SEO Tips Day 12 – Top 3 Influencing factors in backlinks

So, we know backlinks are probably the most important influencing factors when it comes to search engine ranks, but what are the most important influencing factors within the backlinks sources ? Lets try and find out.

1. Anchor Text

Obviously the most profound is anchor text value. Google places a lot of value on the anchor text in your backlinks. So much that even if your onsite optimization factors aren’t aligned to support the anchor text. your site could rank high.

The most popular example is the “click here” example where Adobe ranks on number one position, because a lot of site uses the click here link to download the Adobe flash player and the PDF reader.

2. Context quality

The next most influencing factor is probably the context of the backlinks. What content is the site that’s backlinking to you, and how is the link passed on. Is it a sidebar/footer link or a contextual link ? Its always a plus to have contextual links rather than sidebar links as contextual links makes more sense content wise.

3. Diversity of Link Sources

Ideally, all backlinks should come from sites in context within your niche. But this could prove a bit unnatural. Rather, its gets more interesting if links comes from all around and there’s a bit of irregularity in the sources. Natural link building methods can source you links from a variety of sources and this is found to be more efficient than trying to get links from a particular niche. That’s a bit odd.

What are the other influencing factors in backlinks in your observation ?

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