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Matt Cutts recommends in his White hat tips for SEO’s that they convert feedburner feeds to their own blog using myBrand option of feedburner. I’m not sure how much this is effective, but since we heard it from the Google man himself - let’s not take a chance but get it done.
What is myBrand?
As of now, all of us have feeds on feedburner, so the url for the feed would look like - http://feedburner.com/yourfeedname. Now, Matt wants us to change it to http://yourblog.com/yourfeedname OR feeds.mattcutts.com instead of feeds.feedburner.com
According to FeedBurner -
MyBrand lets you create an alias at your domain so that you can “mask” your feed URL at FeedBurner. For purposes of this e-mail, we’re going to assume that your domain is “yourdomain.com” (yes, we’re clever), and you have a feed that today is at feeds.feedburner.com/BestFeedEver. Once MyBrand is active, you can use feeds.yourdomain.com/BestFeedEver instead of feeds.feedburner.com/BestFeedEver.
However, this does not affect your subscribers as the url does not change at all. It remains at the previous feed url. So there’s nothing to worry.
How to activate FeedBurner myBrand ?
This requires you to change your CNAME records on your domain name settings. Here are the directions for GoDaddy users.
To Manage Your DNS from the NEW Domain Control Center (For GoDaddy)
How to activate MyBrand?
1- Sign in to your FeedBurner account
2- Click My Account
3- Click MyBrand, enter your domains and activate it.
Although this sounds simple, it may be confusing. But it’s worth a try. Finally you should get the url like this working - http://feeds.yourblog.com It will take 24 - 48 hours to get activated, so don’t worry if you don’t see the new domain immediately after the change.
More details on how to configure MyBrand on Feedburner FAQ