The other day, i was doing a research on what MFA’s are - Made for AdSense sites - yes !

What prompted me to do this - a thread on DP which had some member shout - “Ah! that’s a stupid MFA - i don’t see any stuff on it - just another link junk” The guy was talking about about.com - one of the top ranked sites on Google for many keywords.

Why is about.com an MFA ?
- It has very little information(on each page), thousands of pages, lots of crappy ads on each page and has low satisfaction levels on end user experience.

Many of us would agree that it has lot of pages, but all of them with very little information - injected in many a times - just for the sake of it - and importance is given to placing ads rather than information and a user is satisfied rarely with the information given.

The basic idea about “About” is that - to inject in more pages - with 25% information - 50% advertisement and another 25% links.

The information given on the website is always Primary in nature - that is, it either gives you a suggestion or prompts you to use the links - you cannot find an information at one stop on any of the pages. Well, link are always welcome but lots of them just for the sake of it? Not cool.

I searched for “Free mp3″ on about and landed up on this page.(see screenshot)

Apart from the topic links on the left hand panel and the crowded ads - there is the heavily camouflaged - Offers - just beneath them(Orange on screenshot) - these are not mostly irrelevant topics at all but sponsored ads - Here’s what about has to say about them.

What are offers?

These offers are linked to ads purchased by companies that want to advertise next to relevant content, based on a set of keywords they specify. The offers are administered, sorted and maintained by a third party

If you take a look at the screenshot, you’ll see that the area marked green(25%) is the only section with content(Primary that is). Rest of the red coloured area(50%) is advertisements.The yellow coloured region is actually a repeat ad - where all the links are the same and is just repeated! This together with the white area where majority of the links are placed from the rest 25%.

There is a thin(but prominent) line between a well designed/placed page and a spam MFA. When more and more web masters are concerned only about the monetization part and CTR of their site, a serious damage occurs to the total quality of the site. It is high time Google made their police team. If you have an MFA spotted, please report to - Vinabet.net

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