Another chapter in SEO is about the Images used in sites/blogs. How does images and their attributes help in SE rankings?

Images are mostly browse-uploaded into the post by most blogging platforms like WP or blogger. This creates an automatic generation of code chunk to the image tag.

Here’s how one would like -

img style=”margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;” src=”http://bp3.blogger.com/……” alt=”" id=”BLOGGER_PHOTO_ID_5038910502661102258″ border=”0″ /

This code was obtained selecting the - File size to medium and the Image position to Center.

If you notice carefully - there’s a field like this - alt=”" near the last line. It’s more likely that you would keep it as it is and don’t bother at all. But if you are serious about the SEO thingy - you may take a closer look at it and tweak it a bit so that it help you rank the SE results.

The ALT tag for an image is basically the “Alternate text” as specified by the W3G. User agents that cannot display images, forms, or applets, should use this attribute that specifies alternate text.

Simply saying - If your image fails to load up on the browser under any circumstance - the alternate text should come up - explaining as to what would’ve been appeared there had the image loaded successfully.

Thereby, if you are using the ALT tag for your photo -the ALT tag may look something like - ALT=”My photo”.

The ALT tag was given much importance in the early years of SEO, but not anymore. Google’s algorithms have scaled down the importance of ALT tags because many spammers started to incorporate lots of unrelated keywords into their image ALT tags.

But the importance isn’t completely wiped off - It still has some importance and in order to validate your blog as W3G standards compliant it’s a must that the images should have the ALT tag.

Now, the point i was trying to make here is that - In blogger, the ALT tag isn’t entered by default when you upload an image. The ALT field is left empty and only the double quotes are left. So make use of this opportunity and use those ALT tags.

All you have to do is write a short description(in 2,3 words) on what the image is in between the double quotes. In the above example it should like something similar to ALT=”ALT tag description”.

A small point there - but this will take you some miles ahead the SE rankings.

If you enjoyed this post, make sure you subscribe to my RSS feed!