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Getting backlinks to your website is definitely the most important thing to do in SEO. But how do you handle it ? Link exchanges don’t work any more. Link baits, are good but they might take long to get the results you want as its a natural process.
Many webmasters lose patience with the natural link building methods, writing clever articles and waiting to get the links. Its not a fruitful exercise most of the time.
So the next best option with immediate results is buying links (unfortunately).
The problem with buying links is that –
- Though you may think its a nice deal, you would’ve gathered completely irrelevant links.
- You take the huge risk of getting your site banned.
- You also take the huge risk of connecting to a bad neighbourhood.
So yes, buying links can get you banned from Google’s search index. So unless you a have huge fan following and “other methods of promotion”, stay away from buying links.
p.s – Though buying links are often troublesome, you sometimes have to take the dive and buy a few links just to get some traction at least initially. But make sure you buy only relevant links and take a lot of time finding out possible relevant partners, and not a link vendor who’d sell links to anyone who pays him.
Alternatively, you could use link baits, or resourceful articles from your site to get linked contextually, thereby minimizing the risk.
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Rachel
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I think link exchanges still have value, In my case I try to make blogroll link exchanges with blogs with higher authority and PR than mine, this has given me some good results.
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Buying links that are presented as organic links is what can be troublesome and get you banned. Buying links that are clearly labeled as adverstising will not have a negative effect. For this is essentially is what adsense is.
Although, I am concerned that the FTC new ruling may possible include paid links.
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i completely agree with you mani, but still i come across many sites those ranking on top with tons and tons of irrelevant links. Am sure you too aware of that, now how google is looking those links?
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