Brand Awareness according to an authority is - The proportion of target customers that recall a brand.

Realisation by a consumer of the existance and availability of a particular product. Brand awareness is a common measure of marketing communications effectiveness. Unaided awareness is spontaneous; aided or prompted awareness is when the name is recognised among others that are listed or identified.

If you have a logo for your blog/site (like this or this) and want to create brand awareness among your target audience, read further…else you may quit(or check this)
Brand awareness is usually attributed to intensive advertising (both above and below the line), promotions, gimmicks and the like..which prove very costly and the effectiveness of which usually is unmeasurable.

Now think of this situation - Your blog has an image/logo/brand/simple header text - that people instantly relate and recall when ever they see it anywhere. That would be nice isn’t it? Without spending big amounts for any ad campaign what so ever, here’s how you can do it.

Step 1 - Create a logo for your blog if you don’t have one already. Use our photoshop skills, and if you are weak with it, simply try this site. Just make sure you make an image in any one of the following dimensions - 468 x 60,728 x 90,200 x 200,250 x 250,300 x 250,336 x 280,120 x 600,160 x 600 pixels.

Step 2 - Now that you have a cool logo in place, decide whom you want to target your blog (yep, once again.) May be all Indians, or may be the entire US, or just your town -whatever!
Step 3 - OK - So now you have a logo and know whom to target, you just need a medium.
Your medium would be - Google Adwords!! (Don’t worry about the payment thing - i’ll get it free to you )

Hope you already have an understanding about Google AdWords and it’s common TOS.

Goto Google AdWords and register yourself.

Start a new campaign > Start a “site-targeted” campaign > In the “Create an Ad” step, select “Image Ad”> Now select the logo you’ve designed and fill in the url fields > Continue.

Now Google will ask you how you need to target your audience > If you need to select a particular site(a popular one) from a category, select the first option and select the category you want. If your’e looking for a specific site, select the List Url button and give in the blog/site url you want to target.

Now Google will show you the various image ad sizes the particular site has allowed on it. So make sure your image fits one of those.

> In the next step, enter your maximum spent for a day(keep it low)
> Save campaign and return. That’s it! Now, the catch!

- Make sure you create an excellent logo - but not a click attracting one.
This depends on various factors but generally, it can be assumed that a “non text” one with “non-inviting” pictures do not attract clicks. People should just “rub off” their eyes with your logo, but should not be tempted to click on them.(See the 120×600 logo i’ve made)

- You need to make sure that you have the highest bid on the competitor ads in the site, therefore ensuring that your ads show finally.

What’s the big deal?
Since it is learned from many studies that “Image Ads” does not invite so many clicks as a contextual text ad, you can safely sit back and not pay Google while your target audience watches your logo time and again. Next time when they visit your site(or if they have already visited) they’ll instantly recognize/recall your logo. And your brand is associated with the popular site you advertised in.

So you get the benefits of - Running a FREE brand awareness campaign - Effective, as it only targets the appropriate crowd - and ensures instant brand recall value.

Now if at all someone clicks on your ad - you have set your daily spendable amount with Google, so you don’t have to worry about any accidents.

You’ve just made a free brand - awareness campaign for your website.

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