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Its a guaranteed hot topic for debate. Deciding what’s good for your company, SEO or SEM, is indeed a confusing question.
In my opinion its least confusing. SEM is merely letting someone blow up your money, because they claimed they do it best, and because you have a budget.
In fact, this question came by when I was doing my initial talks with a client recently. He showed me the quote his first SEO agency gave when approached with a problem of not having visitors to his site.
There was nothing wrong with the quote except the fact that it was 90% SEM and 10% SEO. Before jumping into conclusions, of deciding whether this quote was legit or not, you should think about what the client was. In fact, that’s the most important point.
This client is a small business, and is fairly new. They aren’t even listed on the search engines. In my opinion, they’d need an initial fix, where they build a stable platform for the search engines, from where they can build their content.
They might also need some SEM push once a while, so buy visitors too. But that’s not important at this point if you ask me.
1 – A Stable foundation build on their website structure
2 – Kickass content, that’s open to more volume
3 – A recognizable brand
In my opinion, any small online entity just starting off, badly need to work on their SEO foundation. And that’s what many people miss out. They largely work on the product, usability and functions that its easy to forget about SEO, which might sound silly at that point. But once when the product is launched, if they don’t find the movement as expected, they panic and run to SEOs for traffic.
This is where things gets overly bent, and SEM firms take undue advantage, promising to buy visitors.
Buying visitors for neat prices are cool. In fact, there are wizards who can manage your budget so very well and still give you a lot of mileage. But you cannot completely rely on SEM, especially if you’re a small firm trying to make an impression.
- You don’t have a brand people recall.
- You got to continuously keep spending buying visitors.
- The moment you stop, you fall flat on your face.
- You got to have a huge budget.
- If you don’t get it right, you die trying and lose your face.
If you ask me, a better alternative is to go for a solid organic search engine strategy initially, and once you build your brand as a decently recallable one, go for some extra SEM push. That helps in the long run, because you have an organic search listing you can fall back on, even if you didn’t have a budget, and provided you have a great website with great content, things build up one by one your way.
However, a lot depends on how big you are, what budget you hold and what brand are you. If you’re a big player, obviously with big money to spend, SEM is the way to go, and worry about organic search engine listing later.
But if you have a decent budget, that you want to invest in, build your base and are looking at a long run business, wouldn’t SEO be a better alternative ?
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