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Dec

Absolute or Relative Links?

Filed Under (Search Engine Optimization) by Mani Karthik on 27-12-2007

Vishal has a doubt on linking strategies.

Google does not show any backlinks for his site - www.b2cjewels.com. He has submitted articles in forums and directories, he has also ensured good interlinking of pages.

So he’s wondering why the links are not showing up.

The second question is - while interlinking pages, is it better to link with the complete URL (www.example.com/url.htm) or just the pages - ..url.htm?

Well, Vishal, you have backlinks indeed. Search for google blog search and you can find 8 links to your site.

Seems like you have attempted to backlink from lot of expired domains or spam sites, I really don’t know how this could’ve happened, it could be spam robots who picked up your URL, or had you submitted them yourself? It is not looking good either way.

What you really need to work on is get contextual link from related authority sites. A few of them that comes in regularly will do the trick. I also noted that your site is up from 2005, so it’s high time you had some good quality incoming links.

Now, regarding the internal linking, the types of links you referred to are respectively called Absoulte links and Relative links. Absolute links will carry the whole URL with it while the relative links will carry only the respective correct path. See more info here.

In SEO, I prefer Absolute linking even though both are the same in Google’s eye. But using absolute linking is better because,

It is easier to manage as there are less chances of error/broken links to appear when moving documents/pages.
There are more occurrences of your domain name in the code, which is good.
It is more recognizable to visitors and are likely to bookmark, provided the content is worth it.

So, go ahead with more absolute links, and directory submissions. Bit if you are really looking forward to a solution to your back linking problems, you should try article marketing and more contextual authority links.

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COMMENTS >>

Techblissonline.com on 28 December, 2007 at 12:09 am

I see 9960 links for you in yahoo vishal..

Techblissonline.com’s last blog post..stop calculating your google supplemental ratio

ALANJ878 on 28 December, 2007 at 11:01 am

What do you mean by contextual links? I am asking this because I have just implemented Kontera into http://livelymoney.blogspot.com/ and I wondering will Kontera contextual improve my sites’ seo

Mani Karthik on 28 December, 2007 at 10:01 pm

Alan, I’m afraid Konetara is not going to help you in your SEO efforts. It’s only an AD stream. By contextual links I meant, incoming links from related websites, thorough contextual content. It’s better to have links from other blogs that are related to your own topic than totally unrelated websites/blogs. Hope its clear to you now.

Mohan on 31 December, 2007 at 2:50 pm

Mani,
Does Absolute linking actually do you more good in terms of search engines and real users?

Because most of the web designers I’ve met recommended the usage of Relative linking. I never knew why it mattered…

Mohan’s last blog post..MPlayer - the movie player - installation for Windows and Mac OS X

Ramnath on 1 January, 2008 at 3:03 pm

Hi Mani and belated happy b’day to you!

In regards to the article above I have a few queries:

1. See more info here.> Saw that and also noted that the article’s source contained only TWO absolute URLs out of .

2. There are more occurrences of your domain name in the code, which is good.> Is it? Well yes .. it stops the bots from indexing your non-www version (if any). A good case study in this regard will be helpful.

3. It is more recognizable to visitors and are likely to bookmark, provided the content is worth it.> The visitors are not going to see the source anyways. They will just click on Bookmark and thats it! So wheres the big deal?

YES, more ‘contextual authority links’ and thats the BIG trick.

Ramnath’s last blog post..by: Rosie

Mani Karthik on 3 January, 2008 at 12:50 am

Ram, here you go.

1. The article in the link is only a reference to what absolute and relative links are. It does not say anything on which one to prefer for SEO. As a matter of fact it’s me who suggested that absolute links are better. Don’t expect that site or the W3C to suggest you which one is better. Hope that’s clear.
2. A case study..point taken.
3. When bookmarking, I’d prefer http://www.thisandthat.com/thisinfo.htm rather than ../thisinfo.htm, so that later when I take a look at my bookmark I know, that the page is from “this” particular site. Many may have different opinion on this, it’s after all a matter of preference.

Thanks for the questions.

Martyn on 24 July, 2008 at 11:09 pm

Some of you guys seem like you know a lot about linking and stuff, we’re trying to get more relative links to our site Can any of you guys help?

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