Apr
25
Filed Under (Tools) by Mani Karthik on 25-04-2008

AdSense is indeed a fine tool to generate some cool cash online. The problem with many young bloggers is that they simply don’t use the AdSense units to optimal use. By optimal use I mean, getting the maximum from the ads using the least resources.

Many bloggers end up just adding the AdSense codes and just earn a few bucks from it even though there is good traffic. The problem here is that they are not able to make use of the traffic and use the ads in the right way to get the clicks.

Well, after all, all AdSense gurus say is  - put the ads in between the articles, mask them, use all the allowed ad units etc. Well, who doesn’t know that? Here are few AdSense plugins for wordpress I found interesting. Now, I can’t possibl tell you how and when to use it. That’s left for the clever guys, but I’ve found luck with most of them. They increase the revenue and also make managing ads a whole lot easier on AdSense.

  1. AdSense Deluxe plugin that makes managing multiple ads easier
    This is a ultra cool plugin that helps you to add the adsense code anywhere in your post/theme. Very much manageable and configurable.
  2. AdSense manager that helps you manage ads from one interface
    This AdSense plugin helps you to manage several ad-codes from one place and manage them wisely even allowing you to inject it at places without code editing. Cool.
  3. AdSense plugin that injects code automatically
    This adsense plugin does not use the tag replacement way, instead it automatically adds adsense codes to older posts, in a finger snap.
  4. AdSense plugin for sidebar
    This plugin lets you add the adsense codes to your sidebar and not the articles. Just copy paste the ad-code to the text area in dashboard and voila! it appears on the sidebar.
  5. Add AdSense codes inline between posts
    yes, this plugin basically does that. it allows you to add the AdSense code in between articles, between the lines neatly.
  6. AdSense plugin that allows to add images next to ads
    No..No..No, I know it is illegal, but this is not it. This plugin helps you add images next to your ads and also adds a line in between. This is legal according to google TOS. Update: This is against Google TOS. Sorry for the wrong information.
  7. Increase revenue with AdSense referrals
    This plugin adds a neat “Install Firefox” button on your blog that has your referral code in it. So whenever there’s someone who visits your blog from another browser other than Firefox, it throws up the button (not to FF users). You can earn up to 1$ per referral.
  8. Revenue Sharing Ads with AdSense
    This plugin helps Admins and a certain number of users with privilege to share their AdSense ads and revenue from it.
  9. Simple plugin to rotate between any number of ad codes
    This is great if you are using other ads along with AdSense. When users get different ads each time, there is an increased possibility for attention and clicks.
  10. No code edits, easy installation - Same stuff
    Well, this is no different plugin. It helps you add AdSense codes without no code edits. All configurable from the dashboard.
  11. Target your ads effectively
    This is a cool plugin that gives you more control over how ads are triggered on AdSense ad units. It helps you with section targeting feature in a more configurable way.
  12. Make money from Google referral ads
    This is a cool plugin if you are looking to earn more revenue from the Google AdSense referral scheme. It simply keeps throwing up different referral ads to the readers on the blog. Simple and effective, if you have the right crowd.
  13. A plugin to selectively display the AdSense ads ( Super Cool )
    A great plugin that allows you to decide whom the AdSense ads should be shown to. you can decide from search engine traffic, direct hits, older posts etc. lot of options and a brilliant idea to increase your revenue.
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Mar
17

Keyword density is the measurement in percentage, the number of times a keyword or phrase appears compared to the total number of words in a page.

That’s the wikipedia’s definition of keyword density. The total number of times a particular keyword repeats in the whole copy.
Let’s pick an example.

SEO India is a keyword that many people think is getting lot of traffic on the search engines. As a matter of fact, the keyword SEO India is not a high traffic keyword. Also, keywords like Indian SEOs or SEO consultant India and even SEO firm India are ot high volume traffic keywords.
Interestingly, if you’d check the Google trends graph, you’ll see that the term SEO India is being repeatedly searched from India the most. So I’m under the impression that more than the clients who are likely to search for this keyword, it’s probably the SEOs in India who are searching it themselves.

Do you get an idea there?

In this example, out of the almost 100 words used, the keyword SEO India is being repeated 7 times and in it’s variants. So theoretically, the keyword density is 7%.

According to old school SEO, a keyword density of 6-8% is pretty healthy. This can change according to the competition on that keyword.
Having said that it doesn’t suggest you that as you increase your keyword density, the more the chances to rank. No. Beyond a healthy level, the keyword density would be assumed to be spam.

Now, the 6-7% keyword density is the old school SEO. It’s no longer valid or you just can’t depend on it.

atlanta-keyword.jpg

Come web 2.0 and a lot has changed on the web. The way pages are created, the way content is sourced and displayed and the way people find information. I’m going to give you an idea of the basic keyword concepts one should follow, while developing dynamic or web 2.0 content on their websites.

  1. Keyword authority sculpting
    Keyword authority sculpting is nothing but making sure that the entire copy looks natural to search engines (and humans) by evenly placing keywords at the most important places or nodes in the whole copy text, enabling the webmaster to help the search engines determine their importance and authority.
    For example, your keyword is “red flowers”. First the webmaster have to identify the nodes in the whole copy text, to determine their importance and relevance. This could be elements like H1 tags or STRONG tags. Based on their importance, relevance and priority, place the keywords maintaining individual keyword densities at the nodes. Take a look at the screen shot.Here, you can see that the keyword (Atlanta real estate and it’s variants) is being populated in the whole ad copy in a very high ratio. In fact, the competition for this keyword is really high which is why the keyword density is too high.
    Now, it’s easy for the search engines to make out whether this is spam or not. But where this copy wins is, in the fact that, the keyword is being sprinkled evenly utilizing the importance of other elements on the page. Therefore, the keyword using all it’s variants is being sculpted deliberately to generate an authority to itself which is being passed on to google.
  2. Keyword combat
    Earlier you were taught about keyword research - remember ? In order to get maximum traffic to a site, first you need to find out what are the keywords and it’s synonyms that are being searched on the engines by real humans. Pick them up and make copies on it. Simple right?
    But, things have moved on from there. Today, you need to do a bit more research. Research on the types of keywords that are being optimized by competition. How do they rank? What are your scopes of intruding into that territory?
    It’s easier than it sounds like believe me. Many a times, you can get your set of keywords by analyzing the first few competition itself ;)
    Essentially, get the set of keywords that are worth your time, study the patterns on the competitor’s website, see the opportunities and than bang ! Make sure that it does not end with just finding that one “traffic generating keyword”.
  3. Keyword variation
    Imagine if your keyword was XXXX and you kept repeating that word every single line to maintain a good keyword density?
    In fact, many “SEO gurus” are doing it. And that’s only what they can do - nothing beyond :D
    My advice is to find the variations of your primary keyword, find the best combinations with other synonyms as the most searched related keywords of it and make a formula that will work for you.
  4. Keyword channels
    Keyword optimization does not end with keyword density checks on a single page or a set of pages. On the older sites, it used to work but not anymore. Search engines know that you’d place the keywords deliberately in your copy and optimize for them. So they look for other options.
    Another way to let know the search engines of your keywords and it’s relevance is by following a pattern in your site structure. Sounds weird? Glad it did.
    Different pages on your website have different authority and importance (Not just Page Rank). As a webmaster, you’ll need to find out as to which are the ones that’s up on the priority list and which are down. Then, doing a keyword study on each page would reveal you as to where are the places you have left untouched and where have you placed the wrong keywords. Find it, and work towards channelizing the keyword importance. Decide for yourself creating a combination of the most important keywords and authority pages. The right mix will give you the best results.
  5. Keyword neighborhoods
    The idea about keyword neighborhoods is that while selecting keywords for your website, it’s easy for you to just go about selecting the most traffic generating keywords with the help of a keyword selection tool. True. But what you’ve got to notice here is that, the same keywords that were shown to you might have been taken (or is being researched on) by another webmaster. You don’t want to waste your time optimizing on that keyword. Meanwhile, smart work would be to research on the keywords that are already being optimized, find out as to what the theme of those sites are. How do they relate to your primary keyword. An are those sites in the “bad neighborhood” or not?
    If they are, you might want to skip that keyword and move to another fresh one. (Real smart guys would find an opportunity here too.) This point may not help you to really help you move up the SERPs but, it will help you stay out of bad company and not waste your efforts.
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Mar
06
Filed Under (Search Engine Optimization) by Mani Karthik on 06-03-2008

Here are the best and the top traffic generating keywords tracked for the last month on DailySEOblog.

Many of them are long tail keywords while some are good volume searches and is constantly generating traffic.


Search Term Position on
Google
how to find number of incoming links 3
tips to send gifts to india 5
optimizing blog tags 3
google crawler headers 1
free seo wordpress themes 4
pagerank website age 9
best seo wordpress themes 1
insert flash to wordpress 9
changing blogger title tags 3
create sitemap on blogger 3
how to get free backlinks 4
seo wordpress theme 3
wordpress tweaks 4
increase subscribers to your blog 1
blogger seo title 1
increase your page rank 6

 

All of them are picked form my referral stats. I normally believe in SEOing your site to live searches on Google rather than working towards a fancy keyword like “SEO India” which is easily mistaken for traffic. With these keywords, I get a good amount of traffic each day (see the competition number for each keyword), and I’m happy with it.

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Mar
04

I’m delighted to introduce to you - a new SEO friendly wordpress theme from DailySEOblog - “SEO Green” !

We’ve been working on this theme for quite some time now, and after a lot of modification and tweaks, here it is. We’ve managed to make it SEO friendly as much as possible, along with keeping the looks and feel of a contemporary wordpress theme.

Longscreenshot

This is a free wordpress theme, so feel free to download it and use tweaking it according to your taste.

What is so special about the theme?

The simplicity and effectiveness.

The theme is designed keeping in mind the common blogger who is on the look out of a wordpress theme that he can implement once and the forget about. This is for those bloggers who don’t want to think too much and crash their brains about optimizing their site.

The categories

The categories are put right on the top of the theme. Now, this is something unusual. You either find the categories on the right hand side or on the top bar header navigation menu. The reason they are put on the top is that you have a good real estate for doing SEO here. Make your categories SEO friendly by using keywords in them and even otherwise your categories are picked up by the search engines by default. Therefore highlight is on the categories, so you may want to tweak them and make them really attractive.

The meta tags

There are no meta tags by default on the theme. Simply because, they have no SEO value at all. Instead I’m using the categories to appear at the description on the SERPs. Once you install the theme, the description text that appears for it on Google would be the categories.

Now, for those who have lot of categories, this may look as spam on the SERPs. For those bloggers I recommend the headspace plugin to be added to the theme and everything regarding the meta content will be sorted out.

It is a common mis-understanding that the meta tags gets you lot of SEO importance while the truth is that it does not (apart form the titles). It does serve the purpose of an Ad-copy that compels people to click on your site while it is appearing on the SERPs.

The Header

The header has a logo to the left and the recent comments and the recent posts listed on it. To the right, you’ll find the subscription options. The recent comments and posts plugin is used here keeping in mind that the header should contain as much content as possible to be absorbed by the spiders. I could’ve easily left it blank, but there was a good real estate for SEO, so I thought it might be wise to just use it.

screen-top 

The logo space can also be customized according to your taste, just replace the image logo.jpg in the template directory to get this done.

screen-logo1  
screen-logo2  

 

The Footer

The footer has three columns that are very much “tweakable”. The first column contains an about me section where you can add text about you or the site, while adding a photo or logo of yours. The second and third column can be customized to add links, external or internal depending on your taste. 

screen-footer

 

Essential Plugins

- The theme comes packed with the recent comments and recent posts plugin, please activate it from the the Dashboard> Plugins menu.
- For those who want custom titles and meta info, I recommend you use the HeadSpace2 plugin.
- Any other plugin can be easily added to the right hand sidebar. A demo of plugins working can be seen here.

About the author

The theme is designed by my partner designer Prasanth, who have coded the entire code himself, while I bugged him with the SEO metrics.Prasanth helps me with design on my SEO projects.

Demo ~ Download theme

If you’ve spotted any errors on the theme, please let me know on the comments. I’ll very much appreciate it.Hope you’ll enjoy the theme as much as we liked designing it.

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First off a clarification. Links aren’t everything that can get you higher ranks on Google.Yes, links can be the most weighed metric, but it definitely is not the single thing that will help you get ranks.

Somehow, there are many people who are adamant to believe that links are everything. These days, webmasters are very particular about link building and some of them have even collected some dirt and dust in the whole process that it annoys you.

By dirt and dust I meant some common misconceptions about link building. Here goes.

(These ideas were collected from numerous “SEO gurus” who claimed that they are “Link building experts” on a couple of Google groups.)

- Getting as many links as possible to my site puts me higher than someone else on the SERPs.
- Directory submission is the secret weapon.
- A three way link exchange is the wise mans tool to reap links.
- Get links from “themed” sites it helps you rank better.

It is unfortunate to know that many SEO’s agree to the above and in rare cases even get confused.

- Getting as many links as possible to my site puts me higher than someone else on the SERPs.

Completely wrong. Aaron Wall might have referred something along these lines in his SEO book (which was released years earlier mind you.), but that doesn’t mean you have to follow it in these times of SEO 2.0

Sure the volume of links are a great metric that will push you forward but, more than the number it’s the quality that matters. 100 links from different directories is not good while 10 contextual links from blogs can cut the competition.

- Directory submission is the secret weapon.

Did you know that Google keeps an eye on the most popular directories and keeps them off the authority brackets? Aaron did not mention it in his book, as a matter of fact. Directory submissions are only a push factor to your ranks. I think a well crafted mix of backlinks from some real good contextual text and some “respected” directories will make it an irresistible combo while backlinks from directories alone is futile. 

- A three way link exchange is the wise mans tool to reap links.

Last day I got contacted by a link building expert on chat. He asked me if I had a PR4 website, I said yes and he demanded the URL (To test if it’s really PR4). On approval he told me that he’ll give me a backlink for which I have to reciprocate another. I denied. He offered me two links for one. I denied again to which he replied - “OK, I’ll give you 3 links”. On denial again he got frustrated. He asks - “Why? I’m giving you three links from different sites and that also theme based !! You won’t get a better offer than this.” :-p

The funda was that he had a network of websites in his belt and every time someone offers a link he goes for a three way link exchange.

Three way (or for that matter any link exchanges) will not work. They are simply a waste of time.

- Get links from “themed” sites it helps you rank better.
Sure it does. But what is the meaning of themed websites? One version is that websites which belong to the same category as your’s are themed websites.

Perfect! It is true that getting links from a site that is similar in content to your’s make sense. But I believe the “theme” thingy should come down to a more refined level. You should talk about the paragraph of text surrounding your link to the “themed”, the keyword proximity and keyword density is what should make your link themed. So, rather than finding a site based on it’s category as listed in the blog directory, it makes more sense to hunt links in similar or related content.

So there you go. Getting links to your site is not a mechanical process, it’s largely natural. As the SEO 2.0(more on that in the next posts) rule goes, a compelling content is your biggest link bait. And of course you can cement together your site strength with other factors such as directory submissions and link building etc. But solely relying on artificial methods to link building is retarded.

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Feb
23
Filed Under (Search Engine Optimization) by Mani Karthik on 23-02-2008

Wordpress-SEO-guide

This has come out to be an one-stop SEO guide for all you wordpress users out there. I’m not sure if I’ve covered all the topics but I’m sure that these are(in fact all) the basic, essential steps all you wordpress users out there should follow in order to make sure that you have your wordpress blog on steroids. I’ve kept in mind all the SEO metrics possible that will make your blog SEO friendly.

The idea is to - “Put your wordpress blog on an SEO Auto pilot mode and keep writing articles that has a very high possibility to make it to the first page of Google, every time you publish them.”

The process of blogging on WordPress can be dissected in to three parts.

1 - Creating a powerful SEO friendly custom wordpress theme.
2 - Using all the power tools to catapult you ahead of others.
3 - Writing killer articles that are SE optimized.

How to create a custom SEO optimized, unique Wordpress theme?

Some people may argue that Wordpress is SEO friendly by itself, therefore you don’t really need an SEO. If you ask my opinion on this I’d say, both right and wrong. Right because, Wordpress is SEO friendly. Wrong because every Wordpress blog is SEO friendly.

Image this, everybody has a Bazooka to fight, so what makes the difference? Only the guy who has a better one will stand out. Similarly, only the guy with a unique custom wordpress theme can win over the others.

1. Selecting a SEO friendly wordpress theme for your site.
Check this first. Your theme holds a lot of importance in deciding your search engine ranks. Really. There may be sites that get away with it using a stupid theme or no theme at all, but remember, those sites are supported most of the times by other SEO factors that a common blogger may not have. Your theme, it’s layout structure, number of images used, code validation all should be taken into consideration while making a selection. Here’s a detailed structure.

- Select a theme with a SEO friendly layout. So that crawlers don’t find it difficult to find the content on your pages.

- The content should be clearly highlighted on the pages.

- The HTML and JavaScript code if present should limit to the first 15-20 lines of the source code. The first part of the source code should predominantly contain the content of your article.

- The whole HTML code of your pages should be completely valid. Use W3C Validator tools to check this and follow the recommendations accordingly.

- There should not be any/or very less flash and AJAX content on your template. If at all they are present, let them be in the footer/sidebar or below the fold. I don’t recommend it for the header. Resources - How to do SEO on flash enabled website, How to SEO with AJAX.

- Header of your theme is a good real estate for SEO. An image is fine, but in my experience I’ve seen that if text is placed in the header (either alone or combined with the image) with the necessary importance given (clue), it weighs more than the other text on your page. So select a theme carefully.

- When you select a theme , do a simulation test on the demo site. A simulation test is one that gives you an idea of how your pages would be seen by crawlers. In the search engine simulation test, if the results show the text featured on your theme demo, it means the theme is good for search engines. There are some themes in which we can see the text visually, but in a simulation test, no or very less text appears, keep away from such themes.

2. On site Optimization for Wordpress
On site optimization for wordpress is one of my favorite topics, simply because there is always a new concept that emerges out of the blue.

  • SEOing Wordpress Title Tags - A very often repeated topic this one. Still I find that many bloggers don’t implement it. In this tweak, the best option is to use the permalinks in the <category><post-title> format. Although, I find that adding the date option impresses Google. It also helps the users to find how old the post is.
    Resource - Title tags and Wordpress SEO
  • Interlinking your blog posts is an excellent way to spread the Google juice evenly.
  • Optimize your categories - Categories on wordpress is an excellent resource for SEO, not many people have discussed this if I’m right. But there are some tweaks that we can do to optimize it for the search engines.
  • SEO’ing the footer text - This is yet another SEO factor not many have discussed, but something that I find has a good scope. It may not work well for all themes as some themes eve completely ignore the footer. But if you use some wise tricks(clue) to give it the right kind of importance, it will help you get that extra mileage for your keywords.
    More onsite optimization tips or wordpress can be found here.

3. Put your wordpress blog on steroids.
A wordpress blog is SEO friendly by default, but adding some power tools to it can make it 10 times as effective as a naked blog. In fact, there are a lot of power tools available online, and many of them are scrap. The wise strategy is to pick the best ones that really fit your blog.

Here are 7 power tools that will catapult your wordpress blog from ordinary to a super blog.

    1. Headspace Wordpress SEO - This is an extremely good plugin for Wordpress that I found very effective. It is even better than the much hyped All in One SEO plugin. It is a bit hard to manage this as there are more options in it, but this is far more effective than All in One SEO.
    2. Google XML Sitemaps - Sitemaps are an essential for your wordpress blog. You can either create a manual one here or use this plugin. The plugin creates an automatically updated sitemap whenever there’s a change in the site, like an article or a page edit.
    3. Homepage Excerpts - Duplicate content is a big issue on Wordpress. The same content is shown on one or more places on Wordpress and hence the chances of duplicate content and supplementary pages are more. But using this plugin will reduce the chances of duplicate content on wordpress as the homepage content is cut short.
    4. Social Bookmarking - Getting your sites content to travel and propagate is a key factor to getting popular. And what more could be better than social bookmarking? This is a best social bookmarking plugin I’ve seen in the recent times and the X number of them that’s been released.
    5. KB Linker - Extremely useful plugin. You know that internal linking is one of the best way to spread the Google juice and increase the authority and importance of pages. This plugin lets you to select a keyword and whenever there’s an occurrence of the word in your articles, a link can be automatically placed to the keyword. Use it to link to your articles and it increases the internal linking drastically.
    6. Kill supplemental results - There are more instances on Wordpress that increases the chances of supplemental results than you thought of. Homepages, Archives, articles the chances of getting supplemental results on a naked wordpress blog is higher. Use this plugin to decrease the chances in autopilot mode.
    7. Bunny’s Technorati tags - If you are looking for backlinks and traffic from Technorati blogs, you must have this plugin. I’m not a Technorati enthusiast, so I’ve not used them on this blog, but yes, I’ve tested it on other blogs and it works fine.

There are lot of SEO plugins available at the moment, but the truth is that you don’t have to use them all simultaneously. Many of them do the same purpose but some do one task better than other. In the above list, you can safely use all of them together without any clash while serving the purpose of SEO’ing Wordpress.

Now, that more or less completes the “Ordinary to Super blog” power tools that you need. But more importantly there are a few things that you should keep in mind or keep away from.

What you shouldn’t do to SEO your wordpress blog.

  1. Say NO to Link Exchanges.
    Link exchanges are a waste of time. Unless you have a product that’s difficult to sell and get inbound links to like a P standing up thing, you really don’t have to do a link exchange. The links you acquire doing a link exchange is not really worth the effort as a one way link. So focus on your content and let the links come in because you have awesome content.
  2. Avoid Wordpress themes that has lot of JS code especially in the first 50 lines.
    The first few lines of your blog when scanned by a crawler, is checked for vital information about your blog. Whether you have meta description tags or not, you need to have some information in the first few lines (speculated it’s 30, 50 and 100) of your code.
  3. Do not tag one article in more than one category.
    It’s not a good idea to tag your article in more than one category. It is in a way fooling your readers and increases the chances of duplicate content. More info here.
  4. Do not display the Archives links on the homepage OR use the Archives section.
    Archives increases the possibility of duplicate content. Either don’t use them or use the page specific meta tags to no follow/no index them. Headspace plugin can handle all this.
  5. Do not use plugins that clash with each other.
    In the frenzy to get everything and not lose all, you install all the plugins only to find that nothing works out. I can give you an example. Using Headspace and Google XML Sitemaps with All in One SEO is not a good option. Especially if you are controlling the Robots.txt from Headspace, it tries to control Robots.txt, while All in One SEO too tried to write it. Which calls in a clash. So make sure you know what you are doing when installing plugins that serve the same or similar purpose. The best way out would be to have an in depth look into all the details and monitor what’s happening.

I hope I’ve covered all the bare essentials to SEOing your wordpress blog. If you follow the above steps, I can guarantee you that you’ll have great platform to blog. Now, it depends on what you write and how good you write that will decide how your ranks are on the SERPs. That’s something you should learn yourself, I don’t think anyone can train you on it although can give you pointers on concepts like keyword research and copy writing.

P.S - You’ll find numerous articles on the net googling for “SEO wordpress” but many of them were written long ago and does not reflect the new ideas and concepts pf the trade, which is what made me write this article. Hope it helped.

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Hey easy.. take down that frown on your face. This article is nothing about any black hat SEO techniques. Well, it has got shades of grey, but it is fair  and it is completely legitimate.

Hmm, let’s put it this way. It’s about manipulating the SERPs to your advantage using the SERPS itself.

Example: You have a keyword that you want yourself to rank high on. Unfortunately, there are lot of established sites which rank high for that particular keyword. So, the chances of you breaking into the top is bleak and it may take several trial and error methods and indefinite time.
But you have this cool new way by which you can simply break into the top 1, 2 or 3rd position and if you wish all of them for the same keyword. Sounds interesting? Hop on!

I’ll call this method “Carbon Copying SERPS”.

It goes like this. Take the keyword for example “free wordpress themes”. This keyword has a high traffic volume.

If you do a search on Google for “free wordpress themes” then it would give you all the established sites on the SERPS. Please don’t mistake when I say established sites.

I mean the ones, which has an advantage of

- having it’s content propogated more quickly,
- having the maximum number of incoming links,
- having more references on anchor texts with the keyword
- with an older domain name etc.

To beat them in a short span of time is difficult.

And you have a fairly new website for which I assume that the following points are ticked off.

- Is indexed on the SERPS.
- Has a decent level of authority for content.
- Has good content and some fair amount of link juice.

Now, what we would do is go to all the established sites, and research on what their content is. See if we can trace a pattern out of it.

Have they provided images?
Have they listed the themes in numbers?
Have they done SMO?
Have they written enough textual content? If yes in what pattern?

Research on as many as the metrics as possible, mostly on site optimization metrics. Because this is the only area where you’d be doing some homework.

Now goto your blog and start designing .

- Design a layout that gives maximum leverage to on site optimization factors.
- Make a list which is SEO friendly. (Food for thought*)
- Make a list of all the best sites on the SERPS, offering “Free Wordpress themes”.
- Give them thumbnail images or snapshots.
- Write SEO friendly textual content on the list for the thumbnails. (Again food for thought*)
- Use extremely attractive headings. (Food for thought*)
- Package it really well.

By now, you should have a SEO friendly website, with a SEO friendly design, with the best content on the selected keyword, with the best compilation and the best copy.

Now go to and fro on the content, MAKE SURE there is no duplicate content on the copy at all. Redraft the content and make it a attractive package.

Now, submit the article to the social media sites. Digg, SU and the like. This is easily said than done.
In fact, to be honest with you, this is the catch of this trick. There is no guarantee that everyone who did the above steps exactly will make it to the top unless they do the social media part correctly. I can even say, one who does the social media submission part correctly will win.

Some interesting points here.

- You might have designed a great copy, but you suck at SM. You lose.
- You have extremely good content, something like the WIkipedia, there is no Viral marketing flavor in your copy. You still lose.
In fact, the offsite optimization part of the game will be taken part of the Social Media while you sit back and relax.

So, essentially what you’ve done is -

Selected a keyword, picked the best sites that has ranks high on it, studied the pattern, created a list from it, made excellent on page SEO factors to support it, fed it to the demons !

So, it’s not all that grey as I suggested right? And there is a bit of that retarded SMO thingy too. Having said it, I’m not sure if this will work for all keywords. It does for certain type of “numberable” content though.

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Jan
08

Today let’s review this theme from Headset Options, which is supposed to be a SEO friendly, AdSense ready wordpress theme.

Like all other AdSense ready themes, this one too focuses on text and space compatibility for AdSense. The main reasons for it’s compatibility for AdSense is that the text of the articles are in type and size similar to that of AdSense text ads. It is spaced in such a away that if an AdSense ad is placed amidst the post, it would sit in perfect camouflage in the article.

When you place the AdSense code, just make sure that the title links of the ads have the same colour as the links in the theme, and that’s light blue (#6699CC).

How SEO friendly is this Wordpress theme?

Considering the SEO factors that decide how it forms an SEO friendly theme, what stands out is the fact that it has a SEO friendly layout . If you take a look at the screenshot you’ll see that the layout of the theme is designed in such a way that the crawlers will have no trouble finding out what is the content on the site.

The titles of the posts are included in the H1 tags, and there is the proper use of other HTML tags as well making it standards compliant.

During crawling, the site layout is designed in such a way that, the heading is crawled first, then the pages, then the content with proper markup, and then the sidebar content. This in fact is a good strategy to deliver the content by importance to the search engines. Many other wordpress themes, which claim to be SEO friendly, miss this very basic feature.

One factor however, that I find missing is the <strong> attribute. If the strong attribute was CSS styled to not stand out bolded from the text, readers will not find it awkward, when you <strong> out the keywords. As of now, when you manually “strong” out the keywords, they stand apart as bolded text, so there is a limit to using keywords.

The same problem goes with the heading and titles. Wish the strong attribute was also included with the titles. It looks very plain and flimsy as of now. But this is something you can easily add by tweaking with the CSS styling.

But overall, it’s a very light weight, search engine friendly theme, that is put on steroids when using AdSense text ads. It’s so seo friendly that the only problem I see with it is that it misses the frills to impress the human eye. But if you want a theme to use for your website that is focused on making money from AdSense, targeting the search engine traffic, giving less importance to the human eye, then this is the theme for you.

Rating scores
AdSense compatibility - 8/10
Search Engine Friendliness - 8/10

Download the wordpress theme here .

AdSense ready SEO friendly theme - Headset Options

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Dec
06

We all love his themes, they are simplistic, elegant and classy. I love them for their versatility and user friendliness while some claim that they are easy to tweak and clean by code. Well, Sadish is a software professional in the US. He’s a very popular wordpress designer more so for his simple and clean wordpress themes that every blogger would love to pick up. I’ve been using his themes for a couple of websites, and I’d love to recommend them for young bloggers.

I managed to do an interview with the man. I must that him for finding time out for us, amidst his busy like crazy world. Here goes -

Sadish, I’ve read that you take up WP designing as a hobby. So, what are you professionally?

I am a software engineer by profession and I develop intranet web applications using Microsoft.NET technology for a corporate client in New Jersey.

OK, So since when did you start designing?

Actually I am not a designer by profession. I like coding and that is what I am good at. I jumped into designing when I had my site at Xanga.com in 2002. I started tweaking the site to suit my needs and that is when I got introduced into templates and CSS. I downloaded and played with many free templates on the web and I just started learning stuff by trial and error.
Then I helped one of my friends to find a free template for his website and I also helped him in tweaking it for his requirements. He reciprocated with an year of ASP hosting with the domain “sadish.net” registered for me. That was the starting point.

Interesting. Why do you like WP theme designing?

This is really hard to answer. The simple answer could be “because I feel so comfortable with it”. I have tried several other alternatives before settling on WordPress and I feel much comfortable with installing and customizing WordPress.
WordPress is developed with “the end user in mind”. If you look at the features on every new version, you would clearly know that the development team is listening to the people’s needs. The other thing is, testing of any changes you make to the theme, takes just two seconds. You don’t need to compile anything. You open up any theme file and edit and save it. That’s all you have to do.

Your WP designs are strikingly simple and quick loading. Is this deliberate?

Basically I love simple designs for use on my website. I never created a theme which I would not use for my own site. In fact, many of the themes that I share now are originally created for my own use. The other reason is that I want the user to be able to take the theme and tweak it for his needs. If the theme is more graphics oriented, then it is less customizable by the end user. Customizing the theme is a lot of fun, and I do not want to keep all of that within myself ;) let other people also have the fun.

OK Now a question my readers would love to hear you answer.
Do you think bloggers can make money online?

Yes, definitely. But you should never start your blog with the motive of making the money. It really spoils the things you write on your blog. Just pick up a niche area that you are specialized with and start blogging for the fun of sharing it with the community. You might start with a small set of people, but once people know your passion for blogging, the community will get bigger and then you could be making money online without even realizing you are making it.

So, how much money do you make online by selling WP themes?
You think people can make money by selling WP Themes?

Yes they can. Actually there are people selling their WP Theme for $100 and such. While it is definitely possible to make good money, it also takes a lot of patience and commitment to keep things rolling.
Sometime back, Small potato wrote these tips http://www.wpdesigner.com/2007/11/27/premium-theme-buying-tips/ for people buying a premium theme. I suggest this list to anyone trying to sell WP themes.
You should also be on top of the future WP releases and make sure your theme is compatible with and supports the new features with each release.

Are you into any other money making ventures?

Not right now. I only make money by selling WP themes and by selling text-link-ads on my sites.
There is a potentially huge market for “theme customization projects”, and I get many of those offers through my contact form, even though I said “I am not available for such projects” right at the top of the contact page. If I am not working on the day job, I would have taken many of such offers, but unfortunately I can not.
If one of your visitors is capable of taking such projects, I can gladly forward the projects that I can not take.

Tel me something about your new e-book? What is it and who is it for?

Actually I wanted to make it a printed book, but the process of getting it into print is time consuming.
Also the problem with getting such a book printed is that the content will become out-dated in a few months as newer versions of WP are released.
It is basically a “Do it yourself” kind of book, where a fairly knowledgeable person can read the book and customize his website. It is not a tutorial for creating a new theme, but it will offer useful tips and tricks for an intermediate to advanced user. You can read the first few chapters at http://wpthemetips.com

And, what is your advice to young designers?

1. Get a local installation of WP on your machine. Installing XAMPP will help for Windows developers and MAMP if you are a Mac user. This will be a good playground for building and testing the themes.
2. Play with various WP themes, preferably themes that are done by different people.
3. Spend some time at the support forums like http://wordpress.org/support/ and if possible, help other people solve
their issues.

What is the future according to you in designing as a career?

As I mentioned earlier, there is a huge potential for theme customization projects and if you are ready to take up such challenges, you will grow a lot. Remember, “one happy customer” will lead to more happy clients.

 

So there you have it. I must confess for not asking him more design related issues out there but it’s in the bloggers interest that I asked more about online money making. Hope you all enjoyed it. Get Sadish’s WP themes here.

 

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Dec
06
Filed Under (News) by Mani Karthik on 06-12-2007

For designers and wannabe designers out there , here’s a golden chance to show your works to the world.

Flock’s User Interface specialist, Brij Charan, has created a guide to theming Flock.This document explains how to set up your theming workbench, put your theme together, and then release it into the wild.

In the document Brij discusses about how you can go about building your own theme for Flock,, what softwares you need, the necessary workbench, the work flow, the files included in the themes etc. It’s a pretty long document but worth it.

This is an image of the general flock user interface. Do you see anything? :o

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