Jan
03

Should the homepage have the highest PageRank on a website?

Filed Under (Search Engine Optimization) by Mani Karthik on 03-01-2009

A blogger friend was worried over the last Google PageRank update. Not because he didn’t get a PR jump, but it showed up in an unexpected way. His homepage got a PR jump from PR1 to PR3, but one of his internal pages got a PR 4 as well. So now, he has the homepage at PR3, one internal page at PR4, and rest at PR1 and 2.

Now, what happened was that the internal page with PR4 was actually where he released a Wordpress plugin. And it went popular gathering a few good backlinks, which resulted in the PR4.

In my opinion this is a completely normal situation and there’s nothing to worry about.

Because Page Rank is given based on which page links to you, it might so happen that an internal page from your website with more and better backlinks might get a higher PR than the homepage.

In fact, you could use this to your advantage.

- You could link your best articles or the best optimized pages from the internal page with more PR and share the PR value with them. If they are odd enough (with keyword density and all that) you might not want to place it on the homepage to annoy people.

- You could also tweak the higher PR page itself and optimize it for the targeted keywords.

Had your highest PR been on the homepage, you have the task of interlinking the most important pages in your site from the homepage, and this doesn’t go well in all cases, so if you have an internal page with no much visibility but higher PR, it’s a better option.

Do you have pages in your blogs with higher Page Ranks than your homepage ?


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  1. SEONo Gravatar

    Simply I have given much thought about page rank for Google but I do not conclude the reason behind not having for most cases the internal pages PR and in all likelihood the home page get indexed for PR. Thank for post as it raises issue and we can learn something from comments.

    Reply to this comment

  2. Jonathan MeagerNo Gravatar

    Seems like an interesting idea. Thanks for the post. We’re in the process of having a large article archive relative to our product range.

    We’re debating having a rolling feed of the latest articles at the foot of the homepage, but your article makes me think we might keep it just on the article page.

    Reply to this comment

  3. SEO Tips South AfricaNo Gravatar

    I’ve seen this quite often on numerous blogs. If it is the case it makes sense to make it work to the overall advantage of your web efforts.

    Reply to this comment

  4. raviNo Gravatar

    I am working big portal site, compare to home page, my internal pages have good page rank, that is based on popularity and other factors. i think page rank is not based on back links they have other criterias also for ex: page bounce rate, semantic content and so on.

    Reply to this comment

  5. Aciera imoveisNo Gravatar

    Muito bom o post!

    Reply to this comment





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    Mani is a blogger and SEO/SMM consultant from India ,working on search engine optimization and social media projects for clients, small and big, across the world.
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