Little piece of advice to all those who’re serious about SEO health of your site. I suggest all my clients to regularly keep a watch of their SEO metrics and stats, just to be sure because most of the things (errors) when creeping in does not show itself immediately. its only possible to detect a flaw in your site when the numbers show abnormal fluctuations or when the site shows poor performance. But at that time, it would’ve been too late to fix the problem.
However, if you keep a constant vigil on the stats, its possible to detect and fix the errors even before they occur, and that’s the whole idea about doing your daily SEO drills. Let me share with you some of them.
Checking your indexed pages on Google probably is one of the best methods to see if everything is fine. If there are any hacks on any part of the site, and someone is trying to get some link juice from you, it would appear on Google SERPs with a site: search.
If you see an abnormal rise/fall in the number of pages indexed on Google, there might be something that isn’t quite right. Probably a crawl error or a wrong code. Make sure your indexed number of pages on Google doesn’t fluctuate too much.
Your Webmaster console is probably the first stop for checking errors. Google webmasters tool is quick to report crawl errors. Check Home > Diagnostics > Crawl Errors
Use an outgoing link checking tool like this one regularly to check for bad neighbourhood links. This is no big deal but if you’re a small website then something like this could create problems, so check it regularly for “spam” and get rid of them.
The best way to find 404 errors and broken links is either to use the Google webmasters console or try a third party link scanner program like this one.
The one common tool that you can use despite all the third party tool is the Google Webmasters Tool. It does a great job in handling the general health of your site and is very reliable. So if you haven’t still used it, I’d heavily recommend it.
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Use ” Xenu ” for checking dead links.
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Mani, I had no idea about any of these so thanks for writing this.
I’m confused about #1: What are “unknown pages” and how exactly do I check for them?
Also #4: What are “bad neighbourhood links?”
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Check regularly for PR leaks, that is pretty much the gist of this post! PR is valuable, and hard work to accumulate, so hackers wanting to tap into your PR stash are rampant. Beware!
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SEO working, is really challenge for us
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Great list of basic things which need to be done, although I wouldn’t go so far as to check these every day for every client. Perhaps once or twice a week and more often for clients with more extensive SEO campaigns.
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I do not getting this please explain, I know only PR is page rank of our site , it is numerical value depends upon page traffic and authority links onto website.
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I do this twice a day across all my sites!
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SEO is tough job to do
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SEO is very hard job and in these days this going to difficult
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