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If you’re the type who’d do anything for a first page Google rank, then here’s a nice story I’d like to share.
Before even starting off, let me warn that this story may not give us any clues or solid proofs, nor does it come off as a theory. Its only an observation and I strongly recommend that you not jump into conclusions, rather please get in to “a first time Google user” mode. So let’s get started. Remember…you’re a “first time google user.” !
I searched Google for “water skiing equipment” and this is the search results page we get. (This is a first time search so I don’t think there’s any SearchWiki influence or personalization.)
If you look at the top results, there are some interesting observations that will challenge some of the widely believed, Google advocated SEO best practices. Let’s try and crack some of them.
The first result is not very authentic looking for me. Its repeating the keywords and doesn’t make any sensible statement. The snippet is equally spammy. Still the site has sitelinks and a number one position.
The first result does not have a perfect keyword match. Its a content keyword match, while many other results below the first one had perfect keyword match. Interesting.
If you take a look at the number of incoming links, the first result does not have the maximum number, as you might expect it to. Nor does it have anchor text ratio that’s better than others.
Domain age is not a significant factor in this SERPs as most of the domains are pretty old and are pretty much equal.
If you check any of the SEO factors & analyse the SERPs, you’ll find that although many of them fall into place, some of them just seem plain absurd. Well, just one example isn’t good enough to make a conclusion, heck..I’d rather not make any conclusion but even with other search results (mobile games, designer cloths etc ) there are some evident patterns that come up. And sadly, they aren’t in context with the much recommended Google best practices. Some of them –
1. Page Title spamming works (or are discounted for) if you have an old site.
2. Incoming links do help, but if you are a new site, then it won’t help much.
3. Sites with great content is cool, but even a site with less than 50 pages can beat you.
And I can go on with them…Not trying to disapprove or question Google here. This probably is not a best example either, but considering I’m on a “first time google user” mode, I think this is really interesting. Google has a very complex algorithm and things might not just work “as expected” and sometimes even things can get out of hand as seen above. Google sometimes have been seen “discounting” common metrics to older sites, to which I believe there is a/several reasons. But where does that leave us ?
Not all the time does “formulas” work, and it’s all based on judgement as to what is good and what is not and what is preferred and what’s not. I hope this article will generate some valuable discussion.
( P.S – Please don’t go by the face value of the title, if you have read the post completely, you would’ve already understood what I meant. )
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[...] First Page Google Ranks are easy as spamming the page title – Analysis – An interesting look at the first page of the Google SERPS. [...]
I agree.
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Spot on!
For my niche i have more in and out links and more pages of high quality targeted content but im still outranked by a blog with not even a single keyword in the title on and only with a few articles.. I have searched all over the net for help but i just don’t know what to do.. If ypou have any ideas please send me an email.. so many questions.. / Tomas Lodén – Sweden
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Extremely interesting. But the thing is that I still wont resort to such tactics as this would be a serious turn off for my readers. And I would probably end up getting less hits thats I was getting while i was say #4.
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Hello mani, I just wanted to suggest you that the word ’spamming’ and specially for phrase ’spamming in google’ , you may get banned in future. ( for search as well as adsense.) Just change keywords , or remove post. I had very bad experience with it, so i am suggesting.
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Dear Readers Google has a complex algorithm that has taken the engineers a number of years to perfect. Essentially I think they are some hidden factors that Google uses that we need to look out for.
Thanks
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