Fraud v/s genuine SEO – make them out from their claims

I had to write about this. There are lot of fraud SEO’s around. No doubt. Many of them somehow downloads a pirated copy of some popular SEO book ( there are many around ) and becomes SEO’s overnight (That’s not my idea – I read it on the DP forums ). Now they go on to set up a one – page website with a Google, MSN and Yahoo logo with a dart picture (un-licensed) saying something like “The world’s best SEO – Rank No.1 guaranteed “. Have you seen one?

It’s easy to make them out as frauds from their overly detailed testimonials and super-duper client list (Some even have Yahoo on the client list – what the..?). It’s essential for genuine SE optimizers to make aware the public on these frauds and hence this post.

This post is inspired from this article by Philip Lenssen. I thought this post might enlighten you to make out between fraud SEO’s and genuine one’s from their claims. Though Philip has mentioned many white-hat terms here, I think it’s OK to assume that many of them are used by fraud SEO’s than genuine ones.

He says

In the SEO industry agencies, experts and even bloggers have adopted a special mode of speech not to say slang that might be misunderstood by outsiders like clients, website visitors or the general public. To help you understand what search engine optimization experts really mean I devised this real glossary of SEO speak:

And here is the article –

What they say…
What they mean…

We offer Search Engine Optimization/SEO
We assume you are the Google bot and want you to index this page for both keywords

We offer Search Engine Optimisation
Our SEO company is based in the UK

Guaranteed top positions
We place Google Adwords for you

We do SEO, SEM, PPC to increase your ROI
We do not want you to know what we do

We stick to the Google Webmaster Guidelines
We only break them in a way that we assume Google won’t notice

We tell you how to make money online
We want you to click on our ads

10 ways of making money online
Those are our 10 affiliates, please click on the respective undisclosed ads

We offer social media optimization
We got several accounts banned at Digg

We offer link baiting services
We want to put those drunk naked ladies video on your site

Our network
Our link farm

Authority sites
Sites that do no SEO

Black hat SEO
We do anything to get rich quick, even if your site gets banned

White hat SEO
We only cheat Google where we have to, others do it too, come on!

We optimize for Google, Yahoo, MSN, Ask
If we fail in Google you still have to pay

Search Engine Submission
We need your mail address, those guys offered us $$$ for each 1000 verified addresses

Partners
People we never heard of until we exchanged links

PageRank optimization
Sorry, we just started doing SEO and do not have a clue

SEO India
We offer 1000 links for 30$

Alexa optimization
All our employees have the Alexa Toolbar installed, it really works!