This is no exaggeration. A true story I’d like to share with you, probably you’ll have something to take back home.
I had launched a new website this April 12, related to the IPL chennai super kings. If you don’t know what that is, it’s a cricket team in the Indian Premier League and I support them. I had started this website just because I had to support them and the official website was scrap. I had no intentions of monetizing it, as a matter of fact I wanted to have a better site for the fans, that’s about it. But things have gone totally out of hand now (for the good that is.). Let me tell you in detail.
This is how the whole thing began.
- April 12
Started the blog, put up a good theme from WP Designer, and put a few content as well.
- The next few days, I kept adding more content and used the social media to promote it. Well, that’s submitting content to all those guys out there.
- Placed a banner ad on DailySEOblog.(Check out the right hand panel)
Traffic - Nil
- April 13-15
- Site indexed on Google, picked up a few positions on the SERPs for terms such as “chennai super kings pics” and “chennai super kings wallpaper”.
Traffic - Around 50-100 uniques a day
- April 15-18
Added more unique content, wallpapers, pics, siggies (You know the boys stuff! )
Traffic - Around 50-200 uniques a day
- April 18 - 22
Nothing at all as I was attending the Bangalore Barcamp, and took a days leave further
When I left on 18th to bangalore the traffic was around 300-400 uniques a day. And when I came back, the traffic was around 500 uniques a day.
That got me exciting, as I saw the traffic trickling down, decided to do some “home work” on it.
Though on a tight schedule, decided to spend some time on it, since I saw that on Google Trends, the search frequency for IPL related terms were increasing.
Okay, so I went about doing a quick SEO campaign for the site, the next few days.
Looks very simple eh? It is indeed. Simple strategies but doing the right thing at the right time really matters.
If you look at what I achieved in numbers, check the stats.
Current Stats
VISITS
Total 17,236
Average Per Day 2,097 (It was in 200-300 range 5 days earlier)
Average Visit Length 1:29
Last Hour 175
Today 1,159
This Week 14,677
PAGE VIEWS
Total 34,471
Average Per Day 3,863
Average Per Visit 1.8
Last Hour 345
Today 2,192
This Week 27,044
Traffic Stats over the last 7 days
I think for the little effort from my side, the results are very interesting.
Some crucial things that made me achieve the results are -
i) Putting up a banner ad on DailySEOblog. (If you want one, do let me know)
ii) Promoting the site genuinely on the social media (Mind you, this isn’t just about digging and thumbs ups)
iii) Some careful and timely Keyword research
iv) Some clever onsite SE optimization
v) Getting control over the bots as to when and how should they crawl
Now, that the traffic is there, I’ve put up AdSense ( bad choice huh?) and some banner ads, if at all they make some money, why not try them?
dont u think chennai winning all their matches and leading the points tally also contributed
anyways … gr8 tips and congratulations! pray that this give u a windfall u deserve it for all the nice tips u had been giving!
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Mani Karthik Replied:
Indeed. But it’s also about making it to the top of the SERPs too. Not everyone is going to visit all the sites about CSK just because they are winning right? Remember there are other sites on CSK as well.
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ya that’s a good idea to get traffic from ipl because most of the indians are now seraching for ipl readings
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Mani,
As I am a CSK fan, I am going to help you to generate few traffic through Facebook,
Check this link and you could drive some targeted traffic from there….
http://www.facebook.com/pages/Chennai-India/Chennai-SuperKings/8423203577
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Nice Work,Each new feature is appreciated.
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Nice going - also, you have a lot of comments in the site. You already managed to get a loyal following. Good job!
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Interesting post. Within a week you can get such traffic, that’s terrific.
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Hi Mani
you mentioned “Getting control over the bots as to when and how should they crawl”
& ““new kind” that helps the content travel places and keeps the bots busy on the site.”
can you please explain these 2 techniques in detail
thanks a lot
Maverick
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Maverick, Getting control over the bots is very crucial these days. I see that sites that are frequented by Google crawlers do well than others in many situations. you can find “how to” articles here on the blog.
Link building of the new kind is using the more powerful sites rather than directories, like social media sites and blogs. I’ll update on that on a new article for sure.
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dont you think that writing about IPL on a SEO blog would dilute the content?
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Mani Karthik Replied:
May be it does, but all the IPL stuff is at the other blog I mentioned, you’ll just find a case study here. That doesnt dilute the content in no way (If you are talking about search engine content determination)
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Good Job Mani! I have few news articles related to CSK and its publicity poster in HQ (!!) if you want to use them.
Cheers,
Vinay
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Mani,
Great effort and the key is the slap video I think. It would be the most searched in the past 3-4 days.
But do you think the traffic will be same once the IPL is over?
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Mani Karthik Replied:
Of course not. It’s an event based traffic, but I have the traffic edge, which can be used to propagate lot of other content. ‘Im doubtful if there’s anything called “ongoing value traffic” these days. lol JK
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