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What happens when you have changed or moved pages and you still get traffic from Google for those pages? Users end up in 404 Error pages - which doesn’t look attractive at all. It could prove fatal to you. The user may simply get a bad impression about you and may quit visiting your domain for ever.
Here’s how you can get over it.
Create a custom 404 Error page. Yes, you knew it already - so what’s the deal?
Instead of creating a 404 error page with a creative tag line, why not suggest the visitor an alternate page or a list of related posts based on the search query he made?
Here is a plugin from Wasabi that let’s you show related posts based on the search query by the visitor on your 404 pages.
Talk about - increasing page views on the blog. 
Comments
Hi there,
I’ve manually customized my 404 page but this sounds useful too.
Hi,
Yeah, it is good idea.
Thanks
Svetoslav
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