There are some great articles around that I found interesting… Sramana writes about the death of Indian outsourcing, which I think is a very honest article on the “outsourcing bubble”..The interesting fact is that though there are disagreements on some ideas, overall it’s a very transparent and “in your face” kind of ideas. Very true and honest.
Here are top rank blogs 5 reasons why corporate blogs fail, a good read although I can’t possibly agree with all the reasons. Lee has his own convictions though.
Ever thought what would happen to SEO’s and Google (the relationship) five years from Continue Reading…

Today, we have with us an interesting personality - Neil Patel, co-founder of ACS.
Neil is a respected authority in the social media arena. He’s a man the industry looks upto for his experience with the social media and seo, which explains why he’s a much sought after Marketing Consultant today.

Thanks Neil for this interview, next time we’ll have an audio one, people always love to listen to you.

1. How did you start with Social Media, when did you recognize the potential and how did you get involved with it?

I got started with social media once Continue Reading…

What is Blog Outreach?

This might be a lesser talked about article but I’m sure all of us are aware of it, experienced it and involved in it in one way or the other.

Blog outreach is the derived new channel in the New Media, which is the process of targeting and connecting to specified audiences through the medium of bloggers and blogs that are specific authorities to particular categories of a large market.

Well, simply put, a marketer using the power of a blogger to sell his product is basically blog out reach.

For example, a cell phone company using the power Continue Reading…

How to get on top of Digg? How to get popular on Digg? How to get a front page Digg?
These are questions being thrown upon day in and out at the forums, at the coffee club and everywhere bloggers get together. Everyone wants to know how to get to the top quickly with the minimum effort. It would be nice if someone found out a hack that helps anyone to get on top of Digg in 24 hours. Unfortunately there have been none so far, but yes there are theories flying around that claim to put you on top Continue Reading…

Did you ever had an opportunity to Google your name/product/service/company name and come up with a negative result? An abuse or some comments on a sleazy site? Cases of damaged/torn online reputation have been reported more than any other time these days.

With lot of UGC (User Generated Content) thrown up these days, the possibilities of your online reputation getting damaged is high. Online Reputation Management is important for companies and brands these days. Here’s how I would depict it in a flow chart.

Googler looking for information associated with your brand/name ===> Uses search engines
Scans top results on Google Continue Reading…

Just got a nudge from the Proto.in guys that their brand new event for the season is happening this July 18-19 at Delhi. If you don’t know what Proto.in is, you must’ve been living in a cave !
The Venue for the upcoming edition of Proto.in is finalized in the halls of the Indian Institute of Technology, Delhi, for the dates of 18th and 19th (Friday, Saturday).

This time around, the guys say that they’ve raised their standards and only the best of the best companies will make it to the stage. That’s interesting to hear - something worth following.
The Continue Reading…

One of the things that gathers moss as we go along is the site design. And it’s even worse with blogs. Wordpress unfortunately has got lot of plugins and frills available for free, that we all keep on adding them until one day we find that it’s all biting back on the blog.

For instance, all the styling and the plugins we add, do you have any idea how much extra junk is added to the code? You might want to check today. Code ratio, Page size, and a lot of stuff get affected, and the funny thing is that Continue Reading…

That’s the most frequently asked question to an SEO. A very simple question to which the answer may not be very simple. To be honest, this question triggers a chain of answers and theories in me, none of which would be of interest to you. let me try and put this as simple as I can.

Ranking number one on Google is not an easy task. Many SEOs fail to get a top rank (even a number one listing) because they just do the basics right and nothing beyond. SEO has grown beyond H1 tags and strong tags. The reality Continue Reading…

Forms were always the same on wordpress. While the rest of the world had all sorts of fancy ones with immediate response alerts and immediate database checks, wordpress users were all stuck up with the traditional form with a captcha that throws up errors galore !

Well, to break out of this, here’s a brand new form available for wordpress, which is a clean lite weight, ajax powered one that’s slick and cool. It performs quick checks and throws up error messages if the form is not rightly filled, as and when it is being filled. Yes, no annoying re Continue Reading…

This week, we’ll be focussing on onsite optimization strategies and quick fixes that will give you a shot up the ladder. Less time, quick work and immediate results are what we are talking about.
Today, let’s discuss twelve super quick fixes for your blog that will help you get that extra boost on the search engines. If yours is a well indexed blog, I’m assuming that the results should show up in a week or less on the SERPs. Ok, so here goes.

Add an H1 tag to your headings and titles.
Check your blog theme. Select your Continue Reading…