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Okay back to some basics today. (Once in a while it’s good to check them right?)
Vaibhav asks what exactly is the search engine friendly URL on Wordpress. Well, very interesting question indeed.
A SEO friendly URL is one which allows the search engine spiders to actually find out what the content is, from the URL itself. So any URL that has sensible phrases and word combinations that help the search engines to find out the content on the page without even going through the content can be termed as search engine friendly. Having said that, the phrases and keywords on the URL should be complimentary to the content on the website and not spammy.
Let’s see how you can make the default URL on wordpress search engine friendly.
If you go to Settings > Permalinks form your Dashboard, you’ll reach the permalinks console that let’s you tweak them. The default option in wordpress is something similar to this – http://www.dailyseoblog.com/?p=123
There are other options as well.
1) Day and name – http://www.dailyseoblog.com/2008/04/22/sample-post/
2) Month and name – http://www.dailyseoblog.com/2008/04/sample-post/
3) Numeric – http://www.dailyseoblog.com/archives/123
4) Custom Structure
The best SEO friendly structure among this is the first one – Day and Time, but the only unnecessary factor is that it’s too long. You only need the Year and Month OR the Month and Date OR the Date alone. We don’t need all of them.
So opt for the “Custom Structure” and give in this format – /%year%/%day%/%postname%/
An alternative way of doing it is including your “Categories” in the URL.
/%year%/%category%/%postname%/
But in this case, I assume that you have SEO friendly categories and are using only one category for each post.
So essentially, make sure that you give all the options on the URL for the search engines to read and make out what the content on your website is all about. So a default option of “www.dailyseoblog.com/?p=123″ gives no information to the search engines, while a custom structure of “www.dailyseoblog.com/2008/how-to-write-seo-friendly-permalinks” does.
Hope it all made sense.
Great stuff Mani.. Thanks for taking that up and the linkback
Cheers
Vaibhav
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I prefer /%category%/%postname%/. Why do you need the year?
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A few times ago, people don’t suggest dates on the “friendly URL” form. Why are they now? Any reasons?
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I prefer category and postname..too
I think /%category%/%postname%/ is much better, then the /%year%/%day%/%postname%/.
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having year, month or date is outdated SEO , i thought
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@Jay: the downside using category names as permalinks is when you change the category or tidying them up, the old links would lead to an error page and that’s trouble
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[...] SEO friendly URL structure on Wordpress : Mani discusses the SEO friendly url structure for Wordpress and throws light on the topic. [...]
I think if the post is timeless, putting date into the url don’t look good. Just my thoughts.
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Very good article for seo
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prativad.com/Madhya-Pradesh-MP-News160209.htm
is this friendly url ?
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Mani Karthik Replied:
Yes.
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