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Funny question right ? I mean who wouldn’t want to rank first on Google.
But the question is – Aren’t we focusing too much on the first rank and leaving everything else in the water ?
In fact aren’t we all fancying a first rank on Google for those “dream keywords” while not giving any attention whatsoever to other areas of benefit ?
A first page is good. A first rank, awesome. But is it all just about the first rank ? Honestly, I don’t think so, but that might be the webmaster in me. If you ask the marketer in me, I’d prefer a first rank.
Being a webmaster I’m concerned about the overall development of my site, for a long term that is. I want to rank for a series of terms on Google, preferably first page. I don’t want to rank number one just for a few keywords and then expect life to become easier. No.
I’m not trying to say that first rank is bad or anything. First rank is awesome ! But I know that for a website, ranking number one for every keyword they want to is close to impossible. Even if I did, I don’t want to take the risk of losing out the long tail keywords (which is huge).
However, to rank first on Google, you need to put in everything you got. You have to be an authority and you have to have a real good website. Thanks to Google’s algorithm, with those guys, I’m almost sure all the time, that the first site for a search is always an authority site. They have built their algos that way that the first rank is always the best site. So there is no reason that I want a bad site and get away with the ranks.
I want to build a great site. A user friendly site. A cool site that people will remember for its design. But I also want to let people know that there is this awesome site of mine that is very relevant for their search. Once this gap is bridged, I guess one is safe.
Also, I don’t believe that information seekers on Google, click only the first result. Some die-hard Googlers might only visit the first result, but I think a major chunk of others are more human-like and knows that Google might be hiding a better site in its other pages/ranks. So I strongly believe that more than being on the first, its equally important to rank for a variety of related search terms on other ranks on the first page.
I wouldn’t be even surprised to see a rank 3 website amass more traffic than a number one website. Quite possible if you have an awesome site.
So the point is, there is life beyond the first rank on Google. There are awesome sites, of lesser known brands doing twice or more your business (on first rank). They are doing it good not because they are better but because they are clever and they aren’t foolish enough to concentrate only on the first rank.
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I have to agree, being 1 page 1 is good, but thats just the start. There is no point being on top if your page is rubbish. SEO needs to be seen in a holistic way, its not just about the page rank.
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Totally agree. In order to get the rankings you desire, you must start with the fundamentals. If you site sucks, then don’t expect rankings.
Also, you shouldn’t obsess over the #1 rankings. Like you said, it’s usually better to be ranked on the top page for 20-30 terms, rather than #1 for 1 or 2.
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Time has changed and now we need to give more importance to Driving traffic than mere rankings. Choosing right keyword that can drive qualified traffic when optimized to deliver a first page results is only the best equation for better SEO.
I would suggest the follwing tips too when considering the Google Search Trends.
Add your website to Google Local
Get listed in most local listing websites
Add an Hcard, or KML with Google Map integration.
Focus on 3 keyword per pages and avoid competition witin your website pages
Do strong internal linking.
Integrate Google Webmaster Tools
Cheers !
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Great post
Thanks for share
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Dich vu quang ba web cua dailyseoblog that la tot.
Keep going on, Mani
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The whole goal is to get people to your page, and then keep them on your site. Being on Google’s first page and first rank definately helps drive traffic, but you don’t want people to get to your site and just bounce. Building a great site helps both. It should help you get a good rank, and keep people on your site.
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nice post
i totally agree with SEO herald. driving more traffic is important then ranking
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