Hereafter, I’d be doing a podcast every weekend on selected SEO tips. This is the first of the series where, I’m talking about “Duplicate content issues on Wordpress and how to curb it”. The quality isn’t awesome, but this would be taken care of in the next episodes as I’m getting into the groove slowly. Hope you’d like the episode and forgive the mistakes in it (Aw, this is a tedious job I tell you! ) :D.
After all, it’s the information that matters. So here you go.

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Keyword density is the measurement in percentage, the number of times a keyword or phrase appears compared to the total number of words in a page.

That’s the wikipedia’s definition of keyword density. The total number of times a particular keyword repeats in the whole copy.
Let’s pick an example.

SEO India is a keyword that many people think is getting lot of traffic on the search engines. As a matter of fact, the keyword SEO India is not a high traffic keyword. Also, keywords like Indian SEOs or SEO consultant India and even SEO firm India are ot high volume traffic keywords.
Interestingly, if you’d check the Google trends graph, you’ll see that the term SEO India is being repeatedly searched from India the most. So I’m under the impression that more than the clients who are likely to search for this keyword, it’s probably the SEOs in India who are searching it themselves.

Do you get an idea there?

In this example, out of the almost 100 words used, the keyword SEO India is being repeated 7 times and in it’s variants. So theoretically, the keyword density is 7%.

According to old school SEO, a keyword density of 6-8% is pretty healthy. This can change according to the competition on that keyword.
Having said that it doesn’t suggest you that as you increase your keyword density, the more the chances to rank. No. Beyond a healthy level, the keyword density would be assumed to be spam.

Now, the 6-7% keyword density is the old school SEO. It’s no longer valid or you just can’t depend on it.

Come web 2.0 and a lot has changed on the web. The way pages are created, the way content is sourced and displayed and the way people find information. I’m going to give you an idea of the basic keyword concepts one should follow, while developing dynamic or web 2.0 content on their websites.

1. Keyword authority sculpting
   Keyword authority sculpting is nothing but making sure that the entire copy looks natural to search engines (and humans) by evenly placing keywords at the most important places or nodes in the whole copy text, enabling the webmaster to help the search engines determine their importance and authority.
   For example, your keyword is “red flowers”. First the webmaster have to identify the nodes in the whole copy text, to determine their importance and relevance. This could be elements like H1 tags or STRONG tags. Based on their importance, relevance and priority, place the keywords maintaining individual keyword densities at the nodes. Take a look at the screen shot.Here, you can see that the keyword (Atlanta real estate and it’s variants) is being populated in the whole ad copy in a very high ratio. In fact, the competition for this keyword is really high which is why the keyword density is too high.
   Now, it’s easy for the search engines to make out whether this is spam or not. But where this copy wins is, in the fact that, the keyword is being sprinkled evenly utilizing the importance of other elements on the page. Therefore, the keyword using all it’s variants is being sculpted deliberately to generate an authority to itself which is being passed on to google.
2. Keyword combat
   Earlier you were taught about keyword research - remember ? In order to get maximum traffic to a site, first you need to find out what are the keywords and it’s synonyms that are being searched on the engines by real humans. Pick them up and make copies on it. Simple right?
   But, things have moved on from there. Today, you need to do a bit more research. Research on the types of keywords that are being optimized by competition. How do they rank? What are your scopes of intruding into that territory?
   It’s easier than it sounds like believe me. Many a times, you can get your set of keywords by analyzing the first few competition itself
   Essentially, get the set of keywords that are worth your time, study the patterns on the competitor’s website, see the opportunities and than bang ! Make sure that it does not end with just finding that one “traffic generating keyword”.
3. Keyword variation
   Imagine if your keyword was XXXX and you kept repeating that word every single line to maintain a good keyword density?
   In fact, many “SEO gurus” are doing it. And that’s only what they can do - nothing beyond
   My advice is to find the variations of your primary keyword, find the best combinations with other synonyms as the most searched related keywords of it and make a formula that will work for you.
4. Keyword channels
   Keyword optimization does not end with keyword density checks on a single page or a set of pages. On the older sites, it used to work but not anymore. Search engines know that you’d place the keywords deliberately in your copy and optimize for them. So they look for other options.
   Another way to let know the search engines of your keywords and it’s relevance is by following a pattern in your site structure. Sounds weird? Glad it did.
   Different pages on your website have different authority and importance (Not just Page Rank). As a webmaster, you’ll need to find out as to which are the ones that’s up on the priority list and which are down. Then, doing a keyword study on each page would reveal you as to where are the places you have left untouched and where have you placed the wrong keywords. Find it, and work towards channelizing the keyword importance. Decide for yourself creating a combination of the most important keywords and authority pages. The right mix will give you the best results.
5. Keyword neighborhoods
   The idea about keyword neighborhoods is that while selecting keywords for your website, it’s easy for you to just go about selecting the most traffic generating keywords with the help of a keyword selection tool. True. But what you’ve got to notice here is that, the same keywords that were shown to you might have been taken (or is being researched on) by another webmaster. You don’t want to waste your time optimizing on that keyword. Meanwhile, smart work would be to research on the keywords that are already being optimized, find out as to what the theme of those sites are. How do they relate to your primary keyword. An are those sites in the “bad neighborhood” or not?
   If they are, you might want to skip that keyword and move to another fresh one. (Real smart guys would find an opportunity here too.) This point may not help you to really help you move up the SERPs but, it will help you stay out of bad company and not waste your efforts.

Hey, last week orkut made a small yet significant change. Orkut now allows to search and add your friends from outside the Google circle. Like AOL, Hotmail and Yahoo ! After all, it has probably discovered that all your “old  school buddies” are on other networks, while Gmail was not there. Good thought there.

SEO guru Eric explains to you how you can win over social media websites using authoritative content, and why  funny images does not bring any value to your business.

Recently, Google was spotted showing sitelinks for many websites.Erick Daffron reports that Google even lists the URL’s blocked by robots.txt in it’s sitelinks. lol

Read write Web has a nice interview with Mark Zuckerberg - I like this guy somehow!

Anthony (The OldschoolSEO guy) has posted some interesting Stumble Upon commandments at his blog. It’s worth a read and probably a stumble !

Donna has got a nice little link building tip for you over here. See if it will work for you.

Twitter has become a rage. Many bloggers have got into it so much that they’ve started to quit blogging. Some think that twittering eat up most of their time and make them less popular. I’m following like some 98 people and 75 are following me. Every day, there are more followers too.

And let me tell you, this thing is getting messy these days.
So there are 75 followers and 98 that you follow, all of them keep twittering every other second on Gtalk, you try to reply to one with the @somebody tag and nothing happens..You post your tweet…you edit it..tweet again…somebody replies..and that’s about it. What’s the return?

Social Media - did someone say? Ah! Cool. So..being social eh? Well…honestly my friend, it isn’t social. Readers…all of you who get replies for every single tweet on twitter, hands up !
…… None?

Okay, everyone who gets a client signed from twitter hands up…

None?

Hmm..everyone who has subscribers signing up for you through twitter….hands…up??

Ok forget it.

See the point I’m trying to make is that, twittering is essentially bad for bloggers. Really bad.
Here goes my reasons.

1. You are already running out of ideas to blog and with twittering, you end up throwing all of that in two lines.
2. And, no one is interested in your twitters, you don’t find a client in your followers.
3. You think it’s social media, but no one ever talks or take the effort to.
4. Everyone is busy shouting their personal stuff, what they had for breakfast, what they did while sleeping.
5. Blogging superstars lose their charm by offering too much of them up close and in real to the followers (exceptions available.)
6. You tell to the world that you have a serious problem with typos.
7. Whoever is following you either know you directly or through your blog, there are no new acquisitions.

Seriously my friend, I could think of more such reasons but this isn’t doing good at all.
Bloggers, stick back to serious blogging. Don’t shout out to the world what you had for breakfast or what you did while sleeping, you might want to keep it to your immediate circle of friends.
And don’t misunderstand that twitter will bring you new clients or new subscribers to your blog. Who ever is following you are either your readers or your friends.

Essentially, Twitter doesn’t give you anything in return , but only takes away from you - your time, your content and a good major part of your brain.

Some geeks in Kerala, and around Technopark, have been thinking about this for quite some time now, and they have come to a conclusion.

The Blogcamp Kerala is suggested to be in June 2008, and things are going to be bigger than ever.

While the team is not teling us anything more than that there’s surprise around the corner, I’m assuming that’s going to be sweet. There have been invitations and replies flying off from outside the country even. Hmm…sounds really big! And I also hear that talks are out with Kerala Tourism guys for a major sponsorship.

Check out the buzz and the participants here, here, here and here.

I think I’ll make it this time around.

And, I coudn’t resist designing these posters.

Photo credits - Charles Haynes,blackfin2,Martinthomas1

If you’re a Twitter guy and live around Chennai, keep yourself free for March 23rd (a lazy sunday).

Kiruba is inviting a few folks (not more than 8-10 :-p ) to meet at the Amethyst Cafe, in Chennai.

If you come in, I’m gonna bug you about “Social Media Marketing” and “Search Engine Optimization” and the other 10 ways to use Twitter.

And if you’re a follower of mine on Twitter, I pay your bills*

Hop in to the Wiki.

* Conditions apply

More and more websites and blogs are getting the google sitelinks these days. I’ve noticed some of the popular ones being awarded the sitelinks, which were not having them earlier. I’m guessing this could be as a result of a recent tweak in the google algorithm.

My guess is that the sitelinks are appearing only for direct searches for the sitename or brand. Like “Dailyseoblog” or “labnol” or “andy beard”.

Google seems to have tweaked their algorithm probably in the belief that one who searches for the particular brand or blog name is likely to already know about the service/product and it makes more sense to provide the searcher with relevant information from the blog/site.

Since Google have introduced the “Search Box” feature where a search box appears directly in the search results for that particular website, I think the next step will be to reach that point - to have the search box in the search results itself.

An interesting piece of info here. If you search for “John chow” (who you already know that is kicked off Google SERPs), you’ll get Johncow.com with the sitelinks. Cool huh?

So far, I’ve seen many popular Indian blogs to be awarded the sitelinks, like Labnol, Kiruba, Clazh, Reviewsaurus etc. Have you had one too?

Meanwhile if you’re looking for information on sitelinks, check here.

I thought I might be the only guy who prefers it. In fact, it was an easy guess to me that it would die out soon as any other social media mushroom. But the fact that it managed to get into the good books of many and stood face up to the criticism made me like it more.

ChrisG liked it and I completely agree with him. It has all the features, carefully planned to take down Digg (I assume). Community, UI, Ease to handle, Content - everything is just rich enough to take down any existing social media site. Some of the features made me think - “Why did not Digg implement this earlier, or why aren’t they?” Now, if you compare Digg to Mixx, clearly there are differences that puts Mixx on the forefront.

1. Digg takes more time to submit a story.
   Digg
   A normal story submission process on Digg will take me 2 minutes or more, since there are more clicks involved.
   - First the waiting screen.
   - Second, I’ve to write a description myself and select from a picture.
   - Third, select a category.(No miss here)
   - Four, Enter Captcha.
   - Five, Submit.
   - Six, Duplicate check.
   - Seven, final submission.Mixx
   A normal story takes lesser time to submit, with lesser clicks.
   - First, submit URL.
   - Duplicate check.
   - Three, title and description automatically filled.Select category,tags (optional)
   - Four, Submission.

2. Digg wastes my time and confuses me during a submission
   Ssince it checks for duplicate entries only after I’ve taken time out to write a description about the story. While MIxx checks for duplicate content even before you provide the description, and quickly after you’ve submitted the URL. Makes sense this way.

3. Digg always aks for a captcha, Mixx requires it only when they find you submitting stories too frequently.
   This probably may have something to do with the traffic and spam ratio. But as a end user, I’m not bothered about it, I’m worried about my time, my effort and how easy the process is. Digg fails here.

4. Digg is Spam, has no room for development
   Digg is controlled by the mafia you know it. There is very little or No chance at all for fresh stories to get popular, however good it is, unless you have the help of the mafia.
   Mixx is all new, there is lot of quality submission done and every one gets appreciation. Again, down the line Mixx may become like Digg, but as of now, it’s pretty good.

5. I can’t find an appropriate category on Digg, Mixx has better categories
   It’s a shame that Digg has no apt categories for submitting blogging related stories or niche topics like it. You have very narrow choices that doesn’t make any sense at all. Everyone can’t be running a TV station or a Gizmodo to break stories. Why don’t they understand it?
   On the other hand, Mixx has got a better array of categories, and even if you fail to find one, there’s the option of tags. Which is awesome!

6. Digg throws up stories that it thinks is interesting. Mixx shows me stories that are of interest to me.

7. Digg does not have groups and Communities, Mixx has lot of them
   I think one killer feature of Mixx is that it has groups and communities to share your stories according to your taste and preferences. After all, that’s the whole fun in Social Media isn’t it ?

8. Digg is harsh, It thinks some sites are unworthy of submission
   That’s bull s**t. While I tried to submit a story from a nice site, Digg says that the site is banned from submission, and I can’t submit any article from that site, despite them being good articles.

9. Digg is Dull, Mixx is Hot !
   Looks matter after all. Especially when you are spending more time on one site , you don’t want to strain your eyes looking at dull and pale colours. Mixx on te other hand has got soothing colour scheme for your eyes, not too bright not too dull, just perfect with the best UI and user friendlyness.

So those are the nine points I think makes me prefer Mixx over Digg. Hope they make sense. If you really like Mixx, feel free to join The Mixx Fans group and get the company of the most passionate mixxers.

The Wikipedia says,

Social Media Marketing (SMM) is a form of internet marketing which seeks to achieve branding and marketing communication goals through the participation in various social media networks such as MySpace, Facebook, Bebo, YouTube, Dailymotion, Hi5, Gather.com, social web applications (webapps) such as reddit, Digg, Stumbleupon, Flickr, iLike, Wikipedia, Squidoo, Last.fm, Twitter, Eventful, ePinions and others as well as within 3D virtual worlds such as Second Life, ActiveWorlds, Moove and There.com.
The goals of each SMM program or campaign will differ for every
business or organization, however most will involve some form of
building an idea or brand awareness, increasing visibility, encouraging
brand feedback and dialogue as well as to possibly sell a product or
service.

Now, whether you are a social media enthusiast or not, I know for sure that you’ve been using either Twitter or Orkut or Facebook or Linked In just to name a few. So essentialy all of us are hooked to social media one way or the other.
Now, who are the guys who really benefit from social media marketing? Of course, the big guys who are successful in marketing their ideas, their products or their brands (and mad some fortune on it).

Let me be honest with you my friend, I really don’t think the so called A-Listers are worthy enough to be in the social media networks. I mean they shouldn’t be included.

Because,

1. They are mostly confined to a small group of like minders who have vested interests in selling their products and services.
2. They never are honest to so called “no-vices”/common blogger.
   You have to pay them to get a consultation, damn it !
3. They never reveal.
   I understand when Mandrake says - “Magicians never tell”, but over here?? C’mon this is no magic. We are here for sharing information and having fun (I’ve no clue how, but yet, that’s the whole concept).
4. They don’t approve you as friends, while you keep trying.
   Ever heard of someone being invited by an A-Lister into his network? I bet never.
5. They are not here to participate but sell their stuff.
   While the whole idea of social media is about building communities to share knowledge, here is a guy who comes in to sell his e-book !
6. They belong to their own mafia. LOL
7. The rich get richer, the poor get poorer while they are here.
   Not blaming it on them, but yes it’s a fact.
8. A-Listers have a heavy attitude.
   None of them thumbs up or Digg your article, do they? While you might be doing it on their articles daily, to get their appreciation, lol you silly boy !

So there you have it. All the reasons you need to know that the real losers in Social Media are the A-Listers. The Social Media as such belongs to the masses and the crowd, and there’s no stopping them. We belong to the bigger chunk of the population on the Internet, and not the group of A-Listers who are here to sell their products and make you buy their e-books.

Three cheers to the true spirit of social media !! Down with the A-Listers !

Image Courtesy istockphoto

How important do you think are the page titles on your blog ?

There is a new school of thought in SEO who thinks that they are not important as they were once. And there are people who are not keen on placing their prodcut name or sitename on the title.

I beg to differ. I insist that the sitename/product name/service has to be present on the page title.

Now, the argument from the other side is that, you are being spammy when you put in the blog name or the product name on your page title. Well, actually it is spammy if you want it to be. Otherwise it’s not.

I say spamming is something like this.

“SEO India, Indian SEO, SEO from India, BEst SEO in India, The SEO consultant India”

While, anything along the lines of “Visit Vishnu’s SEO blog - SEO consulting service, India” is perfectly normal.

The idea is like this. If you had an offline business, wouldn’t you put a board outside, so that passers by can know what business you are running from the first look at it?
You’d also place a tag line/name on the board that describes your business in minimum words like - “Vishnu’s Grocery Store”.

Here again, by the title tag we mean to provide maximum information to Google about what you are, what’s your name and what have you got to offer to people passing by so that the interested can come in.

So essentially, title tags and page titles should not be spammy but should take care of the basic intentions of it.

- Let people know what you are selling/what your blog is all about.
- Give them a name or brand to associate with.
- Give them an idea about what they can expect or how will they benefit.

Having said that, it’s easy to compile certain keywords and make it look spammy by repeating them more than once. Please avoid it, try to make it as minimal as possible with the maximum information being displayed.