If you know the SEO basics, it’s pretty easy going from there. For an SEO basic review that is. To help you analyze your webpages, Google webmasters recommend the Lynx browser, which is a text based browser that “almost” shows you the website how the search engines would see.

As a matter of fact, not Chrome or Firefox will show you the “basic ripped off version” of a website. They plug in all the fancy stuff including Javascript, Ajax and all that to give you a better browsing experience. While Google and the other search engine bots, rips off all the fancy stuff, and scan the website in a text mode (almost). This is exactly the reason why you don’t get the SEO results while following the visual patterns of Firefox or Chrome or IE for that matter.

So, try Lynx. Lynx will show you a ripped off, text version of your website. And almost as close to as how the search engines see it.

It will align content on your website without the styling, so don’t be scared when you see your sidebar content on the top or your footer content on the left. Be ready for some surprises!

Now, analyze the tags, content optimization and keyword matches to your competitor.

Do you see a difference? Try to minimize them and for a moment..forget about the styling and march ahead !

Download the Lynx browser OR Check out the online Lynx viewer.

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  1. Definitely a great way of looking at things throught he eyes of the googlebot! Text is still king in the world of online search, and seeing how it is read is advantageous to some, a novelty to others.

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  2. meta tags are dead these days i think because people are more checking in on page seo.

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