8 Simple & Easy ways to make Google love your website

But before you get any wrong ideas..what does it mean to say “Google loves my site”. It could mean different things to different people but when it comes to Search Engine Optimization (which is what I’m trying to explain here), it means that your website is in the good books of Google, it is seen as an authority on the topic you’re on, and its trustworthy.

To be honest with you, being Google’s friend (or trying to be one) isn’t everything. In fact, it isn’t important at all.

What’s more important, is being seen as an authority on your topic by users or your readers.

This is in fact a tricky situation. Can you be friends with both Google and users ? Would, trying to be friendly with Google, piss off your readers ? More questions than answers right ? Well, here are some possible solutions.

1. Forget about Google completely. Yes, just ignore them.

And it will work. Getting obsessive about Google and search engine traffic will only make you waste your time thinking about what you “could do”, rather than actually doing it. And Google generally likes websites that are not-so-obsessive about them, and doesn’t try too hard to impress them.

2. Don’t memorize SEO formulas, instead think about the guy in front of the monitor, looking at your site.

SEO formulas come and go, and its hard to keep up with them, and believe me, if you thought only guys who memorize them are successful, you’re wrong. Successful are those, who’re friends with the readers and not the bots.

3. Build a healthy backend structure, that’s clutter free and accessible by all – easily.

But don’t get me wrong. By ignoring Google, I didn’t mean that you shouldn’t be bothered at all. All you have to do is make sure you have a good, healthy, sound backend structure. Its like having a nice home.

4. Try accessing your site from everywhere possible – kiosks, iPhone, Xbox browsers…

Friends and readers come from everywhere, right ? Simulate it. Try visiting your site from different places, devices and see if it appears the same to all. Ideally, it should.

5. Even if you haven’t built a subscriber base yet, assume you have a huge one, and write for them frequently.

So, what are you waiting for ? If you already had a huge reader base, who’s worried about anything, leave alone Google. So until you reach that tipping point, behave as if you are popular and you are writing the content for millions to read, daily.

6. Ask a friend/family member if they like what you wrote.

If they don’t, then its very likely that Google too won’t. So try to make your site friendly as possible to everyone, yes including your tech savvy granny.

7. Promise yourself that you won’t write stale content.

Its easy to write what’s been written over and over again right ? Or to copy paste from somewhere else. The reality is that by doing so, you’re smoking your site to slow death. You don’t like to see the same news on TV, over and over. You skip channels, right ? Don’t let you readers hit the back button.

8. Either make a site as exclusive as Wikipedia, or be cool and make lot of friends.

Being like Wikipedia is being like God on the internet (apart from the fact that everyone can edit you). So you either write exclusive content nobody knows about yet, like what’s inside the Bermuda triangle or be genuinely interesting, share your knowledge, be fun loving and make a lot of friends. Google like influential websites with lot of references.

So there you go, silly it may sound but I’m damn serious about those points. The interesting fact is that, most of the times, when you try too hard at something, it shows and doesn’t come out good. So when you’re trying to be friends with Google, trying too hard with it isn’t the right way to. Just be cool, and try and do other things that might gather you a lot of friends, when you have lot of friends and references, Google can’t possibly ignore you, can it ?

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