos other than storing it online and sharing it with your friends? May be printing your friends picture on to a tea cup and sending him on his birthday? Cool isn’t it?

Picsquare is an online portal that helps you to do just that. And if you are in India it’s damn cheap too (I wouldn’t be promoting it otherwise). To print your photo on a tea-cup, it costs only Rs 299 and to print on a T-shirt it costs only Rs 399/-. That’s cheaper than you thought I bet!

Picsquare accepts credit cards, but I’ve had a few glitches the first time i tried to order a coffee-cup. But they were quick to sort it on intimating about it on email. I think this is a very good application and an excellent idea for Indian startup , when there are a lot of NRIs who would want to gift personalized gifts to their folks in India.

The site is neatly designed, even though from the SEO perspective, like all Indian startups, it does not perform well. There is unwanted clutter of script on the landing page and keywords(if at all any) are not highlighted.

But a cool service, you must try.